FALL 2022

STRATEGIC MANAGEMENT (MGT603)

SOLUTION FILE

Due Date: 5th December 2022

Total Marks: 10
Topic: Effective Mission Statements

Note: The answers to parts 1 and 2 must be from the mission statements of the
respective institutes. DO NOT answer in simple Yes or NO!

1. Mission Statement of QU (4 Marks)

Quaid-e-Azam University

a. Customers: Who are the institute's

customers?
b. Products or services: What are the institute's
major products or services?
c. Markets: Geographically, where does the
institute compete?
d. Technology: Is the institute technologically
current?
e. Concern for survival, growth, and
profitability: Is the institute committed to
growth and financial soundness?
f. Philosophy: What are the basic beliefs,
values, aspirations, and ethical priorities of the
institute?
g. Self-concept: What is the institute's
distinctive competence or major competitive
advantage?
h. Concern for public image: Is the institute
responsive to social, community, and
environmental concerns?
i. Concern for employees: Are employees a
valuable asset of the institute?
2. Mission Statement of IUB (4 Marks)

Islamia University of Bhawalpur

a. Customers: Who are the institute's

customers?
b. Products or services: What are the institute's
major products or services?
c. Markets: Geographically, where does the
institute compete?
d. Technology: Is the institute technologically
current?
e. Concern for survival, growth, and
profitability: Is the institute committed to
growth and financial soundness?
f. Philosophy: What are the basic beliefs,
values, aspirations, and ethical priorities of the
institute?
g. Self-concept: What is the institute's
distinctive competence or major competitive
advantage?
h. Concern for public image: Is the institute
responsive to social, community, and
environmental concerns?
i. Concern for employees: Are employees a
valuable asset of the institute?

3. Evaluation of Mission Statements (2 Marks)

No marks will be given for this part without justifications.

Answer: The mission statement of _________is better than the mission statement of ________
because …