Draft PQD Amusement Park at Johar Town

Expression of Interest for Pre-qualification
for
Development of Amusement Park at Finance &

Trade Center, Johar Town, Lahore under Joint
Venture/Concession basis
Lahore Development Authority

Lahore
467-DII Johar Town Lahore, Pakistan

Tele: + 92 42-99262256
5 May 2014
Pre-qualification of Firms/Companies/ Associations/Consortia for Award of Concession for
Development of Amusement Park at Finance & Trade Center, Johar Town, Lahore
LETTER OF INVITATION
Dear Sir/Madam,
This is with reference to the notice inviting Expression of Interest for Pre-
qualification of Firms/Companies/Associations/Consortia (Party) for Development
of an Amusement Park at Finance & Trade Center, Johar Town, Lahore,
measuring approximately 74 Kanals, on Joint Venture/Concession basis under
“The Management and Transfer of Properties by Development Authorities
Ordinance, 2014” (available at Punjab Portal; http://punjablaws.punjab.gov.pk/).
Open competition will be held between prequalified competitors using two-stage
two-envelope process.
Directorate of Estate Management, Lahore Development Authority now issues

this Pre-qualification Document (PQD) in order to shortlist the Party, who have
the necessary financial strength, technical competence and experience to
undertake the development of this recreational project.
Interested parties are requested to provide documentation on forms attached with

this document to enable the Directorate of Estate Management, Lahore
Development Authority, to shortlist the interested parties. Only the pre-qualified
parties shall be issued RFP / Tender documents for submission of the Technical
and Financial Bids for the project.
Pre-qualification forms duly signed and sealed on each page should reach the
office of the undersigned latest by June 10, 2014.
Akbar Nakai
Director Estate Management - I,
467-D II, Johar Town, Lahore, Pakistan
Tele: + 92 42-99262256
Fax: + 92 42 99262310
www.lda.gov.pk
2
TABLE OF CONTENTS
1. PROJECT BACKGROUND .......................................................................... 4

2. LDA’S ROLE IN THE PROJECT AND INCENTIVES FOR DEVELOPERS . 5
3. BASIC DATA AND INFORMATION ............................................................. 6
Amusement Park FTC Center, Johar Town ............................................... 6
4. PRE-QUALIFICATION DOCUMENTATION PACKAGE .............................. 7
5. EVALUATION CRITERIA ............................................................................. 8
APPENDIX 1 ……… FORMAT FOR LETTER OF EOI APPLICATION

APPENDIX 2 ……… GENERAL INFORMATION ABOUT THE ORGANIZATION
APPENDIX 3 ……… FINANCIAL INFORMATION SUMMARY
APPENDIX 4 ........... RELEVANT EXPERIENCE
3
1. Project Background
Lahore Development Authority is working on a number of projects to develop

Lahore into a modern and progressive city. While doing so, care is being taken
to preserve the city’s rich cultural heritage, natural beauty, green spaces and the
infrastructure that any modern and progressive city should have.
Among the several initiatives being undertaken by the Lahore Development

Authority, one major initiative that has been taken is to optimize the value of its
existing land banks, provide landmark facilities and to utilize these to fund some
of its infrastructure development projects. At the same time, LDA is conscious
that it also needs to leave spaces open for recreational activities and has
therefore allocated space in the Finance & Trade Centre hub in Johar Town for
development of a Theme Park.
LDA management believes that providing such a facility adds to the value of the
overall development mix in the surrounding area. The theme park and recreation
centre would provide the residents of Lahore and Johar Town in particular,
visitors at the Expo Centre and other visitors and shoppers to the area a place for
recreational activities. LDA therefore seeks to invite private developers with in-
house expertise or technical experts as part of their team, who can design,
finance, develop, operate and maintain this recreational area on a long term
basis.
4
2. LDA’s role in the project and incentives for developers
LDA intends to award a concession for the development of a theme park at

Finance & Trade Centre district in Johar Town, Lahore. The purpose of engaging
private sector in this process is to enable technically sound and commercially
viable operating model for the development and operation of the facility. Selected
developer and operator shall be expected to provide the best mix of recreational
activities, taking into consideration the planned developments in the area.
LDA wishes to engage the private sector for bringing their capital, experience and
expertise in development and operation of theme parks/amusement parks and
other recreational activities by entering into a joint venture arrangement with
LDA. The JV partner shall be expected to take the lead role in designing,
construction, financing, marketing, operating and maintaining of the proposed
project. LDA, as land owner and regulator, plans to offer the project land under a
long term concession and shall also provide a facilitating role.
In order to bring in the aforementioned expertise and capital, LDA is starting the
development process by inviting the parties having financial strength, experience
of construction, development and operation of leisure and recreational centres,
hospitality and real estate projects. Interested parties, lacking necessary
experience may consider forming consortia with other parties to further
strengthen their eligibilities.
LDA’s participation would be in the form of provision of prime land under

concession and extend its support as city development authority to create
enabling environment for projects at these locations. Other financial
arrangements such as allocation/sharing of revenues such as gate fees and
parking charges or of park maintenance costs shall be agreed upon.
5
3. Basic Data and Information

Amusement Park FTC Center, Johar Town
Amusement parks in Lahore are not only limited in number they also lack in
quality and facilities. The proposed amusement park in Johar Town Lahore will
have access to a huge untapped market. The location is central to many housing
societies of Lahore such as WAPDA Town, Faisal Town, Johar Town and Model
Town. It is at a distance of 3 kilometers form Thokar Niaz Baig interchange and
close to Canal Road, Southern Bypass, Motorway, and other intercity roads for
facilitating easy movement within and outside city. The FAR for this plot shall be
as per building bylaws of LDA.
Salient Features:
• An amusement park conforming to international standards in close proximity

of prime residential and commercial zone
• Development of high quality miniature golf course, roller coaster, Ferris wheel
and other state of the art joy rides
• Provision of ample parking space for the visitors of the park
• Provision of much-needed family recreational facility in Lahore
6
4. Pre-qualification Documentation Package

The following documents and information shall be provided by each applicant to
be considered for prequalification for the project. Please refer to the Evaluation
Criteria for further information:
1. Name, Contact details and profile of the Party (Appendix 2)

2. Legal status of the Party, organizational structure and nature of business
operations (Appendix 2)
3. Financial standing of the Party, duly supported by last 3 years financial
statements, audited or certified by a reputable audit firm. (Appendix 3)
4. Banker’s certificate regarding credit worthiness and available credit lines to
the Party.
5. Details of previous experience or similar projects undertaken by the party in
the last five years, including information on project value, project
location/country, size, capacity. Interested firms should preferably provide
evidence of experience of similar projects with the same or greater
value/size. (Appendix-4)
6. Endorsements or references by previous clients confirming the successful
performance on previous projects. The endorsements should preferably
confirm the value and dates for the projects.
7. A certificate/ affidavit that party is not blacklisted by any Government/
Public Body/Authority;
8. Any other information in support of capability and experience of the party.
7
5. Evaluation Criteria
The evaluation criterion is principally based on the factors considered of critical
importance to the project by Lahore Development Authority. Evaluation will be
done on a scale up to one hundred (100) points. The applicant securing a
minimum of 60 marks will qualify for issuance of Request for Proposal. The
evaluation factors and allocated marks are narrated hereunder:
Evaluation Criteria
Marks
Description Total Marks
Allocated
1. Applicant’s Credentials and Track Record 20
Years of Operation 5
(<5 Years = 0 points, 5 Years or more = 5 points)
International affiliations/collaborations/memberships 5
Completion of Projects (Real Estate/Recreational project worth at 10
least PKR 500m in present terms)
(<1 = 0 points, 2 points for each completed project subject to
maximum ceiling)
2. Financial Standing 50
Annual Turnover 15
(< PKR 200m = 0 points, PKR 200m to PKR 500m = 5 points, PKR
500m to PKR 1000m = 10 points, >PKR 1000m = 15 points, aggregate
of consortium members)
Net Worth (Total assets-total liabilities) 15
(< PKR 500m = 0 points, PKR 500m to PKR 1,000m = 5 points, PKR
1,000m to PKR 1,500m = 10 points, >PKR 1,500m = 15 points,
aggregate of consortium members)
Aggregate capital cost of the Projects (Hospitality/Tourism) 10
developed over the last 10 years
(<PKR 1,000m = 0 points, PKR 1,000m to PKR 2,000m = 5 points,
<PKR 2,000m to PKR 5,000m = 10 points, >PKR 5,000m = 15 points,
of any 1 consortium member)
Capital cost of the largest (in financial terms) related recreational 10
Project developed over the last 10 years
(<PKR 500m = 0 points, PKR 500m to PKR 1000m = 5 points, >PKR
1,000m to 1,500m =10 points, >PKR 1,500m=15 points, of any 1
consortium member)
3. Relevant Experience 30
Real Estate, hospitality or recreational projects (with a developed area 10
of 500,000 sq ft or above) developed and operated over past 5
Years(<1 = 0 points, 1=5 points, 2=10 points, >2 = 15)
Projects developed and operated or Technical Partners that have 10
developed and operated recreational projects (with ride count of 20 or
above) over past 5 Years
Projects (with value of PKR 1.5 billion or above) developed over past 5 10
Years (<1 = 0 points, 1-2= 5 points, >2 = 10)
Total 100
8
Appendix-1
FORMAT FOR LETTER OF PRE QUALIFICATION APPLICATION
Date: ________
Akbar Nakai
Director Estate Management - I,
467-DII Johar Town Lahore, Pakistan
Dear Sir,
Being duly authorized to represent and act on behalf of _________________

(hereinafter referred to as "the interested Party"), and having reviewed and fully
understood all of the qualification requirements and information provided, the
undersigned hereby expresses its interest and apply for qualification for the
Development of Amusement Park at Finance & Trade Center, Johar Town,
Lahore Project.
We are enclosing our Pre-qualification document, in one Original and three

Copies, with the details as per the requirements of the RFQ, for your evaluation.
The undersigned hereby also declares that the statements made and the
information provided in the Pre-qualification is complete, true and correct in every
respect.
Yours faithfully,
(Signature of Authorized Signatory*)

(Name, Title and Address of the Party)
Seal & Stamp

(*Authorized representative should enclose the authority letter)
9
Appendix-2
GENERAL INFORMATION ABOUT THE ORGANIZATION1, 2
S.
Particulars Details
No.
(indicate complete legal name of
a) Name of organization
the organization)
b) Operating name of the organization (if different from legal name)
c) Country of incorporation
Sole Proprietorship/
Partnership/
Private Limited Company/
Public Unlisted/
d) Ownership of the Organization
Public Listed Company/
Other (please specify)
(strike out whichever is not
applicable)
e) Date of establishment/ incorporation (with proof)
f) Brief description of the business
Details of main business lines/ services/
g)
products offered
Communication address along with
h)
telephone and fax numbers
i) Website
Single Party/
Lead Consortium Member/
j) Status in the Project Other Consortium Member
(strike out whichever is not
applicable)
List of stakeholders / members who own
k) 10% or more stocks & their interest in the
company
l) List of current directors
(indicate their name, designation/
m) Key Contact Person title and contact address along with
telephone, fax and email address)
n) Other key management personnel
10
International affiliations/collaborations, if
o)
any
p) Professional membership(s), if any
q) Tax registration number
r) PEC registration certificate, if applicable
1
Individual Party may, in addition to the above, attach their company
profiles as an annexure to this form
2
In case the consortium comprises of more than one firm;
a) The above information shall be provided in respect of each of the firm.
b) Legal instrument indicating partnership arrangements with joint and
several liability shall be provided.
11
Appendix-3
FINANCIAL INFORMATION SUMMARY
Particulars Details
Banking Details
(Bank name and branch)
Paid up Capital3
Net Worth3
Balance Sheet Totals3
Annual Turnover4 Year Pak Rupee
Past three years
Aggregate capital cost of Year Pak Rupee

the Real Estate /
Hospitality and
Recreational projects
developed over the last 10
years
Total
Capital cost of the largest Year Pak Rupee
(in financial terms)
Hospitality and
Recreational Project
developed and operated
over the last 10 years
3
Based on latest audited financial statements, attach copies
4
Attach audited financial statements for the last three years. In case of
diverse business range, segment revenues for hospitality and recreational
business to be provided too.
12
Appendix-4
RELEVANT EXPERIENCE SUMMARY
Design, Construction and Operation
No. of Total
Details of Date Area, if
Ownership Status Date of rides1 Project Present
S.No. Project of applicable Location
(Leased/Owned) Completion Cost (PKR status
Undertaken Start (Sft)
Million)
1. Please provide brief details of each ride along with photographs.
13

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Expression of Interest for Pre-qualification

Development of Amusement Park at Finance &

Lahore Development Authority

467-DII Johar Town Lahore, Pakistan

Directorate of Estate Management, Lahore Development Authority now issues

Interested parties are requested to provide documentation on forms attached with

1. PROJECT BACKGROUND .......................................................................... 4

APPENDIX 1 ……… FORMAT FOR LETTER OF EOI APPLICATION

Lahore Development Authority is working on a number of projects to develop

Among the several initiatives being undertaken by the Lahore Development

2. LDA’s role in the project and incentives for developers

LDA intends to award a concession for the development of a theme park at

LDA’s participation would be in the form of provision of prime land under

3. Basic Data and Information

• An amusement park conforming to international standards in close proximity

4. Pre-qualification Documentation Package

1. Name, Contact details and profile of the Party (Appendix 2)

FORMAT FOR LETTER OF PRE QUALIFICATION APPLICATION

Being duly authorized to represent and act on behalf of _________________

We are enclosing our Pre-qualification document, in one Original and three

(Signature of Authorized Signatory*)

Seal & Stamp

GENERAL INFORMATION ABOUT THE ORGANIZATION1, 2

Aggregate capital cost of Year Pak Rupee

1. Please provide brief details of each ride along with photographs.

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