1. What critical roles do middle managers play in an organization?

2. Based on your judgement, which among the ten roles of management are the
least and most important role in a company? Justify your answer.

3. Among the key management skills, which do you think is the most important skill
that a manager should possess? Why do you think so?

4. What is the difference between the microenvironment and the

macroenvironment?

5. What is the purpose of conducting SWOT analysis? How does it benefit the
business firm?
6. What is the purpose of conduction PEST analysis? How does it benefit the
business firm?

7. What similarities can you find between SWOT analysis and PEST analysis?