PACKAGING AND

PRODUCT INNOVATION MARKET POTENTIAL

LABELLING

GROUP

Functionalit
Product
Product y
Durability/ Package Position
Physical Label's (Consumer
Design/Qua Originality design and and
Appearanc Impact friendly,
lity purpose Differentia
e Price and
tion)
Benefits)

10% 15% 10% 15% 10% 15% 10%

 USE OF
RECYCLED
OR
TOTAL RANK
RECYCLABL
E
MATERIALS

15%