Dean Mor

DeanMor64@gmail.com
SUMMARY

ROI-driven professional with expertise in all aspects of successful marketing, advertising, management, and business growth. Excel in
managing multiple projects concurrently with strong detail, problem-solving, and follow-through capabilities. Strong expertise in
developing marketing strategies with the goal of maximizing profits.

EXPERIENCE

Chior Jewelry   June 2019 – January 2022

Chief Marketing & Operations Officer         Coconut Creek, Florida
❖ Developed high converting websites and ad copies substantially dropping the cost per acquisition
❖ Negotiated the cost of products with suppliers to increase profits resulting in savings of 66% per unit
❖ Implemented logistic solutions which led to a decrease of 54% in shipping costs
❖ Dictated decisions based on analyzed data, saving the company on advertising costs 
❖ Retargeted warm audiences with Email/SMS marketing which led to a 4000% return on investment
❖ Worked diligently, gaining over 5000+ hours of marketing & eCommerce experience

Chior Jewelry   April 2017 – May 2019

Head of Marketing & eCommerce         Coconut Creek, Florida
❖ Oversaw all marketing campaigns
❖ Managed a team of 3 professionals
❖ E-commerce: A/B tested design, content, and functionality
❖ Marketing: A/B tested marketing platforms, audiences, creatives, and copies

Chior Jewelry   June 2016 – March 2017

Marketing & eCommerce Manager         Coconut Creek, Florida
❖ Developed and Designed eCommerce websites
❖ Managed marketing campaigns (PPC) in Facebook, Google, Etsy, Pinterest, Instagram, Youtube, Linkedin, and TikTok
(Specialize in Facebook Ads)

SKILLS
❖ E-commerce management ❖ Business management
❖ Facebook & Instagram marketing ❖ Product sourcing
❖ Google marketing ❖ Website development
❖ Influencer marketing ❖ Website speed optimization
❖ Email marketing ❖ Business scaling
❖ Lead generation ❖ Search engine optimization
❖ Distribution ❖ Social media management

PROFESSIONAL TRAINING         

Google AdWords Certification, Google

Google Analytics Certification, Google
Facebook Blueprint Certification, Facebook
Master Certificate in Business Management, Master Class Management
Master Certificate in Marketing Management, Master Class Management

VOLUNTEERING

Over the past 5 years, it has been a passion of mine to aid for-profit and non-profit business owners who have been struggling with
eCommerce, digital marketing, and business strategy. I have provided hands-on assistance and in-depth analysis to over 300
eCommerce businesses worldwide, completely free of charge.