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TLE
Technology and Livelihood
Education
Agriculture Module 6

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 EPP/TLE
Technology and Livelihood Education
Agriculture

Module 6:

A. Markets Fruit and

Seedlings
B. Plan/ Lay out for
plantation expansion and
seedling production.

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For the learner:
Welcome to the TLE 6 Alternative Delivery Mode Module on Agriculture!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:

What I Need to This will give you an idea of the skills or

Know competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity
or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning

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 competency.

Additional Activities In this portion, another activity will be given to

you to enrich your knowledge or skill of the
lesson learned.

Answer Key This contains answers to all activities in the

module.
At the end of this module you will also find:

References This is a list of all sources used in developing

this module.
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 Marketing Fruits and Seedlings

Content Standard
Demonstrates an understanding of specific practices in planting trees and fruit
trees.

Performance Standard
Applies knowledge and skills in planting trees and fruit trees.

Learning Competencies:
1.1 Markets fruits and seedlings. (TLEAG-Of-7)
1.1.1 Applies scientific knowledge and skills in identifying fruits and seedling
ready for sale.
1.1.2 Plans marketing strategy to be used in selling
1.1.3 Uses online marketing of orchard trees/seedlings
1.1.4 Prepares flyers or brochures
This module is designed and written for you. It is here to help you enhance
your knowledge and skills in marketing of fruits and seedlings. The scope of this
module helps you to broaden your abilities in many different learning situations.
The lessons are designed to follow the standard sequence of the course. Aside
from this, it can greatly help you a lot in your next journey especially when you
grow up and you will have your own families.

DIRECTIONS: Read each question carefully and write True if the statement is
correct and False if the statement is not correct.

__________1. Fruits are ready for harvest at the right degree of maturity.
__________2. Kalamansi is the best to harvest during the months of July to
October.
__________3. August to November is the best time of the year to harvest
guyabano and lanzones.

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_________4. A record of cash value received both fom cash sales and cash
payments for a certain period is called cash record.
_________5. Production record reflects the list of the different crops grown in the
farm during a particular year.
_________6. The use of flyer for marketing fruits and seedlings is convenient and
cheap to produce.
_________7. Web marketing involves both advertising and marketing efforts
through e-mail messages to current and prospective customers as well.
_________8. Online marketing is the process of selling products to the market
place.
_________9. Email marketing includes e-commerce promotional or informative
websites and online advertising on search engines.
_________10. Social media marketing involves both advertising and marketing
efforts via social network sites.

Marketing is one of the most important factors in determining the

success of any fruit and vegetable farming enterprise. As technology, improved
and consumer incomes increased, it became possible to provide fresh produced
fruits and vegetables year-round

Marketing Fruits and

Seedlings
Marketing is one of the most important factors in determining the
success of any fruit and vegetable farming enterprise. As technology, improved
and consumer incomes increased, it became possible to provide fresh produced
fruits and vegetables year-round
Proper selection of fruits and seedlings for sale.
1. Ripeness-state of being ripe, matureness

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2. Physiological maturity-stage of development when a plant continue to develop
even detached from plant.
3. Organoleptic quality-the flavor, smell and taste attributes of a product.

What are the three types of marketing activities?

The three types of marketing activities are:
1. Relationship marketing /Market selling
"Relationship marketing- is a strategy designed to foster customer loyalty,
interaction and long-term engagement. It is designed to develop strong
connections with customers by providing them with information directly suited to
their needs and interests and by promoting open communication.
2. Online marketing
Online marketing- is the practice of leveraging web-based channels to
spread a message about a company's brand, products, or services to its potential
customers. The methods and techniques used

for online marketing include email, social media, display advertising, search
engine optimization, Google AdWords and more.

3. Traditional marketing /Flyers or Brochures

Traditional marketing refers to any type of marketing that isn't
online. This means print, broadcast, direct mail, phone, and outdoor advertising
like billboards. From newspapers to radio, this method of marketing helps reach
targeted audiences.
Flyers or brochures are both form of advertisements using print on paper
intended for distribution to a large audience. Flyers are also called leaflets, are
used by individuals or organizations like business industries and are distributed or
handed out on the street or in public places or through the mail. Flyers are cheap
to produce and convenient for marketing your fruits and seedlings. Another type of
advertisement in this category is the used of brochure. A brochure is a form of
advertising or marketing booklet that contains information about the products or
services .It is a paper document folded into a template or pamphlet and are
distributed through display in rocks or handed out personally to target audience.

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Marketing strategy

An effective marketing strategy combines the 4 Ps of the marketing mix.

It is designed to meet the company’s marketing objectives by providing its
customers with value. The 4 Ps of the marketing mix are related, and combine to

Establish the product’s position within its target markets.

The four Ps of marketing: product, price, place and promotion

Product: The goods and/or services offered by a company to its customers.

Price: The amount of money paid by customers to purchase the product.

Place (or distribution): The activities that make the product available to
consumers.

Promotion: The activities that communicate the product’s features and benefits
and persuade customers to purchase the product.

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Marketing tools

Each of the four Ps has its own tools to contribute to the marketing:

 Product: variety, quality, design, features,

brand name, packaging, services
 Price: list price, discounts, allowance, payment
period, credit terms
 Place: channels, coverage, assortments,
locations, inventory, transportation, logistics
 Promotion: advertising, personal selling, sales
promotion, public relations

A. Direction: Identify the different types of marketing presented below. Write R if

Relationship marketing, T if traditional marketing and O if online marketing. Write
your answer on the space provided for.
_____1. Products posted on Facebook.
_____2. Convinced your friend to by your product.
_____3. Sending product to your friend thru messenger.
_____4. Place your product on billboard to advertise

B. Directions: Identify the marketing tool used to describe the product. Write
Product, Price, Place or Promotion on the space provided for.

_____1. 10 % discount

_____2. Sales and marketing teams have all the necessary knowledge and
materials to attract new customers.

_____3. The amount of money paid by the customers.

_____4. Displayed items on the mall.

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 Marketing is the process of buying and selling products and is
essential in the profitability of farm products like fruits and seedlings.
There are various marketing strategies that are useful in promoting products
depending on your purpose and target population. The marketing strategies that
you can do to sell your fruits and seedlings products are market
Selling, online selling, and traditional marketing /flyers or brochures.
The use of online marketing of orchard trees/ seedlings is the fastest way to
market product now days

Directions:
Choose one presentable announcements that you are selling fruits and seedlings.
Create a sample flyer or brochure. Use Long size bond paper for your output and
submit it to your teacher.
Performance Scoring Rubrics in Marketing

Rating Categories 4 6 8 10 Comments

1. Was the announcement clear and concise?

2. Was the product clearly presented?

3. Was your strategy effective?

ASSESSMENT

Read each question carefully and choose the letter of the correct answer.

1. Which marketing strategy will promote and sell fruits and seedlings through
internet?

a. Selling through phone

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 b. Direct selling
c. Online marketing
d. contact selling

2. _____ is the process of buying and selling products like fruits and seedlings.

a. promoting
b. advertising
c. marketing
d. selling

3. What is 4P’s in marketing?

a. Plan, Place, Promotion, Product
b. Product, Price, Place, Promotion
c. Promotion, Product, Plan, Pricing
d. Project, Plan, Promotion, Product
4. The activities that communicate the product’s features and benefits and
persuade customers to purchase the product.
a. Price
b. Place
c. Products
d. Promotion
5. Each of the four Ps has its own tools to contribute to the marketing. What tool
used in channeling or transporting the products?

a. Price
b. Place
c. Product
d. Promotion
6.________ is a form of advertising or marketing booklet that contains information
about the products or services.
a. Online selling
b. Brochure
c. Direct selling
d. Relationship marketing

7. What methods and techniques used for online marketing?

a. email
b. internet
c. social media
d. all of the above

8. How will you promote your product?

a. Online selling
b. advertising
c. using flyers or brochures
d. all of the above

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B. Plan/ Lay out for
plantation expansion and
seedling production.

Trees contribute to the environment by providing oxygen, improving air

quality, conserving water, preserving soil, and supporting wildlife. During the
process of photosynthesis, trees take in carbon dioxide and produce oxygen.
They also filter air by removing dust and absorbing other pollutants like carbon
monoxide, sulfur dioxide and nitrogen dioxide. After trees intercept unhealthy
particles, rain washes them to the ground.

Content Standard

Demonstrates an understanding of specific practices in planting trees and fruit

trees.

Performance Standard
Applies knowledge and skills in planting trees and fruit trees.

LEARNING COMPETENCIES

Develops plan for expansion of planting trees and seedling production. (TLE 6
AG-0g-8)

 Explain how to plan and lay out for plantation expansion.

 Describe how fruit trees and trees should be planted.
 examine the different ways of planting and taking care of plants and fruit
trees; and
 Develop new design or layout for plantation expansion.

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.

DIRECTIONS: Arrange the jumbled letters to form a word. Write the correct
word on the space provided for.

EETRS DSELNGIES TURFIS

TIGNKEARM TERAGYST LESSA
ONPLTIANAT DARCHOR
__________1. A woody perennial plant, typically having a single stem or trunk
growing to a considerable height and bearing lateral branches at some distance
from the ground
__________2. Promoting and selling products or services, including market
research and advertising.
__________3. A plan of action designed to achieve
A major or overall aim
__________4. A piece of land planted with fruit trees.
__________5. A large farm which trees or fruit trees have been planted.
__________6. Exchange of commodity for money; selling something.
__________7. A young plant
__________8. The sweet and fleshy product of a tree.

The layout of the orchard is very important, the arrangement of fruit trees
/trees in the plot is carefully done to put the plants at suitable distance and it also
allow for easy cultivation, intercropping and harvesting. There is no absolute
minimum for how many fruit trees constitute an orchard, but five is generally
accepted lower limit. There are three methods of planting: direct seeding, actual
planting, and dibbling, is a form of hill planting.

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EXAMPLE.
Plant design/ Layout of
an orchard

Supporters

Media & Press

General Methods of Arranging Trees in the Orchard

There are five general methods of arranging trees in the orchard
or plantation depending on terrain, soil condition, moisture, and other
conditions. Tree spacing should be determined by the specific type of
tree planted. Remember to have sufficient space at the end of the rows
of trees to allow equipment being used in the orchard to pass through.
1. Square method – this is the most basic and common
arrangement of orchard trees. A tree stands in each corner of the
square or rectangle, essentially forming very regularly spaced
rows. The rectangle is a variation on the square that allows more
space between the trees in one direction. This layou t offers easy
access for cultivation.
2. Quincunx method – this consists of four trees at the corners of
a square with one tree in the middle. The tree at the center is a
temporary tree, or filler. A temporary tree or filler is planted in an
orchard only to cultivate for the first several years.
3. Rectangular method – in this method, the trees are planted
from a distance, from north to south, from east to west. In this
method, the trees enjoy more sunlight. It is also called alternate
system.
4. Hexagonal method – in this method, six trees are planted to
form a hexagon with the seventh tree planted in the middle. This
method allows 15% more planting than the square method.
5. Contour method – this technique gives growers the opportunity
to use areas that are vulnerable to erosion like hillsides. Trees planted
in parallel rows that contour around a landscape help control erosion
and retain moisture. Terraces are also a form of contour planting

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How to Plant a Tree

1. Select the right tree for your location.

Use a tree that will grow well in your area.

2. . Dig a hole large enough to spread out the roots and place the tree in the
hole, work loose soil around the roots

This keeps the roots from settling too deep while still allowing them to
penetrate the surrounding soil.

3. Prune the tree sparingly and only if necessary.

Remove only dead, broken, and diseased branches and roots that are
crushed and girdling or growing around the main stem.

4. Set the tree in the hole with the root collar (just above the roots) flush or
slightly above natural grade.

Planting too deep is a leading cause of mortality in newly planted trees. Do

not pick up the tree by the trunk. Always handle by the container or root ball.

5. Remove all foreign materials from the root ball.

This includes wires, twine, cords, containers, and non-biodegradable bags. If

planting a tree with roots wrapped in burlap, remove as much of the burlap
as possible. This allows water to seep in and the roots to grow out.

6. Gently fill the hole with the same soil that came out of the hole.

Do not add soil amendments. Settle the soil with water. Packing the soil
damages and breaks fine roots.

7. Water the tree for at least the first two years, but don’t over water.

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 A newly planted tree requires six to eight gallons of water for every diameter
inch of trunk — per week. A thorough soaking is much better than light,
frequent watering.

8. Protect the tree from animals and humans.

Staking to the ground a wire-mesh cage at least three feet in diameter and

four feet tall can keep deer and livestock from eating your

Also can safeguard your tree from weed whackers, which can easily kill
your tree.

9. Do not fertilize the tree during the first growing season.

Too much nitrogen will burn tender roots, slowing growth and delaying
establishment

Seedlings Production Guide

1. Prepare a suitable potting soil.

2. Fill the cells in the trays with good quality

potting soil.

3. Sow one or two seeds per cell at 1/4 inch (7 mm)

deep and cover with the potting soil.

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4. After seedling emergence (approximately seven

to twelve days from sowing) thin to a single

seedling per cell.

5. Prick the plants in an individual container.

Direction: Read the questions very carefully and encircle the letter of the
correct answer.

1. Which of the following is a benefit that people get from planting trees
and fruit bearing trees?
a. It causes good health
b. It can be a source of income
c. It can be an additional source of food.
d. All of above

2. In planting four trees at the corners of a square with one tree in

the middle. The tree at the center is a temporary tree. What
method of arranging the planted?
a. Square method
b. Quincunx method
c. Rectangular method
d. Contour method

3. These orchards focus primarily on growing trees that produce seeds sold
for commercial distribution or resale purposes.
a. Seed orchard
b. Fruit orchard
c. Nut orchard
d. Plant orchard

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4. We can grow fruit trees by planting there
a. Seeds
b. Leaves
c. Fruits
d. Roots

5. Which type of soil is best for growing?

a. Rocky soil
b. Clayey soil
c. Sandy loam
d. Loamy soil

6. The method of planting trees is ideal for sloping areas.

a. Square
b. Triangle
c. Diagonal
d. Contour

7. Why is lay-out very important in orchard farming?

a. Easy cultivation,
b. For easy harvesting of fruits
c. For easy intercropping
d. All options are correct

8. Which factor is considered in selecting the location orchard farming?

a. Drainage
b. Fertility of the soil
c. Suitability of the soil
d. All of the above

 Trees will grow healthy and profitable if they are provided

with the best care.

 There are several methods in arranging trees in the orchard:

square method, quincunx method, rectangular method,
hexagonal method and contour method.

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A. DIRECTION: In a long size bond paper, draw your own plan / layout of
an orchard fitted to the kind of fruit trees/ trees. (To be collected on the
following day.)

B. DIRECTION: Sow any vegetable seeds in a seed box. After, the seeds are
fully grown prick it individually or place it in any small container or seedling
bags. Submit it to the teacher for checking.

C. DIRECTION: Make a dish garden. Use recycle materials and plants found
in your home.

SAMPLE DISH GARDEN

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 ANSWER KEY

A. MARKETING
B. PLANNING
WHAT I KNOW
WHAT I KNOW
1. TRUE
2. FALSE 1. TREES
3. TRUE
4. TRUE 2. MARKETING
5. TRUE 3. STRATEGY
6. TRUE 4. ORCHARD
7. TRUE
8. FALSE 5. PLANTATION
9. TRUE 6. SELLING
10. TRUE 7. SEEDLINGS
8. FRUITS
WHAT’S MORE
A.
WHAT’S MORE
1. O
2. R 1. A
3. O
4. T
2. B
3. A
B.
4. A
1. PRICE
2. PRICE
5. C
3. PRODUCT 6. D
4. PLACE 7. D
ASSESSMENT 8. D
1. C
2. C
3. B
4. D
5. B
6. B
7. D
8. D

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GLOSARRY
Sparingly is defined as something done in a frugal manner

Prick- to transplant, as young plants, preparatory to later planting.

Orchard –A plantation of trees grown for their products, as fruit, nuts, etc.
Sow-to scatter seeds over land for growth.

https://www.ama.org/the-definition-of-marketing-what-
is-marketing/

Home Economics and Livelihood Education by

Josephine C. Bernardino et al.

https://www.google.com/url?sa=i&url=https%3A%2F%2F
www.alamy.com%2Fstock-photo-grocery-store-flyer-
38621261.html&psig=AOvVaw0anYZcGDmxHgFCr5q9yxl
P&ust=1599266736078000&source=images&cd=vfe&ve
d=0CAIQjRxqFwoTCNDk7f-izusCFQAAAAAdAAAAABAZ

https://www.google.com/url?sa=i&url=https%3A%2F%2F
www.designcrowd.com%2Ft%2Ffruit-flyer-
design&psig=AOvVaw0anYZcGDmxHgFCr5q9yxlP&ust=
1599266736078000&source=images&cd=vfe&ved=0CAI
QjRxqFwoTCNDk7f-izusCFQAAAAAdAAAAABAe

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 TAGBILARAN CITY SCHOOLS DIVISION
DENISA T. MANTICA
Writer
TAGBILARAN CITY CENTRAL ELEMENTARY SCHOOL

LESLIE MARIE L. DISPO

Writer
TAGBILARAN CITY CENTRAL ELEMENTARY SCHOOL
(SPED CENTER)

TERESITA AGAD
Writer
TALOTO ELEMENTARY SCHOOL

MARISA CAPUNO
Writer
MANSASA ELEMENTARY SCHOOL

JOSEPH C. BARRETE
Education Program Supervisor, EPP/TLE

MARCELO K. PALISPIS, EdD

Assistant Schools Division Superintendent

JOSEPH IRWIN A. LAGURA, Ph. D.

Schools Division Superintendent

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