SLA No.

3: Types of Media: Print, Broadcast, New Media

Subject Code/Number: CORE
Subject Title: Media and Information Literacy
Subject Description: The course introduces the learners to basic understanding of media and
information as channels of communication and tools for the development of individuals and societies. It
also aims to develop students to be creative and critical thinkers as well as responsible users and
competent producers of media and information.
Teacher:

I. Introduction

In this lesson, the learner demonstrates an understanding of how representations are constructed
in diverse media types and how they converged.

(This learning competency is extracted from the DepEd curriculum guide)

A. Learning Competency

 Compare and contrast how one particular issue or news is presented through the different
types of media (print, broadcast, online)

B. Learning Outcomes

At the end of the lesson, the learners are able to:

 Identify different types of media.
 Define media on convergence in different contexts.
 Discuss to class on how a particular individual is portrayed in public using different types of
media.

II. Learning Content

Initial Task: Classify the following media formats using the matrix below.

books newspaper television Youtube magazines

social network radio memeography newsletter
cellphone journals film/movie

Print Broadcast New Media

 Print, Broadcast, and Digital (New) Media

Print Media - media consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.

Broadcast Media - media such as radio and television that reach target audiences using
airwaves as the transmission medium.

New Media - content organized and distributed on digital platforms.

Media Convergence

 The co-existence of traditional and new media.

 The co-existence of print media, broadcast media (radio and television), the Internet,
mobile phones, as well as others, allowing media content to flow across various
platforms. Celebrities are examples of media convergence in entertainment.
 The ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (ex. From the personal computer to the mobile phone),
thus creating a digital communication environment.

III. Self-Learning Activities

Activity 1: Media Convergence

Provide answers to fill in the table below:

Media Convergence in Platform Specific Example

Communication e.g. Social Network Facebook, Instagram

Education

Advertisement/Commercial

News
 Entertainment

Activity 2:
Watch the youtube video of Catriona Gray’s interview after winning Ms. Universe
( https://youtu.be/kSEunPROEE8 ) and Manny Pacquaio’s post-fight interview
( https://youtu.be/y78DSZhhyM4 ) . Answer the questions about the videos watched:

1. What do you think are the reactions of the people who watched the news:
A. Personalities in the video
B. People who watched/read the news
C. Media men who featured the article/news
D. Your own personal reactions
2. How do different audiences perceive media personalities?
3. Do you agree that media personalities have power to direct or challenge society? Explain your
answer.

Activity 3: Media Personalities

The pictures below show famous individuals who are featured across all types of media.

1. What do these two personalities have in common?

2. How did they become well-known media personalities?
3. What made them so famous?
4. What have they contributed to society?
5. How do these personalities influence the way the people see themselves and others?

Activity 4:
Search for famous/iconic personalities who have been featured in print, broadcast, and
new media. Make a matrix that would contain (1) title of the media product; (2) its creator; and (3)
describe how each particular personality is being described in a specific type of media. You can use
the matrix below:

Name Books Magazines Radio TV Film/Movie Songs Internet Others

 IV. Looking Back

Synthesis: Start self-directed learning:

1. Describe how new technologies have led to the convergence of traditional and new media.
2. Explain how media convergence creates new opportunities for interaction.
3. Describe the use of one or two forms of new media to share knowledge and information on a
current issue in society.
4. Explain how a person could be portrayed in public in the age of media convergence.

V. Extension of Learning

Application: Drawing/Sketch
Using the application that you are most comfortable with (SketchPro, sketch.io, Microsoft
Paint, others) make a drawing/sketch on how different media is affecting your everyday life.
Submit your output with a brief introduction.

Criteria 4 3 2 1
Appropriateness The use of graphic The use of graphic The use of The use of
arts to present the arts to present the graphics arts to graphics arts to
message is message is present the present the
suitable and on satisfactorily message is message is poorly
purpose. suitable. acceptably executed.
suitable.
Originality The use of graphic The use of The use of There is no hint of
arts is new and graphics arts is graphics arts is not originality in the
novel. new, but with little very new. submitted work.
creativity.
Meaningfulness The student was The student was The student was The student was
able to create a able to create a able to create a not able to create
cohesive and cohesive but not cohesive sketch, a cohesive or
comprehensive comprehensive with not so much meaningful sketch.
sketch, with sketch, with supporting details
supporting details supporting details to its meaning.
to its meaning. to its meaning.
Completeness The project was The project was The project was The project was
submitted with all submitted but had submitted but submitted largely
the requirements a few lacking seems to be unfinished.
satisfied. components. slightly
uncompleted.
REFERENCE
Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheun, Chi-Kim (2011). Media and
Information Literacy: Curriculum for Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN); 978-959-
18-0787-8 (ES)

Submitted by:

Ms. MISTY MARIE R. ROSAL, LPT

Senior High School Teacher

Reviewed by:

Ms. APPLE JOY RUPEREZ, LPT

Program Coordinator

Mr. EARL NIÑO LEDESMA

Program Coordinator

Noted by:

Mrs. ANDRESA S. BULAWAN, LPT

Assistant Principal

Endorsed by:

Mr. BERHN VINCENT DOSDOS, LPT

OIC, Senior High School Principal

Approved by:

DR. JUNREL P. ZARCO

Vice-President for Academic Affairs