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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

Department of Education
Region IV-A CALABARZON
SCHOOLS DIVISION OF SANTA ROSA CITY
LABAS SENIOR HIGH SCHOOL
WESTDRIVE VILLAGE, BARANGAY LABAS, CITY OF SANTA ROSA, LAGUNA

Date: January 19,2023

Mr.Ricardo Talavera

Business Expert

Dear : Mr. Talavera

Greetings!

The undersigned is a Grade 12 Senior High School students in Labas Senior High
School-Santa Rosa who is presently conducting Factors Affecting the Adaptation
Strategies in New Normal of Online Sellers in Santa Rosa City.In this regard, the
researchers are humbly asking for your assistance in validating the survey questionnaire
that will be used in the study. Being one of the experts in the field, the researchers have
the full confidence that your knowledge, expertise and inputs will greatly contribute in
this study. Attached here is the statement of the problem, survey questionnaire, and
instruction of validation procedure.

We are looking forward that our request would earn your positive response.

Your kind accommodation will be a great help to make this study successful and will be
highly appreciated. Thank you very much.

Respectfully yours,

Barroso,Rose

Capati,Gennel

Dela Cruz,Ricklyn

Geta,Ardays

Martinez, John Kenneth Martinez

Sanao,Jigler
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

Sistoza,Janrex

Talape,Aljean

Torres,Kier

Noted by: Approved by:

Ellainne Mae Joy S. Jumalon, LPT Mr.Ricardo Talavera

Business Expert
Research Adviser

STATEMENT OF THE PROBLEM

1.What is the levels of the factors affecting the adaptation strategies?

2.1 Competition factors
2.2 Economic Factors
2.3 Social factors
2. What is the levels of adaptation strategies in new normal world?
3.1 Technological advantage
3.2 Pricing strategy
3.3 Product differentiation
3.What is the effect of factors affecting the adaptation strategies in new
normal of online sellers?
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

SURVEY QUESTIONNAIRE

Dear Respondents,

We would like to extend our sincerest gratitude for taking the time to participate

in our survey on the Factors Affecting the Adaptation Strategies in the New

Normal of Online Sellers in Santa Rosa City. Your valuable insights and

feedback will greatly assist us in our research and contribute to the

understanding of the current challenges and opportunities facing online sellers in

this rapidly changing environment.

We assure you that all information provided will be kept confidential and will only

be used for research purposes. Your participation in this survey is greatly

appreciated and will help shape the future for online sellers in Santa Rosa City.

Thank you again for your time and support.

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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

Part I. Levels of the factors affecting the adaptation strategies

Direction:

Note: Below are the statements marketing strategies. Kindly indicate your assessment by putting a check
mark on the column parallel to your response.
STATEMENT RETAIN REVISE REJECT REMARKS/
SUGGESTIONS/
RECOMMENDATIONS
1. Understanding
my
competitors'
strategies and
tactics is
crucial for my
business to
succeed in the
new normal of
online selling
in Santa Rosa.
2. Regularly
monitoring my
competitors'
prices and
products is an
effective
strategy for
staying
competitive in
the new
normal of
online selling
in Santa Rosa.
3. Adapting my
strategies
based on my
competitors'
actions can
help me to
stay
competitive in
the new
normal of
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

online selling
in Santa Rosa
4. Collaborating
with other
online sellers
in the same
market can
help me to get
more insights
about the
competition
and improve
my
adaptability in
the new
normal of
online selling
in Santa Rosa
5. Analyzing my
competitors'
strengths and
weaknesses
can help me to
identify
opportunities
for my
business in
the new
normal of
online selling
in Santa Rosa.
6. Understanding
the
consumer's
purchasing
power, and the
economic
trends, can
help me to
make better-
informed
decisions
regarding my
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

product
offerings and
pricing
strategies in
the new
normal of
online selling
in Santa Rosa.
7. Monitoring the
overall
economic
climate in
Santa Rosa is
crucial for my
business to
adjust its
strategies and
plans to adapt
to any
changes in the
new normal of
online selling.
8. I affected by
the economic
downturn
caused by the
pandemic in
my ability to
acquire new
customers
9. I adjust my
marketing and
advertising
strategies in
response to
the economic
downturn
caused by the
pandemic
10. I affected by
the economic
downturn
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

caused by the
pandemic in
my ability to
retain current
customers
11. Understanding
the social
trends in
Santa Rosa,
such as the
use of social
media and
new
technologies,
can help me to
adapt my
business
strategies and
reach my
target market
more
effectively in
the new
normal of
online selling.
12. I evaluate how
my online
business
strategy aligns
with current
social norms
and trends
13. Understanding
the
demographic
and cultural
makeup of my
target market
in Santa Rosa
is crucial for
my business
to succeed in
the new
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

normal of
online selling.
14. Keeping track
of changes in
consumer
attitudes and
beliefs can
help me to
adjust my
marketing
strategies in
the new
normal of
online selling
in Santa Rosa
15. staying aware
of changes in
consumer
values and
ethics can
help me to
align my
business
practices and
values with
those of my
target market
in the new
normal of
online selling
in Santa Rosa.

Part II. Levels of adaptation strategies in new normal world

Direction:

Note: Below are the statements customer satisfaction. Kindly indicate your assessment by putting a check
mark on the column parallel to your response.
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

STATEMENT RETAIN REVISE REJECT REMARKS/

SUGGESTIONS/
RECOMMENDATIONS
1. The latest
technology
gives my
business a
competitive
advantage in
the new
normal of
online selling
in Santa
Rosa.
2. A good
technology
infrastructure
allows me to
better serve
my
customers in
Santa Rosa in
the new
normal of
online
selling.
3. Staying up-
to-date with
the latest
technology
trends is
crucial for the
success of
my online
business in
the new
normal of
online selling
in Santa
Rosa.
4. The use of
technology
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

has
significantly
improved the
efficiency
and
profitability
of my
business
5. Advanced
technologies
like artificial
intelligence
and
automation in
my online
business, it
will help me
to improve
the sales and
customer
service in the
new normal
of online
selling in
Santa Rosa.
6. Pricing is
crucial for my
business to
succeed in
the new
normal of
online selling
in Santa
Rosa.
7. Regularly
reviewing
and adjusting
my pricing
strategy is
important to
stay
competitive
in the new
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

normal of
online selling
in Santa
Rosa.
8. Pricing my
products
lower than
my
competitors
is an effective
strategy for
increasing
sales in the
new normal
of online
selling in
Santa Rosa.
9. Offering
promotions
and
discounts
can help me
to attract
more
customers in
the new
normal of
online selling
in Santa
Rosa.
10. Using pricing
strategies
such as
dynamic
pricing or
value-based
pricing can
help me to
optimize my
revenue in
the new
normal of
online selling
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

in Santa
Rosa.
11. Product
differentiatio
n is crucial
for my
business to
succeed in
the new
normal of
online selling
in Santa
Rosa.
12. Offering
unique or
proprietary
products can
help me to
stand out
from my
competitors
in the new
normal of
online selling
in Santa
Rosa.
13. Emphasizing
high-quality
products is
an effective
strategy for
increasing
customer
satisfaction
and loyalty in
the new
normal of
online selling
in Santa
Rosa.
14. Providing
exceptional
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LABAS SENIOR HIGH SCHOOL

ACCOUNTACY, BUSINESS AND MANAGEMENT

customer
service can
help me to
differentiate
my business
from other
online sellers
in the new
normal of
online selling
in Santa
Rosa.
15. Regularly
reviewing
and adjusting
my product
differentiatio
n strategy is
important to
stay
competitive
in the new
normal of
online selling
in Santa
Rosa.