Analyze Author’s Purpose

To figure out how TEXT STRUCTURE

authors achieve their What did it highlight?
purpose, think about:
Example: A problem/solution
structure can highlight the
author’s ideas.
How did the author
convince me to
agree with her?
TONE
How did it affect the way
you connected with the
message?
Example: An outraged tone
might make people want to take
action.

TOOLS AND TECHNIQUES

How did the appeals,
language, or graphics
contribute to the message?
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Example: Appeals to emotion

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might make an audience agree

with the author.