Target Market Actual Target Market Target Customer

Children 33000 Children 42000 1-5 yr old 9300

Adult 17000 Adult 28000 6-10 yr old 10700
11-15 yr old 4800
16-20 yr old 5200
21-25 yr old 3500
Chart Title 26-30 yr old 3300
31-35 yr old 5700
36 -40 yr old 7500

Children
40% Adult

60%

Target Market

34%

66%

1-
Children Adult 21
 Actual Target Customer
1-5 yr old 10700
6-10 yr old 11300
11-15 yr old 6800
16-20 yr old 5500
21-25 yr old 3800
26-30 yr old 10900 Actual Target Customer
31-35 yr old 11000 36 -40 yr old 1-5 yr old
36 -40 yr old 10000 14% 15%
Total 70000

31-35 yr old
16% 6-10 yr old
16%

26-30 yr old 11-15 yr old

16% 10%
21-25 yr old 16-20 yr old
5% 8%

Target Customer
36 -40 yr old 1-5 yr old
15% 19%

31-35 yr old
11%

26-30 yr old 6-10 yr old

7% 21%
21-25 yr old
7%
16-20 yr old 11-15 yr old
10% 10%

1-5 yr old 6-10 yr old 11-15 yr old 16-20 yr old

21-25 yr old 26-30 yr old 31-35 yr old 36 -40 yr old
ustomer
1-5 yr old
15%

6-10 yr old
16%

11-15 yr old
10%
6-20 yr old
8%
 Data 0.6
Quarters Sum of Target Market Sum of Actual Target Market
Q1 35% 10% 0.5
Q2 20% 19%
Q3 25% 30% 0.4
Q4 30% 51%
Total Result 110% 110%
0.3

0.2

0.1

0
Quarters Q1 Q2 Q3
 Data
Column C

Q1 Q2 Q3 Q4
Data 12
Sum of Target Market Sum of Actual Target Market
110% 110% 10

6 Data
Sum of Actua

0
Sum of Target Market
Data
Sum of Actual Target Market
Data
Sum of Target Customer Sum of Actual Target Customer
154% 159%
12

10

Data
6
Sum of Actual Target Cus-
tomer
4

0
Sum of Target Customer
 Data 0.8
Quarters Sum of Target Customer Sum of Actual Target Customer
0.7
Q1 45% 15%
Q2 33% 28% 0.6
Q3 35% 44%
Q4 41% 72% 0.5

Total Result 154% 159% 0.4

0.3

0.2

0.1

0
Quarters Q1 Q2
 Data
Column C

Q1 Q2 Q3 Q4
Quarters Target Market Actual Target Market Quarters
Q1 35% 10% Q1
Q2 20% 19% Q2
Q3 25% 30% Q3
Q4 30% 51% Q4
Target Customer Actual Target Customer
45% 15%
33% 28%
35% 44%
41% 72%