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PRODUCT DEVELOPMENT
Guidelines and Criteria

A. NON-FOOD PRODUCT CATEGORY


B.1 Guidelines
1. Exhibitors must focus on the attributes of the products that would develop the
students in the following areas:
 Product conceptualization and innovation
 Entrepreneurial skills
 Market competency
 Business adaptability
2. The products must be presented with uniqueness, usefulness, quality, price
competitiveness and market potential.
3. The products must have distinct packaging and labeling components.
4. Existing franchise products are NOT ALLOWED in the competition.
5. Each entry must have the following information, but not limited to
a. Raw materials and ingredients
b. Price

B.2 Criteria

Packaging and Labeling (visuals etc) – 20%


Product Dev Defense (QandA from the judges) – 50%
Product Presentation – 30%
100%

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