KEY ASSOCIATIONS key activities Value proposal Customer Market segment

Material suppliers 1. Bread making relations

Demographics:
(Raw material as ingredients 2. Elaboration of breads in Socioeconomic level: Middle -
1. Breads are made: For large
(Wheat, flour, sugar, etc.) assistance to parties. 1. Direct treatment to the Upper class
or small events
3. Customer service to your branch Age: 18 - 60 years
2. Cozy atmosphere
conformity service and product 2. Social networks Gender: Men and Women
3. The best raw materials are
(bread) that is being offered. 3. By telephone Occupation: Any type of
always used, adding to this the
excellence in the elaboration. profession.
4. Breads with an artisan
manufacturing process Geographical:
National: Mexican
City: Cancun, Quintana Roo
Mexico
key resources Channels Regional:
cancun
1. Physical: modern machinery, International: Canada (Toronto)
1. Direct sales (by branch)
materials, supplies.
2. Social networks
2. Intellectual: certifications and Expected benefits: quality and
3. Sale by menu
permits. service in customer service.
4. Delivery service: it will be
3. Financial: loans and
provided for large services for
investment of partners.
events.
4. Human: The company has 15
workers in each branch.

Cost structure Income Source

Fixed costs:
CVariable costs: 1. Direct sale (Bread, coffee,
ice cream, cakes, etc.)
1. Employee salaries
1. Gasoline
2. Services (Water. Electricity, Gas)
2. Workmanship
3. Rent
3. Special machines
4. Assortment of merchandise