Tahun: 2023

Name Perusahaan: Padang Wulan

Visi: Membuat Inovasi Untuk
Modernisasi Industri Kuliner
di 2023

SWOT ANALISIS

STRENGTH WEAKNESS
xxx xxx

COMPETITOR ANALYSIS

Product Price
SWOT ANALISIS

OPPORTUNITY THREAT
xxx xxxx

COMPETITOR ANALYSIS

Place Promotion
BRAND A

BRAND B

BRAND C

BRAND D
BUYER PERSONA

Nama
Usia
Penghasilan
Domisili
Hobi
ERSONA

xxx
xxx
xxx
xxx
xxx
 MARKETING STRATEGY PADANG WULAN

Stage Channel Strategy

AWARE Food Community, Video campaign, Endorsement, WA
Tiktok broadcast, seminar
LIVE, DM/komen/QnA sticker,
APPEAL Instagram, WA CS
robochat, CS
Email Marketing,
ASK Website Newsletter, menu digital trial mode
ACT Website Free Subscription
ADVOCATE Social Media, WA Refferal Code
EGY PADANG WULAN

Title PIC
XXX Arin

XXX Nafisa

XXX Thomas
XXX Nurul
XXX Hidul
 KEY PERFORMANCE INDICATOR
Metrics Period Qty
Landing Page Visitor Bulan 500
Instagram Followers Bulan 300
WhatsApp Leads Bulan 50
Sales / Subscription Bulan 5
OR
Expected Result
100%
120%
90%
80%
 ANNUAL MARKETING BUDGET

ITEM PERIOD QTY PRICE

Biaya Freelancer Bulanan 8 IDR 750,000.00
Biaya Tetap
Server & Domain Tahunan 1 IDR 550,000.00
IG Post Bulanan 30 IDR 10,000.00
Biaya Tidak IG Ads Bulanan 30 IDR 30,000.00
Tetap Aktivitas Webminar Tahunan 3 IDR 1,500,000.00
Endorsement Tahunan 6 IDR 500,000.00

Perhitungan:
Biaya Akuisisi
Pengembalian Investasi
 TOTAL
IDR 6,000,000.00
IDR 550,000.00
IDR 300,000.00
IDR 900,000.00
IDR 4,500,000.00
IDR 3,000,000.00