Social Media and Internet

Marketing

NAME: ABDUL BASIT

REG: 46594
ASSIGNMENT: BIG IDEA

BRAND: IQRA UNIVERSITY

What is it called? #Leaders are self‐made

A campaign to demonstrate the importance of leadership

skills/success/achievements

A real time response campaign to encourage people learn leadership skills,

What is it? inspiring others to share their views, generate engaging content on leaderships
like “leadership is an art” and promoting the graduates of iqra university on
working on top positions on multinationals also sharing their success stories.

Deeper understanding on importance of leadership skills that leaders are not

Why can this born they are made a fresh opportunity to become an inspiring leader and
product do it? accomplish things. This campaign positioned iqra University a brand which
encourages students to lead

TV ad: A catchy song with success story of someone accomplishing #leaders are
self-made
How will it come
to life? Digital: A real time social media response campaign rewarding and encouraging
users #leaders are self-made, games and memes were shared on fb, insta,
LinkedIn to attract and make them interested to know more about this Activity.