actions able to boost local economy

Business Plans and Market Analyses to create new opportunities for promoting and realising targeted marketing 7

decision-making and involvement of local community

50 meetings with stakeholders held in partners’ sites to share information, ensure participation, inclusive

promoting territories and cultural resources in the SEE area

management of CULTural heritage 100 GIS Maps published by each heritage site: web GIS technology support management activities and help
approach to the integrated Achieving SUSTainability through an  
general
instrument for the protection, use, conservation and the successful development of World Heritage and Cultural sites in
7 Management Plans defining how the values of the site can be preserved. Management plans are the central planning
SUSTCULT
experiences from partners’ sites
management plans for heritage sites. This tool is meant to be very “operative” and benefits from best practices and
1 Common Transnational Methodology which serves as a reference tool for authorities to develop and draft

in partner sites
125 site managers and stakeholders trained within the online course (100 hours) and the 6 onsite intensive courses held
www.sustcult.eu Main project activities:

Programme: South-East Europe Transnational Cooperation Programme The management of heritage sites demands for new and efficient ways of addressing both protection issues and
Project start: 01/01/2011 development. SUSTCULT aims at improving the effectiveness of heritage sites management through the
Duration: 36 months development of an integrated approach capable of balancing safeguard and enhancement of site’s resources and
Total Budget: Euro 1.675.452,68 values in a sustainable way. The project gathers 7 heritage sites (4 of which are World Heritage) dislocated in South East
Lead Partner: City of Venice Europe: Italy, Greece, Albania, Romania, FYROM, Slovenia. These sites are engaged in Management Planning as well as in
promoting their heritage and generate new jobs through a participatory approach able to guarantee a shared and effective
Partnership sustainable management process.
1. City of Venice (IT) – Lead Partner
2. Cà Foscari University - CISRE (IT)
3. University of Nova Gorica (SLO)
4. Regional Development Agency of Northern Primorska ltd. Nova Gorica (SLO)
5. Europe of Cultures Forum : Adriatic-Ionian chapter (GR) Main project activities:
6. National Institute for Heritage (RO)
7. Local Development Agency of Bacau (RO) Setting-up of 7 Local Networks and a Transnational SEE Network to raise awareness on cultural heritage values and
8. Chamber of Commerce and Industry Veszprém (HU) management issues
9. Municipality of Ohrid (FYROM)
10. Municipality of Berat (AL) Development and running of a Web GIS platform to build shared knowledge on heritage sites and provide support to
11. Regional Directorate of National Culture (AL) integrated management and sustainable promotion process
12. UNESCO Venice Office (IT) – Associated Strategic Partner
Definition of a Common Transnational Methodology for integrated planning and management of cultural heritage sites
Contacts
City of Venice European Policies and Urban Planning Departments Development/improvement of Management Plans in partner sites as tools for effective coordination of local
S. Marco 4299, 30124 Venice Italy stakeholders and implementation of specific actions and projects
Tel +39 041 274 7816
Fax +39 041 274 7813 design and realisation of a Transnational Training Package (on-line and on-site courses) to increase management
Email european.policies@comune.venezia.it capacity
www.sustcult.eu
definition of a Sustainable Marketing Strategy for site-specific cultural resources based on local market analyses and
SUSTCULT: WE MAKE A CHANGE IN THE MANAGEMENT OF CULTURAL HERITAGE business plans
Italy -
Venice and its Lagoon
The site “Venice and its Lagoon” has been
included into the UNESCO World
Heritage List in 1987 for the uniqueness
of its cultural values, consisting of
historical, archaeological, urban, artistic
heritage and exceptional cultural
traditions, integrated into
extraordinary and outstanding
environmental, natural and landscape
context. The Lagoon of Venice is one of
the most ancient and complex set of
relationships between human activities
and natural dynamics, hosting the
highest concentration of material artistic
achievements accumulated over
centuries of history.
The site is to be understood, protected
and valorised in dynamic terms, by
taking into account historic lagoon
settlements and, in particular the
historic part of Venice, as a vibrant
system that is constantly evolving in its
functional, social and economic compo-
nents. The most active and efficient
protection of the assets is thus their
enhancement, consisting in maintaining
their integrity and supporting their best
use, promotion and enjoyment.
an
Slovenia - Vipava Valley
The valley, surrounded by high plateaus,
for millennia has been a passage way
between Italy and the Danube region but
it keeps intact very peculiar natural
features. The valley hosts viniferous hills,
natural resources of great interest and
sacred monuments, mostly churches
from the Gothic period, and castles that
constitute a highly valuable cultural
landscape.
Republic of Macedonia -
Ohrid
The “Natural and Cultural Heritage of the
Ohrid region” is a UNESCO World
Heritage mixed site since 1979 (natural)
and 1978 (cultural) and one of the oldest
Albania - Berat human settlements in Europe. Situated
on the shores of Lake Ohrid, the town of
Ohrid is one of the oldest human
Berat is inscribed into the UNESCO World settlements in Europe. This city and its
Heritage List in 2007 (together with historic-cultural region are located in a
Gjirokastra) as rare example of an natural setting of exceptional beauty,
architectural character typical of the while its architecture represents the best
Ottoman period. Located in central preserved and most complete ensemble Romania - Monastery
Albania, Berat “bears witness” to the of ancient urban architecture of the
coexistence of various religious and Slavic lands.
of Horezu
cultural communities down the centuries.
Berat is a fortified historic centre that The property “Monastery of Horezu” has
bears witness of wealth and diversity of been included into the UNESCO World
the architectural heritage. Heritage List in 1993. Founded in 1690 by
Prince Constantine Brancovan, the
monastery of Horezu, in Walachia, is a
masterpiece of the 'Brancovan' style. It is
known for its architectural purity and
balance, the richness of its sculptural
detail, the treatment of its religious
compositions, its votive portraits and its
painted decorative works.
Greece - Corfù
The “Old Town of Corfu” has been
included into the UNESCO World Heritage
List in 2008 and has its roots in the 8th
century BC. The three forts of the town,
designed by renowned Venetian
engineers, were used for four centuries to
defend the maritime trading interests of
the Republic of Venice against the Romania - Bacau
Ottoman Empire. In the course of time,
the forts were repaired and partly rebuilt
Bacau rests on ancient settlements
several times, more recently under British
existing from 4500 BC, at the core of the
rule in the 19th century. The mainly
Bacau County, and hosts many of its
neoclassical housing stock of the Old
monuments and archaeological sites.
Town is partly from the Venetian period,
The territory is characterised by the
partly of later construction, notably the
presence of many small villages where
19th century. As a fortified Mediterranean
the local tradition craft works is still
port, Corfu’s urban and port ensemble is
preserved.
notable for its high level of integrity and
authenticity.