Professor Harwood

BUS 102 C

10/16/2014

TED Talk Summary

In Eli Pariser’s TED Talk, “Beware online filter bubbles”, he talks about the potential danger that is posed

by the internet personally tailoring search results. Through tracking out history on the web, sites like

google and yahoo give specific results based on what they think you want to see, and not necessarily

what you need to see. This causes people to live inside their own “filter bubble”, which is a programs

idea of what is important to see and what is not. It draws on what you have done in the past, not

allowing you to control what you see in the future. It makes it so all you see is what is supposedly

relevant to you, yet Pariser believes that it is important for us to see things that challenge us and

that are uncomfortable. Without seeing all the information it becomes hard to see the world through

other people’s eyes or perspectives. This is a problem because you cannot have a functioning

democracy unless citizens are getting a good flow of information. What Eli is asking is that the

algorithms that are used to filter information have a sense of the public life encoded into them so that

we do not become boxed into our own individualized world.

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