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    The document discusses logistics managers balancing internal views of resource use and leanness with external views emphasizing customer satisfaction and agility. It also shows trends toward customer service and estimates of global electronic trade values from 1998 to 2004. Figures 2.1 to 2.4 illustrate traditional and simplified pharmaceutical supply chains.

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    logistics

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    chapter 2

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    The document discusses logistics managers balancing internal views of resource use and leanness with external views emphasizing customer satisfaction and agility. It also shows trends toward customer service and estimates of global electronic trade values from 1998 to 2004. Figures 2.1 to 2.4 illustrate traditional and simplified pharmaceutical supply chains.

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    © All Rights Reserved
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    4 views4 pages

    Chapter 2

    Uploaded by

    Ender TV
    The document discusses logistics managers balancing internal views of resource use and leanness with external views emphasizing customer satisfaction and agility. It also shows trends toward customer service and estimates of global electronic trade values from 1998 to 2004. Figures 2.1 to 2.4 illustrate traditional and simplified pharmaceutical supply chains.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Internal

    Internalview Logistics External


    view Logistics Externalview
    view
    Emphasising managers
    managerslook
    lookfor
    Emphasisinguseuse for Emphasising
    Emphasising
    ofofresources
    resourcesand
    the
    thebest
    bestbalance customer
    and balance customersatisfaction
    satisfaction
    leanness and
    leanness andagility
    agility

    Trend towards
    customer service

    Figure 2.1 Logistics managers always balance competing aims


    8000

    7000

    Value 6000
    ($billion)

    5000

    4000

    3000

    2000

    1000

    0
    1998 1999 2000 2001 2002 2003 2004
    Year

    Forrester Research The Gartner Group

    Figure 2.2 Estimates of the value of global electronic trade


    Manufacturer

    Information

    Deliveries
    Wholesale
    pharmacy

    Information

    Deliveries
    Visit Medicine
    Retail
    Doctor Patient
    Prescription Prescription pharmacy

    Repeat visits as
    necessary

    Figure 2.3 Part of the traditional supply chain for pharmaceuticals


    Information
    Manufacturer

    Deliveries
    Visit
    Doctor Patient

    Figure 2.4 Simplified supply chain for medecine

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