V.
O Text on Screen
It’s 2022
And digital content is
the master of this era
This is what we made DIA EGYPT
sure about through & attendees in a conference,
two of the biggest HF Summit
HCPs congresses in
Egypt
Holding many surveys
to know how
impactful are the
digital activations to
our HCPs and patients
Visual Description Photo Reference
2022 appears alone in the
screen, then many items get
out of the zero to fill the
screen. Items represent the
digital content, videos,
posts, etc..
Gathering of many
and then logos of the two
summits appear.
Many hands conclude
surveys on mobile and a
tablet.
 And with 110 with 110 responders Governorates of Egypt
responders from from different appear on screen with the
different Egyptian Egyptian first sentence, and then fade
governorates, we governorates to show the first graph with
could gather insights its text.
that support our
strategy, and our FB & YouTube are
patients as well, the most SM
increasing their channels HCPs use to
awareness seek scientific
updates in their field
of practice

And knowing more Informative videos, The graph appears with its
about their interests infographics and text.
and favorite digital written scientific
opinion leaders posts are the most
common content
formats that could
be attractive the
most to HCPs
The findings were More than 50% of Two graphs appear
extraordinary patients presented gradually with their texts.
insightful… to HCPs at their
clinics are influenced
by medical advice
communicated
through SM
platforms

90% of responders
agreed to strongly
agreed that SM has a
role in improving
HCPs knowledge and
skills on professional
level
That helped us to 90% of responders The graph appears with the
customize our agreed to strongly text.
upcoming events and agreed that social
activations to be media has a role in
patient centric as in
never before… increasing patients’ a
 wareness and
enhancing disease
outcomes in
Cardiometabolic fiel
d
To fit in the new era Many icons of digitalization
we live appear together

And to achieve the Patients appear satisfied

patient satisfaction with stars above them, the
we aim… same as survey stars.