Assignment – 02

Name of Participants: Class: Registration IDs:

Sareena Gulzar BBA-VI bba192044

Malaika Farooqui BBA-VI bba192036

Uphaz Stephen BBA-VI bba192038

Farrukh Fayyaz BBA-VI bba192037

Muhammad Usman Ansari BBA-VI bba191009

Course: Entrepreneurship & Small Business Management

Date: 21st November 2022

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Q1. What service will your app offer?
A1. Our app offers nutritional consultation services. We offer not only advice on how to plan
university/college students’ meals according to their weight or goals set in stone, but we also
prepare their meals for them. If you either have a goal of losing or gaining weight, we’ve got
you covered with our expert guidance and nutritional services. Gone are the days when you
have to sacrifice everything just to stay fit and healthy. Now, you can eat any and everything
that you desire to satisfy yourself provided that we keep a check and balance for you. You
might hope to get leaner or bulk yourself up, either way, we prepare meals every week for
you or provide/give you accurate guidance on how you may be able to prepare everything
yourself according to your taste buds. In addition to this, we also keep a track of calories
(e.g., 1,500-1,800 calories intake for a lean diet or 2,000+ calories intake to bulk up) and
macros count in each of our meal(s) ensuring that you know exactly how much you wish or
want to consume in a day, week or a month.

Q2. How many funds do you need?

A2. we are planning to launch an app designed to provide customized meal prep and diet plan
services to university students. through this app, we are creating a platform where university
students can approach us easily and directly without any hassle. As per our research, the
average fund we need for app generation is between 40000 – 50000.

Q3. How will it generate revenue?

A3. Our app will be generating revenues through
Subscription fees: we are offering different meal prep and diet plan packages on a weekly
and monthly basis catering to different lifestyles of people. Students can avail of any
available packages as per their health goals and budget.
Consultation fees: we are also offering consultation services for those people who wish to
prepare meals on their own and looking for a suitable and budget-friendly diet plan as per
their health goals
Customization services: we will also be adding a customization feature in our app named
“premium service”, through which students can make changes in the ingredients and can
prepare their meals as per their preferences.

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Q4. Who will be the target market?
A4. Our target market is comprised of generation z and millennials, who are studying at DHA
Suffa University and seek healthy wholesome meals to consume during their busy schedule.

Q5. Why will they pay for the service?

A5. The current issue or disadvantage in the cafeterias of DHA Suffa University or pretty
much every university is that the youth/students are obsessed or have no options/choices to
eat anything healthy. Every nine out of ten (9/10) students (s) eat an abundant amount of oily
and unhealthy snacks or foods that are considered to be slow poison for these individuals.
Instead of these snacks or junk foods including soft drinks, students can rely on our service
catered to each individual. We ensure that you are fed with not just a cleaner diet but also
meals that keep you fuller and more satisfied. In other words, we offer custom meal plans that
are different and unique for each individual’s tastes. In layman’s terms, we are a healthier and
better alternative.

Q6. Assess the feasibility of this idea by drawing the 4-quadrant diagram.
A6.

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