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Gulf Coast Jam Part II

The video by Joe Gomez, a Sponsorship Sales Executive at PCB Entertainment, concerns

Pepsi Gulf Coast Jam on Labor Day weekend in Panama City beach. The personnel talks about

sponsorship sales and different ways of identifying a sponsor. According to Gomez, some

sponsors pay while others reduce the operating income through in-kind, where one ends up

minimizing their expense on their budget by giving the sponsors tickets and branding in

exchange for an equipment line. Also, sponsors require a specific approach alongside a

declaration in a 20-page PowerPoint presentation. The executive notes that they use the

declaration to understand their partners’ demographics well.

Another concern with the sponsors relates to how they should activate their location in an

event to enhance or feel the need for the patient’s experience. For example, a koozies supplier

may utilize their space to improve their brand by introducing a charging station where customers

can charge their phones. Further, Gomez posits that the booths may offer free drinks to

accomplish a specific market objective. The executive argues that a sponsor can engage in other

activities such as selling rights and providing complementary goods to optimize the customer’s

experience.

Gomez talks about the structure of tickets provided to the sponsors at the Gulf Coast Jam.

The tickets have a logo and additional marketing materials, alongside a 30-second video to

inform people what they expect upon visiting the space in the event. After the show, Gomez says
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they get back to the sponsors with their experiences and views on improving their relation to

future events. The executive posits that different years attract varied partnership deals. Notably,

PCB Entertainment engages radio stations covering around a 300-mile radius around the event

for marketing. Gomez provides extra information regarding sponsorship in the Pepsi Gulf Coast

Jam.