NOMBRE DEL ALUMNO: Elizabeth Ramírez Hernández

NOMBRE DE LA MATERIA: Ingles Técnico para el Comercio

Exterior IV

NOMBRE DEL PROFESOR: Mtra. Ivet Duarte Valerio

PLANTEL: Aviación Sabatino

 INGLÉS TÉCNICO PARA EL COMERCIO EXTERIOR 4
Mtra. Ivet Duarte Valerio
EJERCICIOS PARTE 2

Complete the next paragraphs with the correct words.

There is an extra word. Be careful!

PRICING is the process whereby a

business sets the price at which it will sell its 1. Pricing
products and services, and may be part of the 2. Variable costs
business's marketing plan. 3. Utility margin
So, it’s very important to understand what is 4. Cost
PRICE : the monetary amount that the 5. INCOTERMS
consumer is willing to pay in order to obtain a 6. International price
service or a product. 7. Costing
8. Price
Some people confuse this term with COST, but, 9. Fixed costs
the second one is defined as a monetary valuation 10. Total cost
of efforts, material, resources, time and utilities 11. National price
consumed, risks incurred, and opportunity forgone
in the production of a good or service. The
main difference is that price includes FIXED COST, VARIABLE COST and
theearnings that the company gets for the sale.
These elements formed the TOTAL COSTS formula, which is used tosell
products in the same country where the merchandise is manufactured.
Also, we have the INTERNATIONAL PRICE formula, formed by UTILITY
MARGIN, INCOTERMS and NATIONAL PRICE .This is used for the selling of
goods to foreign countries.

Answer the following questions.

1. What does INCOTERMS stand for?

They are used to determine at what point in the purchase the risk on the goods
passes and the responsibilities of the buyer and seller.

2. Who stablished the INCOTERMS?

were created by the International Chamber of Commerce.

3. When were they published for the first time?

in 1936
4. INCOTERMS are upgraded every
Incoterms are updated every 10 years
 5. INCOTERMS explain:
They explain a set of eleven commercial terms commonly used by means of three
letters that reflect the practice between companies in international purchase
contracts

Write the correct answer in the following questions.

1. It can be used to know the characteristics, behaviors and opinions of a group

of people: survey.

2. Data such as age, race, ethnicity, religion, gender, civil status, education and
income are known as: Demographic information.

3. Yes/ No; True/False an Agree/Disagree are called: Question of a survey

dichotomous.

4. The statements used to ask the most or the less important features of a
product are known as: Survey rank.

4. Nominal questions are good for limited categories.

5. Linkert scale helps us to measure the different levels of satisfaction

and the intensity of reaction.

6. “What do you think about this product?” is an example of an:

Open questions.

7. What are the steps when creating a Survey? Mention almost three
Design the questionnaire
Collect the information
Analyze the data