Here we saw all three ads and I Sumeet Rathi will carry forward this Presentation.

So, what you understood by watching all the ads?

Are the ads succeeded in effective communication?

In the 1st ad, Zomato started the Campaign #OrderForMom.

We saw in the ad the emotional connection between the mom and the children. Zomato never
dissatisfies us through its ads. We Indians are foodies and when the food is made by our mothers then
there is no competition for that dish. Here, in this ad, Zomato’s target audience is of every age group. In
the ad, it is clearly seen that we all love our mom but we sometimes forget her likes and dislikes. You
can see the beauty of the ad, In the end like all mothers, Mom also asks her children, “You both had
food”. At this point, Zomato succeeds in targeting its audience.

In the 2nd ad, how many of you understood the meaning of the song?

Many of us were not able to understand its meaning but we all get what the ad wants to convey. This is
called non-verbal communication. Here understanding the ad was easy, the company was able to
convey its message through the concept, and the language was not the barrier. 57% of communication
happens with body language only.

In the 3rd ad, so what we saw in the ad was the winner amongst 4000+ people who participated in this
ad campaign, it surely turned out to be a big success for zomato

also if we look closely, the ad shows the effective way of communication. Effective communication is
about more than just exchanging information. It’s about understanding the emotion and intentions
behind the information. As well as being able to clearly convey a message,

which Zomato’s this ad campaign as well as every ad does, they don't fail to make us all hungry at any
time of the day, we all can’t deny it. they know that Indians have a weakness towards food, they
intentionally show the tastiest dishes so that we miss the taste of it and order instantly.