Business Model CANVAS

“CAFÉ LA CABAÑA”
Customer
Key Partners Key Activities Value Propositions Customer segments
Relationships
1. Preparation of 1. Personal and
deserts and drink. exclusive
2. Distribution of the assistance.
product in coffee 2. Virtual amenities
shops and trough social
franchises networks
3. Advertising, 1. Organic product (Facebook,
promotion and certified. Instagram, and Tik
1. Providers positioning of the 2. Desing of the Tok). 1. People with a taste
2. Franchises brand. biodegradable for coffee from 20
3. Distrubutors product packaging. to 45 years old.
Key resources 3. Novel and quality
Channels
1. Raw material for product. 1. Direct channel
the preparation of
trough the coffee
beverage products.
shops.
2. Coffee beans.
2. Medium distribution
3. Specialized
channels trough
personnel.
wholesalers.
4. Investment.
Cost structure Revenue streams

1. Raw material. 1. Sale of drinks.

2. Advertising and marketing. 2. Sale of deserts.
3. Kitchen machines and utensils. 3. Sale of coffee beans.

C0102010 ELA Entrepreneurship

▪ Blanco Méndez Julio
▪ Rodríguez Álvarez Cristofer
▪ Zapata Hernández Alejandro