コミ

コミ
ュニ

ュニ

ᜃᜓᜋᜓᜈᜒᜃᜐ᜔ᜌᜓᜈ᜔
ケー

ケー
Local
ショ

ショ

ン and Global
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Communication

in Multicultural Setting
Prepared by Group 2
 COMMUNICATION
The sharing of information, ideas, and messages between two or

more people.
*talks a lot*
 COMMUNICATION
However, communication is not as simple as sending and receiving messages

as it may involve interaction between people that come from different

backgrounds and cultures.

*ne parle pas
*talks a lot*
anglais*
CULTURE
For communication

studies, we might

start by defining

culture as a set

of learned

behaviors shared

by a group of

people through

interaction.
COMMUNICATION AND CULTURE

It is vital to understand that the

relationship between culture and

communication, in all its forms, is

tightly interwoven and interlinked.

 LOCAL and GLOBAL COMMUNICATION

Global communication
Local Communication examines how information
is being able to
is exchanged across
communicate with the
geographical and
members of your local
social divides.
area.
Intercultural

Communication
Communication between people

from two different cultures.

Intercultural

Communication
It is a symbolic, interpretive,

transactional, contextual process

in which people from different

cultures create shared meanings.

 Forms of Intercultural Communication
Interracial
Interethnic

Communication Communication
people from

people from

different

different races
ethnic origins
International
Intracultural
Arab Man and Latin Woman Lumad Woman and Ifugao Man
Communication Communication
people from
people from the

different
same racial or

nations ethnic group

Mongolian Man and Thai Woman Dinka People

High-Context vs Low-Context
This concept refers to the values cultures place upon direct and

indirect communication. High-context and low- context cultures rely on

the verbal and non-verbal cues present in the interaction to draw

meaning from the message.

High-Context Culture

High context implies that a lot

of unspoken information is

implicitly transferred during

communication.
People in a high context culture

tend to place a larger importance

on long-term relationships and

loyalty and have fewer rules and

structure implemented.
Low-Context Culture
Low context implies that a lot of

information is exchanged

explicitly through the message

itself and rarely is anything

implicit or hidden.
People in low context cultures

tend to have short-term

relationships, follow rules and

standards closely and are

generally very task-oriented.

 film images

artifacts

Texts
anything in a language and

culture that conveys meaning

Cultural Texts
are those objects,

actions, and

behaviors that

reveal cultural

meaning.
 Cultural Texts
To evaluate messages and images of

different types of text reflecting

different cultures, the following

should be done:
a. Understand how the specified

cultures live;
b. Know how people in the specified

group communicate each other;

c. Learn the symbolism of their

culture;
d. Be aware of every detail such as

artifact, language, and symbolism.

Potential Areas for Misinterpretation in

Intercultural Communication

According to AJ Schuler (2003), miscommunication

in a cross cultural setting can be minimized if

one is aware of the different areas wherein

misinterpretation can occur.

 Potential Areas for Misinterpretation in

Intercultural Communication
Verbal Communication
Taking Turns In Conversations
In some, turn-taking is often

welcomed whereas, in other

cultures, listening and

reserving comments after the

conversation is preferred.
 Potential Areas for Misinterpretation in

Intercultural Communication
Verbal Communication
Taking Turns In Conversations

Using Silence
Silence before a response would give

the impression of thoughtfulness

and consideration but it can
also come off as a sign of
hostility or indifference.
 Potential Areas for Misinterpretation in

Intercultural Communication
Verbal Communication
Taking Turns In Conversations

Using Silence

Interrupting
It can be acceptable to some,

but impolite to others.

 Potential Areas for Misinterpretation in

Intercultural Communication
Non-Verbal Communication
Thumbs Up
USA “OK”, “See You Later”, or “Cool”
Brazil “Thank You”
Egypt “Very Good” or “Perfect”
& Israel
 Potential Areas for Misinterpretation in

Intercultural Communication
Non-Verbal Communication
Thumbs Up

OK Sign
USA and England “OK”
France and Belgium “zero”
Japan “Money”
Turkey, Spain, and Brazil (it’s very

offensive if not obscene)

Greece (a sign for homosexuals)
 Potential Areas for Misinterpretation in

Intercultural Communication
Non-Verbal Communication
Thumbs Up

OK Sign

Rock n Roll Sign

Spain, Italy and Greece
(it signals that their partner was unfaithful)
The rest of the world
(rock and roll sign)
 Potential Areas for Misinterpretation in

Intercultural Communication
Non-Verbal Communication
Thumbs Up

OK Sign

Rock n Roll Sign

Nodding your Head

In most Countries “yes” vs Bulgaria “no”
 Improving Intercultural

Communication Competence
a. You need to be aware or conscious of other cultures

especially those that you will visit so you can avoid

offending people.
b. Due to misinterpretations, miscommunication occurs.
c. All cultures are equal although sometimes difficult to

understand.
d. No culture is superior or inferior to another.
e. Appreciate cultural diversities and learn to live with

them.
f. People have different languages, lifestyles, and ways of

thinking, speaking, and behaving. This is the essence of

cultural diversity.