SKN SINHGAD SCHOOL OF BUSINESS MANAGEMENT

NEW PRODUCT

DEVELOPMENT

By-
SIMRAN AHUJA F120
SAMIKSHA MORE F108
SONALI MISAL F121
PRATIKSHA MALI F144

MAY 31, 2022

GUIDED BY: PRAVIN BODADE SIR

WORK INDIA
 INTRODUCTION

 India- The second most populous country in the world (1.38B)

 Organized labour percentage Unorganized labour percentage
6% 94%
 Unorganized sector- farmers, handloom workers, shopkeepers and labours
 Labours -plumbers, maid, servants, caretakers, construction workers,

gardener, housekeepers, caretakers, sewage workers etc.

PROBLEM/NEED

 COVID Pandemic
 Big Cities
 Dissatisfaction of labours
 Fulfilling daily needs
Other scenario-

 In Tier1/Tier2 cities
 Housing societies
 Corporate life, businesses
 Time
 PROJECT DESCRIPTION

 Opportunity to become intermediary between them

 Developing an App

How app will work-

1. Labours should register on App
2. Creating profile
3. Type of work and location and expected wages
4. Customer will visit app
 HOW COMPANY WILL GROW

 At initial stage-
1. Free service
2. free monthly subscriptions
3. not charge from customers for transportation charges.
 Advertisement-
1. By social media
2. Connecting people physically.
 HOW COMPANY WILL WORK

 After Initial stage-

o Monthly subscription for maintaining account.
o From daily wage- 15-20% commission
o From Salary based workers (watchmen, housekeeper)-get
commission from their salary.
 Capital costs and sources of
finance

 For App- 10000/-

 Advertising- 30000/-
 Transportation charges- 50000
 Office rent-10000/month

 Investors
 Bank loan
 Government initiative for start-ups