CH AP T E R 4 Planning Business Messages 167
Endnotes
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8. Steve Tobak, “How to Be a Great Storyteller and Win Over Any
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9. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas
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10. Heath and Heath, Made to Stick, 206, 214.
11. Randolph T. Barker and Kim Gower, “Strategic Application
of Storytelling in Organizations,” Journal of Business
Communication 47, no. 3 (July 2010), 295–312.
12. Roger L. Martin and Tony Golsby-Smith, “Management Is
Much More Than a Science: The Limits of Data-Driven Decision
Making,” Harvard Business Review, September-October 2017,
129–135.
13. David Meerman Scott, “Effective Storytelling for Business,”
WebInkNow blog, 18 February 2013, www.webinknow.com.
14. Jennifer Aaker and Andy Smith, “7 Deadly Sins of Business
Storytelling,” American Express Open Forum, accessed 21 March
2011, www.openforum.com.