WAYS TO PROMOTE

An advertisement is an announcement online or in a newspaper or

television or on poster about something such as a product, event, or
job. Advertisements are a guaranteed method of reaching and
audience. The idea is to make people aware, attract and induce to
but the product is preference over others.

 Advertising: It is an important promotional tool which reaches

mass and is economical too.

• We will be giving advertisement on T.V. having a celebrity with an

encouraging personality.

• We will be giving adds in big posters across public places in

magazines and in newspaper.

• Personal Selling: The company has tie ups with major institutions.
The representative will distribute the free sample to the customers
in different areas.

• Sales Promotion: The Company is using product combination as a

means of sales promotion. On purchase of minimum 2 glasses of soft
drink, the buyer/consumer will get a 1 glass soft drink for FREE.

 Campaign objective: To gain market share of 17% in the first 2

years and To aware 80% of the target market in first 2 years.