Dean Mor 1/30/2021

Email Strategy

If customer has not purchased:

Email A - I​ntroduce them to the brand and thank them for showing interest by subscribing

Email B - T
​ ell them why this brand exists, and what is unique about it

Email C - O
​ ffer a small discount, invite them back to the site

Email D -​Offer a bigger discount, increase urgency

>> If the contact has not opened any of these 4 emails, force unsubscribe

If customer has purchased:

Email A -​Send a personal email (perhaps from the point of view of Derek), thank them for
purchasing, emphasize how much you appreciate their support and how their action can help
your goals

Email B - M
​ ake them feel special (by perhaps calling them a VIP customer), be transparent with
them by mentioning what you have achieved thanks to customers like them (include raw
numbers)

Email C -​Ask them if they are satisfied with the products they have purchased, ask them if they
have any feedback. (The main goal of this is mainly to build a relationship with the customer,
getting feedback is just a bonus). You can invite them to write a review on your website in this
email

To all contacts:

● Send occasional email introducing special sales on holidays

● Send occasional email introducing newly available products in the store

*The main goal is to build a relationship with the customers and trust, this is the best direction for the long
term. Salesy emails will only result in mediocre short term success.