Professional Documents
Culture Documents
1: Application
Physical and digital products Digital products only
2: Focus
The full experience from a user’s first Visual touchpoints that allow users to
contact to the last interact with a product
3: Creates
Structural design solution for pain points Combination of typography, color pallets,
that users encounter anywhere along their animations, buttons and imagery.
journey with the product.
4: Results in
Product that delight users with their Product that delight users aesthetically.
effectiveness.