Mystery Shopping Sample & Tasks

• 8x respondents, all in KL, not signed up / users of brand(s) they have been allocated
• Respondents to be recruited to complete a number of tasks as mystery shoppers for specific brands
• Expectaion that they will report back on >10 ‘journeys’ each, based on brief and template provided

Respondent Brands Activation Startpoints Offline stores Respondent Brands Activation Startpoints Offline stores
1. Pregnant • Dupro • HCP visit • Supermarket 3a. GUM 1+ • Dugro 1-3 • Sign up to club • Supermarket
woman • Dutch Baby • Sign up to club • Baby Stores mother 1 (Ng • S-26 3 regular • Follow on social media • Minimarket
(Nur Alifah • Lactogen • Follow on social media • CMH Leh Khoon) • Request sample • Provision Store
Khalil) • Request sample • Get first-time purchase promo
• Get first time purchase promo • Try to get first time purchase
3b. GUM 1+ • Dugro 1-3
• Try to get first time purchase promo more than once
mother 2 (Nur • Lactogrow 3
promo more than once • Join at least one online
Amira Hanis • Lactogrow Aktif
• Join at least 1 promotion promotion
Binti Ammar)
• Buy brand(s) online (after >2 wks) • Visit baby expo
• Visit store & engage with in-store • Take part in contests
activities • Buy brand(s) online (after >2
• Other as appropriate 3c. GUM 1+ • Dutch Lady 1-2- wks)
mother 3 3 • Visit store & engage with in-
2a. IFFO mother • Dupro • HCP visit • Supermarket /
(Nurfarahnaz • Lactogrow 3 store activities / promoters
1 (Nur Alya • S-26 1-2 • Sign up to club • Minimarket
Ismail) • Lactogrow Aktif • Other as appropriate
Binti Jamaludin) regular • Follow on social media • Baby Stores
• Request sample • S-26 3 regular
2b. IFFO mother • Dupro • CMH
• Visit baby expo 4. GUM 3+ • Dugro 4-6
2 (Liew Ting Zhi) • Lactogen 1-2
• Buy brand(s) online (after >2 wks) mother 1 • Dutch Lady 4-5-
• Visit store & engage with in-store (Nursyaznie 6
2c. IFFO mother • Dutch Baby activities Binti • Lactogrow
3 (Raja Puteri • Lactogen 1-2 • Other as appropriate Muhamad • Lactogrow Aktif
Batrisyia) • S-26 1-2 Azmi)
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