MODULE 1

MEDIA ENVIRONMENTS: Millennials and the Rise of the Information Society

Learning Outcomes:
At the end of this lesson, the learner should be able to:
a. Understand who the millennials are and who they are perceived;
b. Distinguish the difference between millennials from other generations;
c. Know how millennials control social media;
d. Be aware of the effects of the internet to us humans;
e. Know how technology affecting us humans and the world; and
f. Be informed on how technology has change over time.

Definition of Terms (insert here technical terms)

 Not in the labor force - neither employed nor unemployed
 Generation Y – Millennials
 Millennials - a person reaching young adulthood in the early 21st century.

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 MILLENNIALS AND THE RISE OF THE INFORMATION SOCIETY

I. Who are the millennials?

A. What are the age bracket of the generation?
It is a common misconception that the millennials are simply the latter part
of the generation. Most people believe that even if you are born in the latter
years of the 90’s (up until year 2000), you’re technically a millennial. As of
2018 that you can only use the label millennial to those who were born
between the years 1981 and 1996. In today’s time 2020 they are the ones
who age 24 to 39.

 The Silent Generation: Born 1928-1945 (73-90 years old)

 Baby Boomers: Born 1946-1964 (54-72 years old)
 Generation X: Born 1965-1980 (38-53 years old)
 Millennials/Generation Y: Born 1981-1996 (22-39 years old)
today’s time 2020.
 Post-Millennials: Born 1997-Present (0-21 years old)

B. The Millennial Personality: Other generations on Millennials

Personalities – every generation has them. These young adults, which
are the millennials, making their way into a new stage in life which is
adulthood at a start of a new millennium have begun to change. They shape
and construct their confidence, self-expressiveness, liberation, and their
minds that are very much open to change. Compared to other adults or the
other generations, their ethical perspective and racial perspective are more
diverse. Millennials have become less religious or spiritual. Study says that
they are less likely to serve in the military While 47% of silent-generation men
in 1965 were veterans, just 4% of millennial men claimed that status.
However, they are towards the path of becoming the most education
generation.

On the road to become the most educated generation, 39.6% were

enrolled in university or college as of 2008, according to research. Millennials
are known for being, as the older generation says, self-centered. According to
Jos Ortega, CEO of Havas Media Ortega, the foundation of millennial
decision-making is “I want to do things on my own terms”. Millennials have a
perspective in life where in whatever decision they make, it must be their very

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 own. Despite failure, based on the decision it’s alright, it’s my decision, they
will abundantly accept the consequences and go on with their lives.

C. The difference of Millennials from other generation

1. Millennials are more educated
Thanks to the woman suffrage movement, the females gained their
rights which included education. The number of women who have finished
their education increased. During the Silent Generation, only 9% finished or
graduated college; four years at least. If we were to compare the silent
generation and Generation Y(Millennials), the women who completed their
education increased by 36% at the same age.

For the male population, just like the female, have increased the rates
of young men who graduated university or college. Three in ten men in the
millennial generation, which is 29%, have completed their education with the
least attainment of a bachelor’s degree.

Table 1.0 Educational Attainment Chart of the Silent Generation to Millennials

2. The number of the female population who has completed education

increased.

The female population has made bigger improvement over time when it
comes to education. Amongst the millennial generation from ages twenty-one (21) to

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thirty-six (36), women who at least finished a bachelor’s degree are 7% more than
men. During the silent generation, with the same age bracket, women were six point
behind men who have finished college education with four years the least attainment.

As for Generation X, they were the first generation whose women outnumbered men
when it comes to college educational attainment with 3% advantage among the
millennial women.

3. The number of working women increased.

In the year 1965, the female population of the silent generation when they
were young with 40% employed and 58% women who were not in the labor force.
With the Millennials, 71% of the female are employed and 26% are not in the labor
force.

Table 2.0 Chart for labor workers of different generations

4. Millennials are three times less likely to get married.

In the year 1965, an average of woman is most likely to get married at
twenty-one (21) and a man at twenty-three (23). With the millennials, as of the
year 2017, the age slides to twenty-seven (27) for the females and twenty-nine
(29) for males. When asked why they haven’t gotten married yet, their reasons
vary from not being financially prepared (29%), they have not found their special
someone with the qualities of their standards (26%), and 26% said that they are
not ready to settle down at such a young age.

5. Millennials are more racial and ethnically diverse.

As of the year 2017, the non-Hispanic whites are 56% of the American
population compared to the Silent Generation which has 86% of non-Hispanic
whites. The Asian race has increased; however, the black remains almost the
same.

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6. Millennials men are less likely to become a veteran.
Despite the age where millennials are born in the conflict between Iraq and
Afghanistan wherein the United State military are engaged, they are less likely to
serve in the military than the older generation. Only 4% of the millennials are
serving the military compared to the 47% of the men of the Silent Generation who
came in the age of the Korean War and its aftermath.

7. Most of the millennials in today’s time live in the metropolitan area.

Nine (9) out of then (10) millennials are residing in the metro areas with a
percentage of 88%. Compared to the older generation, the silent generation only
had two-thirds which is 67%, lived in the metropolitan area. With a similar rate,
68% of the baby boomers were staying in the metropolitan area while the
Generation X have a closer percentage compared to the millennials with 84%.

D. The image of millennials

It is not a secret that the older generations do not hide their distaste with its
millennial generation. They have called the millennials killers of the industry,
judging them with their outlooks when it comes to marriage, career path, and
simply their perspective in life. Although people often see just the other side of
spectrum, millennials have created movement that changed a lot. An example
would be the Arab Spring and Occupy Wall Street.

Good things or bad things, however you want to see the generation of the
millennials, they are still future leaders of the country, in business, and society in
general.

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 REFERENCES

Book

Revano, T. F. (2019). Living in the Information Technology. MINDSHAPERS CO., INC.

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Module 1 Activity

Learning Activities (Application)

A. Make a statistical report about the educational attainment of your family base
on the given data below.

MALE FEMALE
GENERATION
Elem. HS College Elem. HS College
Millennial
(1981-1996)
Generation X
(1965-1980)
Boomer
Generation
(1946-1964)
Silent
Generation
(1928-1945)

B. Make a statistical report about the labor force status of your family base on
the given data below.

Not in the Labor

Employed Unemployed
GENERATION Force
MALE FEMALE MALE FEMALE MALE FEMALE
Millennial
(1981-1996)
Generation X
(1965-1980)
Boomer
Generation
(1946-1964)
Silent
Generation
(1928-1945)

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Assessment

Note: Answers will be graded based on the rubrics. (See the attached rubric at the
end of the module).

Discussion Questions.

1. Describe briefly the difference between the millennials from the other
generations.
2. Compared to men why do women have the least educational attainment from
Silent Generation up to Boomer Generation?