MEDIA AND INFORMATION LITERACY

QUARTER 2, MODULE 3
“MEDIA AND INFORMATION LITERATE INDIVIDUAL”

OBJECTIVES
After going through this module, you are expected to:
a. Determine the impacts that media create to an individual and society;
b. Know the importance of recognizing the implications of being a media literate individual; and
c. Identify the benefits of social networking in daily lives.

Media and other information providers play a central role in information and communication processes.
Nowadays, media become the common outlet of self-expression and creativity. Its huge influence spreads
speedily across the globe. The connection between technological advances and people’s connectivity created
a huge impact on the lives of today’s generation.

DEFINITION OF TERMS
Information Literacy
Refers to the abilities to recognize when information is needed and to locate, evaluate, effectively use, and
communicate information in its various formats.

Political participation
Derives from the freedom to speak out, assemble and associate, the ability to take part in the conduct of
public affairs. The opportunity to register as a candidate, to campaign, to be elected, and to hold office at all
levels of government.

Social Cohesion
The set of characteristics that keep a group able to function as a unit.
Unit cohesion
Stems from a military concept of bond soldiers

MEDIA LITERACY AND ITS IMPACT

“Media and Information Literacy recognizes the primary role of media in everyday lives. It lies at the core of
freedom of expression and information- since it empowers citizens to understand the functions of media and
other information providers to critically evaluate their content, and to make informed decisions as users and
producers of information and media content.” (UNESCO).

With the flooding information that technology offers, weighing the validity, accuracy, and reliability become a
burden to an individual who doesn’t know how to use it. Who are media literate individuals? From the
framework of Aufderheide (1992 as cited in Koltay, 2011): A media literate person can decode, evaluate,
analyze and produce both print and electronic media. Emphases in media literacy training range widely,
including informed citizenship, aesthetic appreciation and expression, social advocacy, self-esteem, and
consumer competence. In other words, media literate individual cannot only use media platforms but, able to
analyze and evaluate information that was taken from it.

Being able to evaluate media information leads an individual to explore the use of technologies in various
fields such as businesses, commerce, and communications. The use of technologies in promoting these
economic aspects creates an impact on media users and most especially to society.

The components of Media and Information Literate to an Individual are the following:
PERSONAL/EDUCATIONAL
- Doing research have become very convenient
- Communication has been made easier
IMPROVE QUALITY OF LIFE - Information has become widely accessible GPS (GLOBAL
POSITIONING SYSYTEM)- space-based satellite navigation
system that provides location and time information in all-
weather condition.
GREATER POLITICAL PARTICIPATION - Media serve the people by informing public about subject
they need or they want

BETTER ECONOMIC OPPORTUNITIES
IMPROVEMENT LEARNING
ENVIROMENT
MORE COHESIVE SOCIAL UNIT
- Informing the public of the political affairs in the country
Encourage the public to take more active role in the
government
- Influx of media offerings has led to the creation of more
jobs in the media.
- New jobs like social media managers or multimedia
specialists have been created
- Source of information
- Made learning a choice
- Social Learning Environment
- Equips learners with the tools necessary to collaborate and
participate with teachers and peers both inside the
classroom and beyond the walls of the school.
- Social technologies are changing the way we collaborate
and communicate with each other.