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Lean Business Canvas Model: Café on the Move

Unique Value Customer Relationship: Customer Segments:


Key Partners: Key Activities: Preposition: 1. Trained Staff
2. Special Events Targeted demographics
1. Imtiaz Super Market (raw material 1. Procurement and sourcing 1. First mover advantage 3. Customer feedback
supplier) 2. Job opportunities 2. Unprecedented 4. Discounts offers 1. Age Segment: Gen X & Y
2. FoodPanda (online ordering and 3. Food packaging business model 5. Home/office delivery 2. Gender: All
delivery company) 4. Marketing and awareness 3. Minimum capital 3. Occupation: Working
3. Careem Now (online ordering and investment Channels: Class
delivery company) 4. Secure liquidity of 4. Income level: >30,000
4. Bawany Media (social media partner) assets 1. Word of mouth 5. Education level: None
5. Pakistan State Oil (fuel supplier) 2.Mobile SMS Marketing
6. Axis Ventures (print media partner) 3.Facebook
4.Newspaper
5.Pamphlet

Cost Structure:

1. Raw Material
2. Utility Bills
Revenue Stream:
3. Rent Expense 1. Product Sales
4. Salaries Expense 2. Franchising
5. Transportation Cost
6. Marketing Cost

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