6

TLE-Agriculture
Quarter 1 – Module 5:
Marketing Fruits and Seedlings
TLE Agriculture – Grade 6
Alternative Delivery Mode
Quarter 1 – Module 5: Marketing Fruits and Seedlings
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

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these materials from their respective copyright owners. The publisher and authors
do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: April Marie G. Zerna
Editors: Rosemarie O. Elum, Reynald M. Manzano
Reviewers: Rosemarie O. Elum, Emily Joy B. Torres
Illustrator: Jefferd C. Alegado
Layout Artist: Rogelio R. Fabillar Jr.
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid
Adolf P. Aguilar Elmar L. Cabrera
Nilita R. Ragay, Ed.D
Antonio B. Baguio, Ed.D.

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph
 6

TLE-Agriculture
Quarter 1 – Module 5:
Marketing Fruits and Seedlings
Introductory Message
For the facilitator:

Welcome to the TLE 6-Agriculture Alternative Delivery Mode (ADM) Module on

Marketing Fruits and Seedlings!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

ii
For the learner:

Welcome to the TLE 6-Agriculture Alternative Delivery Mode (ADM) Module on

Marketing Fruits and Seedlings!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

What I Need to Know competencies you are expected to learn in the
module.

This part includes an activity that aims to

check what you already know about the
What I Know
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link
What’s In the current lesson with the previous one.

In this portion, the new lesson will be

What’s New introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity
or a situation.
This section provides a brief discussion of the
What is It lesson. This aims to help you discover and
understand new concepts and skills.

This comprises activities for independent

practice to solidify your understanding and
What’s More
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank
What I Have Learned sentence/paragraph to be filled in to process
what you learned from the lesson.
This section provides an activity which will
What I Can Do help you transfer your new knowledge or skill
into real life situations or concerns.
This is a task which aims to evaluate your
Assessment level of mastery in achieving the learning
competency.

iii
 In this portion, another activity will be given
Additional Activities to you to enrich your knowledge or skill of the
lesson learned.

Answer Key This contains answers to all activities in the

module.
At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

iv
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of TLE 6-Agriculture. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module comprises of one lesson, namely:

• Lesson 1 –Marketing Fruits and Seedlings

After going through this module, you are expected to:

1. Cite what and when to harvest fruits
2. Discuss the methods of selling fruits/seedlings
3. Compute cost and profit in selling fruits/seedlings
4. Make a flyer to market/sell fruits and seedlings
5. Observe proper timing when planting and harvesting fruits

1
 What I Know

Direction: Write True if the statement is correct and False if the statement is
wrong. Write your answer on your notebook.

______1. Fruits must be harvested at the accurate shape and size.

______2. Fruits must be harvested cautiously. Cuts can easily cause decay.
______3. Examples of fruits are squash, cabbage and watermelon.
______4. Cropping is the process of picking fruits when ready to be sold or eaten.
______5. The accurate time to harvest depends on the demand, market, and price.
______6. Mangoes are harvested when they mature. This is the stage when they are
firm and fresh.
______7. One who buys products and sells them to retailers is called middleman
______8. Selling products by piece is called retailing
______9. The end of harvest season of any fruit commands the highest value in the
market.
______10.Harvesting is the process of picking fruits in their season when they are
ready to be sold or eaten.

2
 Lesson
Marketing Fruits and
1 Seedlings

After many years, the fruit trees you have planted have grown and begun bearing
fruits. Now is the time to reap the energy, money, and love which you have invested.
Selling your harvested fruits will give you the profit of your investment. For you to
get the most profit out of it, one should know how and when to reap and sell these
produces.

What’s In

Find out how much you remember from the past module that you have answered.
Write your answer on your notebook.

1. What are the appropriate tools and equipment in plat propagation?

2. Give the uses of each tool.

Notes to the Teacher

Provide a work sheet with list of fruits and have them identify
whether the fruits are found in their locality.

3
 What’s New

https://www.alamy.com/stock-photo-vegetable-and-fruit-stand-at-the-mercado-de-la-cruz-in-the-colonial-24437512.html

Study the picture below and answer the following questions.

1. Name some fruits found in the picture.
2. When do we harvest these fruits?
3. How can we market these fruits?

What is It

Harvesting Your Products

Harvesting is the process of picking fruits in their season when they are ready to be
sold or eaten. It is done at different terms depending on the characteristics of each
product. Fruits are picked when they are mature enough.

When do we harvest our fruits? Here are some tips:

• Mangoes, bananas, and papayas must be harvested before they become ripe.
They should be green and mature.
• Pomelos and chicos must be harvested the right maturity and exact size.
• Native oranges or dalandans must be harvested while they are still green. They
will become ripe later.

4
Study the table below. The table below shows the best months to harvest and market
fruits.

Best months for Harvesting and Local Fruits

Marketing
January to March Caimito

http://www.marketma
nila.com/images/acai2.
JPG

January to February Chico Dalanghita

https://nuturemite.inf https://i.pinimg.com/12
o/wp- 00x/fe/b4/b9/feb4b9bc
content/uploads/201 689fa23faf70648865cbd
9/08/chico.png dd0.jpg

February to July Avocado

https://d2ebzu6go672f3.clou
dfront.net/media/content/im
ages/p7_Avocado_HH1806_g
i901359518.jpg

March to May Jackfruit

https://imagevars.gulfnews.c
om/2020/01/28/200128-
Jackfruit_16fe9678bb1_large
.jpg

March to July Duhat

https://images.summitmedia-
digital.com/yummyph/images
/2019/03/31/duhat.jpg

March to June Mango

https://images.summitmedia-
digital.com/yummyph/images
/2018/09/20/yellow-
mangoes.jpg

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 April to June Melon Watermelon

https://images.summitmedia- https://images.summitmedia-
digital.com/yummyph/image digital.com/yummyph/images/
s/2018/05/09/melon.jpg 2019/04/01/watermelon.jpg

Siniguelas

http://www.marketmanila.com/wp-
content/uploads/2007/04/asineg5.
JPG

May to July Pineapple Makopa

https://steemitimages.com/D https://i.pinimg.com/original
QmWx1L7zwUr3zUvWSPGC s/54/34/57/5434572bfdca3
BMY9RfPDwiKpobhzBFCGFP e605878fa459c37b1ab.jpg
K9nY/Screenshot_126.jpg

June to October Calamansi

https://goharvestphilippines.com/wp-
content/uploads/2020/03/Calamansi-
by-CLS-600x500-1.jpg

June to December Mangosteen

https://i5.walmartimages.ca/i
mages/Enlarge/092/286/600
0201092286.jpg

July to September Santol

https://image.shutterstock.com
/image-photo/santol-fruit-
isolated-on-white-600w-
663783823.jpg

August to October Durian

https://specialtyproduce.com/s
ppics/619.png

6
 August to November Guyabano

https://images.summitmedia-
digital.com/yummyph/images
/2019/04/01/guyabano.jpg

August to December Lanzones

https://www.nutrition-and-
you.com/image-
files/xlanzones.jpg.pagespee
d.ic.r8TYk7Bspm.jpg

August to October Rambutan

https://producemadesimple.ca/wp-
content/uploads/2015/06/rambut
an-square-600x600.jpg

September to December Atis

https://makeeatsimple.files.
wordpress.com/2012/03/ati
s1.jpg

October to December Tamarind Dalanghita

https://5.imimg.com/data5/ https://i.pinimg.com/1200x
AA/BS/MY- /fe/b4/b9/feb4b9bc689fa2
17779515/sweet-tamarind- 3faf70648865cbddd0.jpg
28imli-29-500x500.png

All throughout the year Papaya Banana

https://images.summitmedia- https://images.summitmedia-
digital.com/yummyph/images/ digital.com/yummyph/images/
2018/05/09/papaya.jpg 2018/11/16/banana.jpg

Pomelo

https://befreshcorp.net/wp-
content/uploads/2017/07/pro
duct-packshot-Pomelo.jpg

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Factors to Consider for the Right Time to Harvest

1. The value of the fruits on the market.

The start of harvest season of any fruit commands the highest value in the market.
It is because they are still new in the market and are not as ample as when they are
in the highest time of harvest.

2. The distance from the farm to the market.

The means of transportation covers a big costs in marketing the fruits. The farther
the farm from the market, the more expensive the transport rate will become.
Similarly, the rate of maturing and deterioration may be affected by the span of time
it takes for the fruits to reach the market.

3. The period of storage of harvested fruits before bringing them to the market.
The longer period of storage of collected fruits, the higher the possibility of the fruits
to deteriorate. Fruits that are overripe and close to rotting cannot be sold at a higher
price compared when they are new and at the exact point of maturity and ripeness.

Methods of Selling Fruits

1. Retailing
It is the process selling the harvested fruits from the farm directly to customers.

2. Use of a Middleman
Middlemen are also known as traders. They buy the fruits form the farm and resell
them to retailers or small stores in the market.

3. Selling in the Farm

Buyers go directly to the farm to buy. Prices in the farm are usually cheaper because
farmers do not need to transport their crops to the market.

4. Selling Through Contracts

Contracts are typically done by trading companies when there is a need for a big
volume of products.

5. Selling Through Cooperatives

Cooperatives are non-profitable organizations of workforces. They own and manage
the organization and support the products they are selling.

Computing Cost and Profit

After selling your products in the market, it is now the time to compute the cost of
planting, caring, harvesting, and marketing of products; and the amount earned from
selling and the profit earned.

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Follow the steps below to compute for expenses and profit:

1. List down all expenses used in preparation.

2. List down all operational expenses.
3. Total all expenses in steps 1 and 2.
4. Total the amount earned in selling your products.
5. Deduct the total expenses from the total amount earned in selling.
6. The balance or remaining amount is the profit earned.

Methods of Selling Seedlings

Nurseries usually sell seedlings in earthenware or plastic bags. Bigger seedlings are
planted in big metal containers like drums. Seedlings are gathered according to kind
and size. Prices of seedlings are mainly reliant on the size, health, and maturity of
the seedlings.

Nurseries sell seedlings through retail or wholesale basis. Customers come and
choose seedlings of their choice. It is important to make your arrangement orderly
and pleasing to the eyes so that customers can easily choose.

Requirements in Putting Up a Nursery for Propagating Trees and Fruit Trees

To create a nursery, you must look into the following requirements:

1. Location/Site
Choose a location where there is
abundant of water. Water is very
essential for plants to develop
and flourish.

http://nelsonirrigation.com/media/general/nursery_container.jpg

2. Soil Type
Fertile soil is one of the
important component for plants
to develop and flourish.
Remember that different types of
plants need different types of
soil.
https://eschooltoday.com/soils/images/six-soil-types.png

3. Shed
It is a structure which is
important in propagating
seedlings. It has a partially
lighted roof to allow sunlight to
pass through. It protects plants
from rain and storms to avoid
https://5.imimg.com/data5/ID/LM/MY-1758724/net-house-500x500.jpg
damages.

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 4. Storage place for tools and
equipment
Having a complete set of tools and
equipment is important to be able
to carry out properly all the
activities in the nursery. https://cdn.makespace.com/blog/wp-content/uploads/2017/09/15162235/backyard-
storage-ideas-1600x715.jpg

5. Boxes, pots, and plots for

germinating seeds
Boxes, pots, and plots for
germinating seeds are needed in a
nursery. These are usually used for
growing young trees. https://media.istockphoto.com/photos/gardening-planting-at-home-man-sowing-seeds-
in-germination-box-picture-id1133764129

Computing Cost and Profit in Propagating Seedlings

1. List down all expenses used in preparation.

2. List down all operational expenses.
3. List down all expenses in marketing and transporting
4. Total all expenses in steps 1, 2 and 3.
5. Total the amount earned in selling the seedlings. This is your gross sale.
6. Deduct the total expenses from the gross sale. This is your profit.

What’s More

Independent Activity 1

Direction: Complete the table below. Supply the correct local fruits in season for
the given months. Write your answer on your notebook.

Best months for Harvesting and Local Fruits

Marketing
January to February
March to July
March to June
June to October
July to September
August to October
August to December
October to December
All throughout the year

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Independent Assessment 1

Direction: Compute the profit from the following situations. Write your answer on
your notebook.

1. Rey harvested 5 crates of mango fruits from his farm. He was able to sell all
mangoes for Php 10, 000.00. His total expenses was Php 3, 000. How much
was his profit?
2. Erika has a nursery. She spent Php 2, 500.00 for the month of August for
preparatory, transportation and operational expenses. At the end of the
month, she has a gross sale of Php 15, 600.00. How much is her profit?

What I Have Learned

Remember these:

✓ Methods of selling include retailing, use of middleman, selling in the

farm, selling through contracts, and selling through cooperatives.
✓ Computing total expenses and subtracting this from total sales gives
the profit.
✓ Harvesting is the process of picking fruits in their season when they are
ready to be sold or eaten.

What I Can Do

Direction: You have harvested 6 crates of pineapple. You want to market/sell them.
Make a flyer to sell your pineapples.
Include the following:
• Name of the business
• Contact information
• Description of the products
• Prices of fruits (in wholesale) and seedlings (by piece/dozen)
Use bond paper, colored paper and coloring materials.
Optional: You may use technology (laptop and printer) for your printed output.

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Sample Flyer:

https://graphicriver.net/item/supermarket-flyer-grocery-ads-flyer-promotion/26356726

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Find out how high you’ve scored by accomplishing Scoring Rubric honestly and
sincerely. Remember it is your learning at stake!

Scorecard for Flyer Making

CATEGORY Very Satisfactory Poor Needs Score
Satisfactory Improvement
(20 pts) (15 pts) (10 points) (5 points)
Content and Information Information Information Information
Organization is very is organized is organized appears to be
organized with well- but ideas disorganized
with well- constructed are not
constructed ideas well-
ideas organized
Accuracy All facts in Most of the 50% of the Less than
the flyer are facts in the facts in the 50% of the
accurate flyer are flyer are facts in the
accurate accurate flyer are
accurate
Design and The flyer has The flyer has The flyer The flyer’s
Attractiveness an an attractive has a well- structure and
outstandingly structure organized information
attractive and well- information are confusing
structure organized
and well- information
organized
information

Total Score

Assessment

I. Complete the table below. Supply the correct local fruits in season for the
given months.
Best months for Harvesting and Local Fruits
Marketing
January to March
March to May
May to July
June to October
June to December
July to September
August to October
August to November
August to December
All throughout the year

13
 II. Write True if the statement is correct and False if the statement is
wrong. Write your answer on your notebook.

______1. Fruits must be harvested at the accurate shape and size.

______2. Fruits must be harvested cautiously. Cuts can easily cause decay.
______3. Examples of fruits are squash, cabbage and watermelon.
______4. Cropping is the process of picking fruits when ready to be sold or eaten.
______5. The accurate time to harvest depends on the demand, market, and price.
______6. Mangoes are harvested when they mature. This is the stage when they are
firm and fresh.
______7. One who buys products and sells them to retailers is called middleman
______8. Selling products by piece is called retailing
______9. The end of harvest season of any fruit commands the highest value in the
market.
______10.Harvesting is the process of picking fruits in their season when they are
ready to be sold or eat.

III. Explain briefly the following methods in selling fruits.

1. Retailing
2. Use of middleman
3. Selling in the farm
4. Selling through contracts
5. Selling through corporations

IV. Compute the profit from the following situations.

1. Rey harvested 5 crates of bananas from his farm. He was able to sell all
bananas for Php 20, 000.00. His total expenses was Php 5, 820.00. How
much was his profit?

2. Erika has a nursery. She spent Php 5, 500.00 for the month of August for
preparatory, transportation and operational expenses. At the end of the
month, she has a gross sale of Php 25, 100.00. How much is her profit?

14
 15
Kaunlaran, Vibal Group, Inc., 2016
Gloria, A. EdD., Quiambao, Yolanda, L., Kaalaman at Kasaysayan Tungo sa
Arsenue, Ruth, A., de Guzman, Jeffrey, D., Ipolan, Catalina, R. Peralta,
Copyright 2009,2014, 2013
Asprer, Fe F., Mangalindan, S.J, Sumisim, Corazon M., Hele For Life, Library
Bookstore Inc., 2017.
Basbas, Leonora David. Learning and Living in the 21st Century 6. Rex
A. Book
References
What I know What’s More Assessment
1. T Independent Activity 1 I.
2. T Local Fruits
1. Chico, Dalanghita
3. F 2. Duhat Caimito
4. F 3. Mango Jackfruit
5. T 4. Calamansi
Pineapple, Makopa
6. T 5. Santol
6. Durian Kalamansi
7. T
7. Lanzones Mangosteen
8. T 8. Tamarind,Dalangh Santol
9. F ita
9. Papaya,Banana,
Durian
10.T
Pomelo Guyabano
Lanzones
Independent Assessment1 Papaya, Banana, Pomelo
1. Php 7, 000.00
2. Php 13, 100.00 II.
11.T 6. T
12.T 7. T
13.F 8. T
14.F 9. F
15.T 10. T
III. Answers may vary.
IV. 1. Php 14, 180.00
2. Php 19, 600.00
Answer Key
B. Images

https://www.alamy.com/stock-photo-vegetable-and-fruit-stand-at-the-mercado-
de-la-cruz-in-the-colonial-24437512.html

http://www.marketmanila.com/images/acai2.JPG

https://nuturemite.info/wp-content/uploads/2019/08/chico.png

https://i.pinimg.com/1200x/fe/b4/b9/feb4b9bc689fa23faf70648865cbddd0.jpg
https://d2ebzu6go672f3.cloudfront.net/media/content/images/p7_Avocado_HH18
06_gi901359518.jpg

https://imagevars.gulfnews.com/2020/01/28/200128-
Jackfruit_16fe9678bb1_large.jpg

https://images.summitmedia-
digital.com/yummyph/images/2019/03/31/duhat.jpg
https://images.summitmedia-digital.com/yummyph/images/2018/09/20/yellow-
mangoes.jpg

https://images.summitmedia-
digital.com/yummyph/images/2018/05/09/melon.jpg
https://images.summitmedia-
digital.com/yummyph/images/2019/04/01/watermelon.jpg

http://www.marketmanila.com/wp-content/uploads/2007/04/asineg5.JPG
https://steemitimages.com/DQmWx1L7zwUr3zUvWSPGCBMY9RfPDwiKpobhzBFC
GFPK9nY/Screenshot_126.jpg

https://i.pinimg.com/originals/54/34/57/5434572bfdca3e605878fa459c37b1ab.j
pg

https://goharvestphilippines.com/wp-content/uploads/2020/03/Calamansi-by-
CLS-600x500-1.jpg
https://i5.walmartimages.ca/images/Enlarge/092/286/6000201092286.jpg

https://image.shutterstock.com/image-photo/santol-fruit-isolated-on-white-600w-
663783823.jpg

https://specialtyproduce.com/sppics/619.png

https://images.summitmedia-
digital.com/yummyph/images/2019/04/01/guyabano.jpg

https://www.nutrition-and-you.com/image-
files/xlanzones.jpg.pagespeed.ic.r8TYk7Bspm.jpg

https://producemadesimple.ca/wp-content/uploads/2015/06/rambutan-square-
600x600.jpg

https://makeeatsimple.files.wordpress.com/2012/03/atis1.jpg

16
https://5.imimg.com/data5/AA/BS/MY-17779515/sweet-tamarind-28imli-29-
500x500.png
https://images.summitmedia-
digital.com/yummyph/images/2018/05/09/papaya.jpg

https://images.summitmedia-
digital.com/yummyph/images/2018/11/16/banana.jpg

https://befreshcorp.net/wp-content/uploads/2017/07/product-packshot-
Pomelo.jpg

http://nelsonirrigation.com/media/general/nursery_container.jpg

https://eschooltoday.com/soils/images/six-soil-types.png

https://5.imimg.com/data5/ID/LM/MY-1758724/net-house-500x500.jpg

https://cdn.makespace.com/blog/wp-
content/uploads/2017/09/15162235/backyard-storage-ideas-1600x715.jpg

https://media.istockphoto.com/photos/gardening-planting-at-home-man-sowing-
seeds-in-germination-box-picture-id1133764129
https://graphicriver.net/item/supermarket-flyer-grocery-ads-flyer-
promotion/26356726

17
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net