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The purpose of this exercise is to give you practice developing product-positioning maps.

 Nonprofit
organizations, such as universities, are increasingly using product-positioning  maps to determine effective
ways to implement strategies.

Instructions
Step 1 Join with two other people in the class to form a group of three.
Step 2 Jointly prepare a product-positioning map that includes your institution and four other  colleges or
universities in the Philippines.
Step 3 Diagram your product-positioning map.
Step 4 Discuss your diagrammed map.

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