Professional Documents
Culture Documents
Again during the Renaissance years, graphic art in the form of printing played a
major role in the spread of classical learning in Europe. Within these manuscripts,
book designers focused heavily on typeface.
The invention and popularity of film and television changed graphic art through
the additional aspect of motion as advertising agencies attempted to use kinetics to
their advantage.
The next major change in graphic arts came when the personal computer was
invented in the twentieth century. Powerful computer software enables artists to
manipulate images in a much faster and simpler way than the skills of board artists
prior to the 1990s. With quick calculations, computers easily recolor, scale, rotate,
and rearrange images if the programs are known
The scientific investigations into legibility has influenced such things as the design
of street signs. New York City is in the process of changing out all of its street
signs bearing all capital letters for replacement with signs bearing only upper and
lower case letters. They estimate that the increased legibility will facilitate way-
finding and reduce crashes and injuries significantly