key Partners Key Activities Value Proposition Customer Relationships Customer Segments

1. Strategic aiances between 1. Manage online orders and

non-competitor: piece of distribution of the product.
cake and CIMB.
2. Marketing and promotion of the
product.
2. Partner with google play.  Discount

3. Buyer and supplier 3. Product and packaging design

relationship: to acquire  Use box to wrap the
goods.
resources.
 Sugar from Gula
Prai Sdn Bhd.
 Flour from
Prestasi Flour
mill sdn mhd Key Resources Channels
 Barry Callebaut
sdn bhd. 1. Physical
 Farooqi vanilla
bean. 2. Financial

3. Human Resources

4. Intellectual property

Cost Structure Revenue Streams

1. Key cost : Startup Cost 1. Mobile apps : Free

2. Most costly resources: Capital 2. Cake ( minimum RM70 per cake )

3. Most costly activities: Delivery 3. RM63k per month