Professional Documents
Culture Documents
You are required to complete the tasks on this sheet and place the content in your website section called
RESEARCH. You will be looking at three sections, these should be clear on the page. They are in RED on this
document.
You can learn people’s opinions and feelings Harder to analyse results and come to a
Qualitative Can give you more in-depth insight and nuance specific general conclusion
Data compared to hard statistics
Can identify patterns and trends
Completely subjective
Quantitative Easily measurable and easy to come to conclusions Can be misleading
Data with its results You lack the context you get from
Seems more prestigious than qualitative data
qualitative data