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Culture Documents
The last point is particularly important because there is one thing that absolutely every
event needs in order to be successful, and that is guests. This means that it is absolutely
essential to send a well-thought-out event invitation email to your audience in order to
get as many people as possible to “répondez s’il vous plaît” (RSVP) or “please respond”
to confirm their attendance.
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1. Email sender name – if the recipients don’t know who an invitation is from then
they’re unlikely to RSVP, so set the sender name to that of the company or use a
personal name and include the company name in the subject line instead.
2. Header logo – this can remind the reader about who the message is from if they
happen to miss the sender’s name. Moreover, featuring it prominently in your
invitation emails can help build brand awareness.
3. Brand identity – using consistent company colors, fonts, images, and style (as well as
the header logo) in all of your communication will also help build awareness and trust
that can, in turn, increase the long term ROI of your events due to many RSVPs.
4. Preview text – make use of the “sub-subject line” to grab your audience’s attention.
5. Footer signature – finish your RSVP email in the way that it began, with your brand’s
name, logo, and colors, as well as links to your website and social media profiles for
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Hi [name],
The next [company] [weekly/monthly/annual] [conference/webinar] will
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With a great list of speakers covering a range of [subject]-related
topics, we’re sure that this event will be our most rewarding yet.
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There will be presentations that you won’t want to miss from:
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Speaker 1
Speaker 2
Speaker 3…
[RSVP]
Best wishes,
Copy to clipboard
Dear [name],
As a valued [customer/team member], you are hereby cordially invited
to celebrate the [name of the ceremony] awards with us at [location]
on [date].
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event, including a full list of nominees
and categories, visit the event’s website [link].
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Kind regards,
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Hey [name],
The [company] team has been busy planning our [quarterly/bi-
annual/annual] team-building with the hope of making this event our
most successful so far!
Activity 1
Activity 2
Activity 3…
There will be no formal dress code for the day, so feel free to wear
casual clothes for a more comfortable [morning/afternoon/day]. If you
have any questions, don’t hesitate to get in touch with us.
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Just like with most types of emails, event invitations should be short and sweet
in order to maintain the attention and interest of the reader. Get to the point
with the important details of the event, such as the date, location, and key
speakers/exhibitors/activities, while encouraging people to attend at the same
time. Don’t forget to include the all-important call-to-action (CTA) for making
the actual reservation!
Related Resources
● Event Reminder Email Templates - LiveAgent ● Engaging Webinar Sneak Peek Email Templates -
LiveAgent
● Customer portal email templates ● Invitation email templates
● Event follow up email templates - LiveAgent ● Call Invite Email Templates (Copy&Paste)
● Informational email templates ● Communication plan template
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