University of Management & Technology

Business Research and Intelligence

Name

SALMAN ASIM (S2020054053)

MUHAMMAD ABDULLAH (S2020054018)

SOBAN GHANI (S2020054027)

IMRAN KHALID (S2020054017)

Sheheryar Ahmed (S2020054040)

Ali Hassan (S2020054022)

Sanan Suleman (S2020054048)

Assignment 1

General Stores

 Outlet name:

KHAN GENERAL STORE

 Owner/respondents.
 Haider Abbas Khan

 Ghee or edible oil or Tea or Eggs brands on sale:

Oil/Ghee:

1. SUFI – Rs 550/-

2. DALDA- RS 550- 585/-

3. HABIB- RS 570/-

4. SHAN- RS 540

5. KAUSAR- RS 530-570

6. KHALIS- RS 530

TEA BRANDS:

1. Yellow Label- RS 110/-

2. Tapal (Danedar & Tez Dum)- RS 150 & RS-110

3. Vital

4. Supreme

Eggs:

1. Only Local Eggs Available – RS 234

 Residential Area (Block/Locality):

JOHAR TOWN A1 Block

 Locality type
 Residential Area

 Margins offered to the retailers

Profit Margins on Edible Oil on 1 litre Pack RS 10-15/-

Profit Margins on Tea Brands on 85g Pack RS 4-5/-

Profit Margins on ONE DOZEN EGGS RS 2/-

 Packaging size preferred by the customer

OIL 1 Litre

TEA 85G

Eggs 2-12
Store Name:
Iftekhar General store

Owner name:
Iftkhar ali

Locality:
14 main market, Samanabad Town, Lahore

Top three brands and price:

Dalda Oil:

Dalda Oil 1liter Litre Pouch Price in Pakistan Rs. 540

Meezan Oil:

Meezan oil 1liter Litre Pouch Price in Pakistan Rs. 500

Shan Oil:

Shan oil 1liter Litrer Pouch Price in Pakistan Rs. 520

Sufi Oil:
Sufi 1 liter pouch Price in Pakistan Rs: 550

Packaging size preferred by the customer:

Shan Oil, Meezan Oil , 1 liter packets .

Departmental Store

 Outlet name:

EURO STORE

 Owner/respondents.

Haji Abdullah

 Ghee or edible oil or Tea or Eggs brands on sale:

Oil/Ghee:

SUFI – 3 litre & 5 litre (RS.1680 & RS 2390)

DALDA- 3 litre & 4.5 litre (RS.1670 & RS 2500)

HABIB- 3 litre & 5 litre (RS.1665 & RS 2680)

SHAFAQ- 3 litre & 5 litre (RS.1240 & RS 1900)

Canolive- 3 litre & 5 litre (RS.1875 & RS 2130)

Meezan-3 litre & 5 litre (RS.1665 & RS 2670)

EVA-3 litre & 5 litre (RS.1726 & RS 2875)

 TEA BRANDS:

Yellow Label- 430g RS 819

Tapal Danedar & Tez Dum)- RS 629 & RS-640

Vital- 430g RS 650

Supreme- 430g RS 690

Eggs:

 Local Eggs – 6-12 Pack.

 SB EGGS- RS 290

 SIMPLY EGG-

 OMEGA MAX- 172 per 6 eggs

 VITA EGGS- RS 301 PER DOZEN

 Residential Area (Block/Locality):

College Road, Township

 Locality type

Commercial

 Margins offered to the retailers

Profit Margins on Edible Oil – 10%

 Profit Margins on Tea Brands – 10%

Profit Margins on ONE DOZEN EGGS (NON-BRANDED) RS 3

Profit Margins on ONE DOZEN EGGS (BRANDED) RS 10-15

 Packaging size preferred by the customer

OIL 3 & 5 Litres

TEA 430g

Eggs- 6-12 Packs

Departmental store:

Al- Buraq

Owner name:

Mohammad Najaam

Location:
25 main market, Samanabad Town, Lahore

Sufi cooking oils:

Sufi Canola Oil 1 Liter Pouch Price in Pakistan is Rs. 530

Sufi Canola Oil 3.5 Liter Pouch Price in Pakistan is Rs. 1670

Sufi Canola Oil 4.5 Liter Pouch Price in Pakistan is Rs. 2510

Tulo oil:

Tulo Oil 1 Litre Pouch Price in Pakistan Rs.560

Dalda Oil:

Dalda Oil 1liter Litre Pouch Price in Pakistan Rs. 530

Dalda Oil 4.5 liter Litre Pouch Price Rs. 2760

Meezan oil:

Meezan oil 1 liter Litre Pouch Price in Pakistan Rs. 525

Meezan oil 4.5 liter Litre Pouch Price in Pakistan Rs. 3045

Packaging size preferred by the customer:

Dalda Oil, Sufi Conola Oil , 1 liter packets .

 Convenient Store

 Outlet name:

ISHA Super Store

 Owner/respondents

Sher Muhammad

 Ghee or edible oil or Tea or Eggs brands on sale:

Oil/Ghee:

SUFI – 1 Litre RS.540

DALDA- 1 Litre RS 545

SHAN- 500g RS.260

TEA BRANDS:

Yellow Label-RS 50, RS 150

Tapal (Danedar) RS 150 & RS-110

Supreme

Eggs:

Only Local Eggs Available – RS 234

 Residential Area (Block/Locality):

PCSIR PHASE 2, JOHAR TOWN

 Locality type

Residential Area

 Margins offered to the retailers

Profit Margins on Edible Oil on 1 litre Pack RS 10-15/-

Profit Margins on Tea Brands on 85g Pack RS 4-5/-

Profit Margins on ONE DOZEN EGGS RS 2/-

 Packaging size preferred by the customer

OIL 1 Litre

TEA 85G

eggs: 2-12