Purposive

Communication
with Joshua Liann Escalante
Communication
Communication
The Oxford English Dictionary defines communication as
"the imparting, conveying, or exchange of ideas, knowledge
and information'. This can apply to words or body language.

Communication is defined as the giving, receiving or

exchanging of information, opinions or ideas so that the
message is completely understood by everybody involved.

It is a two-way process, communication comprises the

following elements ă the sender, message, channel, receiver,
feedback, and context.
Communication Process

The communication process is made up of four key

components. There are also two other factors in the process,
and those two factors are present in the form of the sender
and the receiver. The communication process begins with the
sender and ends with the receiver.

Encoding Medium of Transmission Decoding Feedback

 FACTORS IN THE COMMUNICATION PROCESS

SENDER

The sender is an individual, group, or organization who initiates the

communication. This source is initially responsible for the success of
the message. The sender's experiences, attitudes, knowledge, skill,
perceptions, and culture influence the message.

"The written words, spoken words, and nonverbal language selected

are paramount in ensuring the receiver interprets the message as
intended by the sender" (Burnett & Dollar, 1989).
 FACTORS IN THE COMMUNICATION PROCESS

RECEIVER
SENDER

Receiver is the person who gets the message and tries to understand
what the sender actually wants to convey and then responds
accordingly.

This process of the receiver conveying the message is called

"decoding.

Berlo's model believes that the effective communication can be

achieved if the sender and the receiver are on the same level. The
message might not have the same effect as intended if the receiver
and sender are not similar.
Elements of Effective
Communication
Lasswell introduced an important model of five levels of
communication identified from his experiences in the second
world war, elements of which survive in more developed
modern models:

Sender Who / The source.

Message Says What / The message.
Channel Through what medium (verbal, non-verbal, written, visual).
Receiver To Whom / The audience.
Effect To What Effect / The desired effect.
Channels of Communication

VERBAL

When we speak, we are communicating much more than

just the content of our words. We are also using pitch and
tone, as well as the level of formality we use to convey
important subtext to the person we are speaking with. By
carefully choosing how we use each of these aspects, we
can be sure that our message is received exactly as
intended.
Channels of Communication

NON-VERBAL

It is interesting to note that non-verbal communication is

used both intentionally and unintentionally.

Facial expressions
Posture
Gestures and Physical Touch
Eye Contact
Channels of Communication

Written

Effective communication by writing is a massively

important skill, especially as more people are working
remotely and keep in touch throughout the workday
through Skype, Slack, or other digital mediums.
Structure
Clarity
Content
Channels of Communication

Visual

Visual has become the most used type of communication,

driven by social media, YouTube, and other platforms of
the digital era. As more and more people and organizations
use these channels of communication, the more we are
used to, and even dependent upon, using visual
communication to stand out in a crowded platform.
Which is which?
Sender The U.S. Government

Message The U.S. Government is in

need of soldiers to join the
Army.

Channel Visual Communication

Receiver U.S. Citizens

Effect U.S. Citizens are encouraged

to join the army.
Which is which?
Sender

Message

Channel

Receiver

Effect
Which is which?
Sender McDonald's

Message McDonald's is hiring

Channel Written Communication

Receiver People looking for jobs

Effect McDonald's will be able to hire

new staffs
Which is which?
Sender

Message

Channel

Receiver

Effect
Which is which?
Sender Gatorade

Message Buy/consume more of their

products.

Channel Visual Communication

Receiver Athletes

Effect Athletes are encouraged to

buy more gatorade products.
Communication &
Globalization
Globalization

What is Globalization?

What are the impact/s of globalization to

communication?

What are the impact/s of globalization to global

communication?
Globalization

It is a process of interaction and integration among people,

companies and governments of different nations, a process driven
by international trade and investment and aided by information
technology.

Globalization enables countries to access less expensive natural

resources and lower cost labor. As a result, they can produce lower
cost goods that can be sold globally.
Globalization

In the highly developed countries like the United States,

Japan, the UK, and Germany, globalization is manifested.
Globalization is the reason why there are Ford motors
and cars of the US, Sony technology from Japan, House of
Harrods from the UK, and Mercedes Benz and BMW
straight from Germany. We have to remember at all
times that globalization is equated with economic growth
and recognition.
What's Good about
Globalization
What's Good about
Globalization
Globalization has led to many millions of people being
lifted out of poverty. For example, when a company like
Starbucks buys coffee from farmers in Rwanda, it is
providing livelihood and a benefit to the community as a
whole. A multinational company's presence overseas
contributes to those local economies because the
company will invest in local resources, products, and
services. Socially responsible corporations may even
invest in medical and educational facilities.
What's Good about
Globalization

Globalization has not only allowed nations to trade with

each other, but also to cooperate with each other as
never before. Take the Paris Agreement on Climate
Change, for instance, where 195 countries all agreed to
work towards reducing their carbon emissions for the
greater global good.
What's Bad about
Globalization
While some areas have flourished, others have floundered
as jobs and commerce move elsewhere. Steel companies
in the UK, for example, once thrived, providing work for
hundreds of thousands of people. But when China began
producing cheaper steel, steel plants in the UK closed
down, and thousands of jobs were lost.

Every step forward in technology brings with it new

dangers.
What's Bad about
Globalization
While many have been lifted out of poverty, not
everybody has benefited. Many argue that globalization
operates mostly in the interests of the wealthiest
countries, with most of the world's corporate profits
flowing back to them and into the pockets of those who
already own the most.
Impacts of
Globalization
On Global Communication
Increased Business Opportunities

Many companies today hire employees that are located in

other countries. Using communication vehicles such as
video calling makes it simple to converse with colleagues
across the globe. Technology also makes it easier to
connect with suppliers and customers all over the world
and to streamline those relationships through improved
ordering, shipment tracking, and so on. With this kind of
communication technology, many businesses are able to
take advantage of opportunities in different countries or
cities, improving the economic outlook on a global level.
Increased Business Opportunities

Globalization has made it possible, for example, for

someone in Japan to understand how someone in the U.S.
goes about their day. With television and movies, cultural
barriers are becoming less prevalent. Being able to
communicate effectively and frequently with colleagues or
friends across the planet helps people understand each
other’s cultures a little better helping businesses to
understand the global market.
Creation of a Global Village

Globalization and global communication have made it easier to

see people on the other side of the world as neighbors instead
of a stranger from a faraway land. There is so much knowledge
about other countries and cultures available online, that it’s no
longer a complete mystery.

It has been discussed in the relevant article, entitled “The

Effects of Globalization on Global Communication”, that the
availability of information, which is a direct effect of the
development of global communication systems, has led to an
increased social awareness of people across the world.
The Challenge
The Challenge

Despite the wide range and ongoing progress, global

communication fails to reach many people in all
corners of the world. One research conducted by the
World Health Organization (WHO) indicated that at least
70 percent of the majority of people in Africa have never
made a single phone call or accessed the Internet. It
stressed out the urgency for a much deeper or more
thorough use of communication technologies as part
and parcel of the globalization process.
The Challenge

In fact, the same narrative holds true for the

provinces of Iloilo. Far-flung areas or remote barrios
in many towns do not have even commercial electric
power for television and radio sets. The lack of social
awareness and disconnectedness can be disheartening
and unsettling because at the height of millennium there
are people who are depraved and deprived of the benefits
and essentials shared by globalization and
communication.
Purposive
Communication
with Joshua Liann Escalante