Dr. D. Y.

Patil Educational Federation

Dr. D. Y. Patil Institute of Management & Entrepreneur Development.
MBA I – Semester II- AS PER 2019 CBCS Pattern
Question Bank

Class: MBA I Sem II Specialization: Common

Subject: Qualitative Research Methods Code: 210 (UL)

2 Mark questions

a. Define Theoretical Sampling

b. What is Purposive Sampling?
c. Define interview technique in qualitative research.
d. List three importance of qualitative research in business.
e. Name the types of Projective techniques.
f. What is a longitudinal qualitative study?
g. Write short note on Observation method in QRM
h. What are the prerequisites of successful interview
i. What is Case Study method in QRM
j. Write any three limitations of qualitative Research
k. Enlist Characteristics of Qualitative Research Methods
l. Write short note on Saturation in qualitative research.
m. Write short notes on Focus group study
n. What is Word Association test
o. Nature of Qualitative Research
p. Scope of Qualitative Research
q. Define Construct
r. Expression based techniques
s. Short notes on Participant observation
t. Phenomenology short notes
u. ZMET

5 Mark questions
A. Explain the concept of Triangulation and its types.
B. Elucidate the process of constructing a theory with suitable example.
C. Illustrate the difference between inductive and deductive methods with suitable
example.
D. Explain advantages and limitations of interview techniques for data collection.
 E. Explain the interrelationship between qualitative and quantitative research.
F. Elucidate the different Projective Techniques.
G. Differentiate Qualitative and quantitative research
H. Zaltman’s Metaphor Elicitation Techniques
I. Explain the process of Constructing a theory in qualitative research
J. Discuss the merits and demerits of data collection through interview method
10 Mark Questions
1. A leading bank wants to measure the expectation of their customers for various
banking services. Consider yourself as a researcher and construct a suitable
qualitative research design with justification.
2. HR managers want to understand the employee satisfaction through interview for
HR practices applicable in the organization. Suggest suitable type of interview
technique with its benefits and limitation.
3. McDonalds wants to conduct a focus group to better understand children’s perception
towards their products, atmosphere in the dining room of McDonalds from the recent
visited children’s. Examine the suitable method of data collection between focus
group study and in-depth interview and explain the steps involved in the chosen
method of data collection.
4. What is grounded theory analysis? Explain the steps involved in GTA
5. Describe reliability, validity in qualitative research.
6. Design a qualitative research approach to understand the perception of customers
about OLA.
7. Solve the problem of improving internal as well as external validity of a qualitative
research.
8. Suggest suitable qualitative research design with justification for a car manufacturing
company who is about to launch a new car.
9. Design a qualitative research to understand the emotions of the employees towards
motivation.
10. Examine the role of triangulation method in the qualitative research and describe
the types of triangulation technique in detail
11. Evaluate the role of projective techniques in qualitative research.