3 - Chapter 1,2,3,4,5

RAMON NATIONAL HIGH SCHOOL
Oscariz, Ramon, Isabela

SENIOR HIGH SCHOOL DEPARTMENT
CHAPTER 1
THE PROBLEM AND ITS SETTING
Introduction
Business is a way for individuals to provide goods and services to consumer
and it produces a profit for themselves. Business plays a major role within the society.
It is creative and competitive activity that continuously contributes to the shaping of
the society. By satisfying the needs and wants people cannot satisfy themselves,
business improve the quality of life for people and create a higher standard of living.
Business organizations come in different types; service, merchandising, and
manufacturing business. There are so many service business such as coffee shop,
catering services, fast food chains, and the popular local eatery called “Carinderia”.
This business is popular for the quick service, low-priced, and wide variety of dishes
presented in casseroles or containers that is suitable to workers, students, and average
income families. Carinderia can also be distinguish as a small eatery, and as Mr.
Glenn Martinez and Anna Martinez (2008), the author of the travel journal “Traveler
on Foot” put it as a direct ancestor of “turo-turo”. It is typically a service business
wherein customers literally point what they want to eat. Carinderia business as human
livelihood has greatly improved, because it can be acquired easily with just a low
capital but it may increase throughout the year.
Despite of urbanization progress, carinderia remains and this will always exist
because it is part of the Filipino culture. Carinderia business have become an integral
part of the Filipinos lifestyle, because of this, it may consider as a good source of
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income. The increase of sale represents the good performance of the business.
Maintaining and increasing sale is a challenging part in the business field. Managers
need skillful and creative minds, in or der to achieve the vision of the business.
However, in business, carinderia owners and managers cannot avoid the term
"challenges." Decrease customer demand, decrease sales, and reduced disposable
income are just three of the major challenges faced by the carinderia managers.
Business managers of small carinderias need to use their business strategies to attract
and retain customers, increase revenue, optimize products, and develop a
comprehensive understanding of customer needs in order to grow and sustain their
business.
According to Kourdi (2015), strategy is about understanding where they are
now, where they are heading, and how they will get there. Strategies is a method or
plan chosen to bring about a desired future, such as achievement of a goal or solution
to a problem. Thus, business strategies is a method used by the carinderia managers in
maintaining a good business, as well a guide towards business success.
To be specific, the researchers aim to find out what are the strategies of the
carinderia managers in maintaining a good business. This is an exploration to the
business world. The future findings can help a lot to the people who are intending to
build a carinderia business. This pushed the eagerness of the researchers to pursue the
study.
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Statement of the problem
This study wants to deliver a better understanding on the strategies used by the
carinderia managers in maintaining a good business.
Specifically, the study aims to answer the following questions:
1. What are the reasons of managers in choosing carinderia as their type of business?
2. What are the common challenges experienced by the carinderia managers?
3. What are the strategies used by the respondents to overcome this challenges?
4. What are the strategies used in maintaining a good business as perceived by the
respondents?
Scope and delimitation
This qualitative study which is focused on the perspective of carinderia
managers located in the Proper of Ramon. The respondents were composed of
randomly selected 10 carinderia managers who are managing their business for more
than 2 years. The selected carinderia managers was interviewed regarding their
business strategy used in maintaining a good business. This study was conducted
during the school year, 2018-2019.
Significance of the study
The study provides valid information about the business strategies used by the
carinderia managers in maintaining a good business. This study is significant to the
groups of people below.
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Managers. This qualitative study provides better understanding on how to use
business strategies effectively. The business will not strongly stand if the manager
doesn’t have any strategy in managing the business. One of the primary goals also of
any business should be to identify and meet the needs of the costumer.
Family. This study can help family member to be aware to the business
system. To help also the manager in maintaining a good business, because family can
be one of the greatest weapon of the managers
Companion. This study has significance to the manager’s friend or peers, to
provide knowledge about the strategies use in maintaining a good business. This
information may help them if they have plan to build a carinderia business.
Customers/ Client. This qualitative research is significant to the customers/
client because they are the foundation of any business success. They generate positive
word of mouth for a small business if the managers provide a good customer service.
Without them, the business will not grow and prosper.
Future Researchers. To let the researchers understand the different business
strategies in maintaining a good business. And, to find out the reason behind why
there are so many Filipino patronizing carinderia rather than expensive eateries. This
study will also serve as background and added information on how to establish a
successful carinderia business.
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Definition of terms
The following are the unfamiliar words unlocked, as it reveals the meaning on
how it is used in the study:
Business. an organization or economic system where goods and services are
exchanged for the objective saving profit.
Service Business. a commercial enterprise that provides work performed in an
expert manner by an individual or team for the benefit of its customers.
Carinderia Business. is a local eatery selling and serving affordable dishes for
masses. It’s also known as a “turo-turo” wherein customers literally point what they
want to eat.
Sale. the total amount of money that a business receives from selling goods or
services.
Business Strategy. a course of action or set of decisions which assists the
managers and owners in achieving specific business objectives.
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CHAPTER 2
RELATED LITERATURE AND STUDIES
The purpose of this qualitative study was to explore what are the business
strategies of carinderia managers to maintain a good business. This related studies and
literatures will provide an overview of the major topic which is manager’s business
strategy to achieve the vision of the business which is growth and success. The
objective of this literature review is to present valid information and explore what
previous studies have been done in this area.
Review of literature
Strategies are considered "high-level" concepts, the success always lies in the
details of measurable actions and monitoring the metrics. Business owners don't need
to create a long strategic business plan but should instead put their energy toward
understanding the market and the business opportunity so they can develop clarity
about the company direction. Before you can brainstorm about strategies for success,
you need to know what it is you want to accomplish (Leonard, 2018).
As for Hill (2018), business owners are constantly striving to develop
strategies that will increase revenue and allow their companies to operate more
efficiently, bringing in higher profits. They must choose from a wide range of
strategic alternatives while dealing with limited financial and human resources.
Strategy development is a creative process that begins with the business owner having
a vision of what he wants the company to achieve in the next year and over the next
three to five years. Strategies are the actions taken to turn the vision into reality.
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Similar to views expressed by Hill (2018), bear in mind that strategy is not
fixed: as the market and competition change, your business and product strategies
have to evolve. It is therefore important that you regularly review the business
strategy, as well as the product strategy—biannual reviews for the former, and
quarterly reviews for the latter, as a rule of thumb. (Roman Pichler, 2018).
In addition, successful businesses are those that have a clear purpose, set goals
aimed at achieving that purpose and established procedures designed to meet those
goals consistently. Good practice business planning will formalize these activities
through regular review of both strategic and financial planning processes in the
business. Strategic planning provides direction for the future of the business by
establishing priorities and allocating resources to achieve the objectives outlined in
the plan. When a business implements a formal process of strategic planning on a
regular basis, business performance is measured and assessed. The process allows for
business owners and managers to allocate resources and implement changed business
practices for improved business performance. Having a strategy in place that focuses
on continual improvement will ensure that the business thrives, but it also means that
many crisis situations that can be the undoing of a business may be identified and
addressed before they have a negative effect on the business (Barned, 2016).
Related studies
The recent study of J. Brown (2018), small businesses contribute to local
economies by bringing growth and innovation to the community in which the business
is established. Small businesses also help stimulate economic growth by providing
employment opportunities to people who may not be employable by larger
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corporations. Small businesses tend to attract talent who invent new products or
implement new solutions for existing ideas.
According to Miles (2011), the fact that all people need to eat is one of the
main reasons why you should be in the restaurant business. Somehow you can be
assured that the chance of your business to become a failure is smaller and this is
another reason why you should be in a restaurant business. As long as you know what
the people want and what they are looking for, you are going to be just fine. You just
have to be creative and imaginative when it comes to the foods that you are going to
prepare. If you want a lot of people to come to your place, then you need to come up
with something new, unique and delicious. With this, you can surely keep the people
coming to your place.
According to Mealey (2018), small restaurants have many advantages over
larger establishments and national chains. They often require less startup capital for
equipment, maintain less staff, and cost less in terms of ongoing utilities and
maintenance. Even with a small amount of seating, smaller restaurants can still
produce sizable profits.
According to Jenkins (2019), opening a restaurant is a dream for many people.
Independent restaurant owners get to design their own menu, plan the decor and own
their own business, all while working in an industry that they love. Unfortunately, the
independent restaurant business comes with its fair share of problems and restaurant
owners face many challenges. Some challenges experienced by the owners includes
financial, planning, managerial, and competition.
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Financial: Many new restaurant owners underestimate the start-up capital they will
need to open and run a new restaurant. New owners need large sums of capital to
cover leasing a building, hiring a new wait and hostess staff, stocking the kitchen and
bar areas and buying furniture and decorations. Most new restaurants do not turn a
good profit for several months or years after opening. Established restaurant owners
can also suffer financially, especially during recessions when they have fewer
customers.
Planning: To be successful, a restaurant needs a good location, a theme or style that
appeals to a broad range of customers and a solid menu. Restaurants must stand out
from the crowd, especially restaurants in urban areas with high competition. Even
established restaurant owners must continually review their menu and theme to ensure
they are giving customers what they want. If customers do not enjoy the food or the
restaurant itself, the owner will start to lose business and good word-of-mouth
advertising.
Managerial: A large part of a restaurant's success depends on the wait, hostess and
bar staff. Restaurant owners must take care to hire the best staff the owner can afford.
The owner must also train the staff well and know how to handle disciplinary
problems. Many restaurants have a high staff turnover rate, which can lead to
scheduling problems and a stressful work environment.
Competition: Restaurants in heavily populated suburban areas or major cities face
heavy competition, especially small, independent restaurants. A restaurant must know
how to market his business, how to bring in new customers and how to develop a
repeat clientele. Large, well-known restaurant chains typically have an easier time
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drawing in customers, and independent restaurant owners have to work hard to
develop their own customer base.
Jose L. Riesco, he owned fine dining family restaurant in Bellevue,
Washington, before expanding his business horizons. He is now works as a full-time
restaurant marketing expert and consultant. His recent study entitled “Restaurant
Marketing Strategies” aims to help business owners to set and reach their vision and
change their mindset from tactical to strategic and help them to improve their sales
and income while reducing their marketing expenses.
Going Back to Basics. Many restaurateurs spend an incredible amount of
money in marketing, trying to fill in their restaurants with customers. However, often
they forget the basics: Their food is just fine and their service could be improved.
Customers are smart, they might go to a restaurant once or twice attracted by a clever
marketing campaign, but everything will be wasted if their experience is less than
stellar. Riesco (2011), recommend restaurant owners and managers to focus on the
essentials. Deliver the best food that you can make at fair prices, have a nice and clean
restaurant, and give an impeccable service. If they do this, customers will love the
restaurant and will become the best marketing and sales force by telling their friends
(in person or via Social Media), leaving great reviews in yelp and other review sites
and coming back for more.
How to get your restaurant noticed. Restaurants need customers to survive.
Whether you’re preparing to open a new establishment, hoping to revitalize business
at an older restaurant, or simply trying to survive difficult economic times, chances
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are you’ve been thinking about ways to get your restaurant noticed. There are many
helpful possibilities revealed in the study of Riesco (2011), such as:
Well-designed Menu Boards. An attractive menu board, with appealing meal
possibilities and easy-to-read descriptions of them, will attract a customer’s attention
quickly. Make a board too confusing, and chances are you’ll lose customers rapidly.
By keeping everything easy and quick to understand, you’ll help customers make fast
decisions, and hopefully encourage them to come back again.
Make days special. Depending on the atmosphere you already have or hope to create
in your restaurant, you could implement a variety of ideas to make certain days of the
week special at your establishment. Perhaps a family discount day is in order, or
you’d prefer offer certain dishes at a better rate on a certain day.
Hire the Right Wait Staff: Wait staff must not only be capable of being good servers,
but it is essential that they have solid sales skills as well. Find servers who are good
listeners, friendly, and able to relate well to customers. Your employees will also need
to be trained in aspects of selling the dishes you offer. Ensure they know the items on
the menu, including how they are prepared, and what ingredients they contain. Allow
your new staff members to taste the menu items you offer.
Customer Loyalty: By implementing the right strategies at your business, you should
be able to draw customers back to your restaurant again and again. The important
thing is paying strong attention to what appears to be working and what isn’t. Keep
your prices as reasonable as possible. Customers are focused on value and having a
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simple, positive experience. The job isn’t always easy, but in the long run, it will be
worthwhile.
Super Client. Every small business has these special customers, you know
who I mean, the regulars who come often to your place and spend nice money. They
love your restaurant and are happy to enjoy a good meal at your place. But these
customers are not just good clients, they are also very powerful influencers and if you
do the right thing, they can become your best sales force.
In addition, learning how to communicate with customers is an important
aspect of making sales, but, communicating isn’t limited to greeting customers as they
come into your business. You need know how to communicate with customers.
Communication allows you to attract and retain customers. Fostering strong
communication skills make it possible for you to promote your brand to future
customers, develop a strong relationship with existing customers, and address
customers concerns (Kappel, 2018).
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CHAPTER 3
RESEARCH METHODOLOGY
This chapter contains the research methodology used in conducting this study.
Discussing the respondents of the study, the instrument used to gather data, and the
procedures made to accumulate the data needed. This chapter also shows how the
researchers came to the necessary data for this study, and how these data were
analyzed and interpreted in the easiest way as possible.
Research design
Purposive sampling is used in conducting this research study. The research
design is suitable to reduce a larger population of possible respondents. To ensure the
credibility and accurate response, the researchers set limitations and criteria for
selecting the participants of this current study. This kind of approached will focus on
merely opinions of judgment of selected respondents. And, this suits the researcher’
study aiming to answer the business strategies of carinderia business in maintaining a
good business.
The respondents of the study
The information coming from the respondents will be the foundation of the
study. The researcher think critically and analytically in selecting the participants of
this research study.
The criteria for the selection of the participants for this study were carinderia
managers who operated their business for more than 2 years. The geographic area for
the carindeia business was located at the Proper of Ramon, Isabela.
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The researchers had chosen a total of 10 respondents using a purposive
sampling. It is a qualitative research data collection procedure in which can be done
through the process of choosing sample members processing or indicating the
characteristics of the target population.
The participants selected would only be able to provide data from their
personal perspectives and experienced.
Instruments for Data Collection
For effective and flawless data collection, the researchers used a questionnaire-
interview as a data gathering instrument. The researcher- made questions were
consists of 6- item excluding the identity of the respondents. The questioners
contained significant questions that help the researchers to answer the problem of the
study.
Furthermore, the instrument used by the researchers was a question-interview.
The interview incorporates instruction that should be followed by the respondents to
save time, and explain the flow of the research question in order to further understand
the meaning of every items. Addition to that, it is important to record the interview for
the researchers to get the detailed answer of the respondents. Also, jotting down notes
will be used as a supporting material in gathering data.
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Data Gathering Procedures
The instrument use in gathering the data in this study was the interview-
questions. The researcher has followed the following steps.
1. Getting to know the respondents. The first step is knowing the identity of the
respondents, it is for the researchers to identify if the respondents meet the
criteria given.
2. Making an approval or consent letter. After the finalization of the personal
profile of the respondents, the researchers make an approval letter to the
principal, Dr. Thelma P. Ambatali, as well as to the respondents.
3. Preparing the instruments. After given permission, the researchers will finally
checked all the tools that are needed in conducting the study. It is important to
prepare all the tools before transporting to the respondent’s place.
4. Discussing and explaining the items stated in the questioner. For the interview
to flow smoothly, first the researchers will explain all the stated items in the
questionnaires. Instructing the respondents to use their mother tongue in
answering the given question, it is for them to be comfortable, and
pronouncing words will be clearly cited.
5. Starting the interview. The researchers made the respondents comfortable
enough for them to answer confidently. Expressing their thoughts and feelings
will be consider if it is relevant to the study. The researchers started the
interview by asking first the personal profile of the respondents in relation to
the study. As the interview started the other researchers will carefully take
down notes, to get the detailed answers of the respondents.
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6. Analyzing the data collected. Lastly, the researchers will summarize all the
notes that have been written as the interview started. Some researchers will
validate and check the recorded material and analyze every answer of the
respondents. All the significant information gathered were analyzed and
interpreted by the researchers to formulate themes that served as the answer to
the research problem.
Data Analysis Strategy
The data analysis strategy used by the respondents is coding. From the
responses of the respondents in the transcript interview, the researcher analyzes the
testimonies, experiences and perception of carinderia managers in maintaining a good
business. The researcher categorized the related responses and identify the themes that
best describe their answers.
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CHAPTER 4
RESULTS AND DISCUSSION
This chapter represents an analysis and interpretation of the data obtained and
discusses an in-depth exploration of the research problem. Its findings were based on
the data gathered through the transcript of interview from the respondents. Those data
were analyzed to be presented, discussed and interpreted, and emerged as the themes
that serves as an answer to the research problem.
1. What are the reasons of managers in choosing carinderia as their type of business?
Table 1.
Reasons of Carinderia Managers in Choosing Carinderia as their Type of Business.
Themes Sample Responses
Cooking is their passion  “Because I love cooking and this is my dream

when I was still young.”
People need food every  “I choose this kind of business, which is

day carinderia, because this business is what people
need every day. People are eating everyday so
carinderia is the best business.”
 “Because, workers and student need this kind of
business. They are the type of people that has
limited time, because they are very busy.”
 “This is the need of many people every day.”
 “Because in this business I can gained money
easily…and this the primary needs of people.”
 “I choose this business because all the people
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needs food, if someone doesn’t want to cook they

just go to a carinderia to buy food and also for
the traveler’s, if they feel hungry, they will going
to eat on a carinderia stall to fulfill their
hungriness.”
 “kasi naumpisahan na ito noon at mas madaling
i-manage….. at ito ang kailangan ng tao araw-
araw.”
Debt is being avoided in  “For me, carinderia business is the best business
carinderia business because debt is being avoided…since the
customers pay as they order.”
Carinderia business can  “I choose this business because carinderia can
be started with small be started by just a small investment, 1000 lang
capital. makakapagsimula ka na ng ganitong
carinderia…”
1. Reasons of carinderia managers in choosing carinderia as a type of business.
Cooking is their passion. Evidently, all people succeed happily when their
job is also their passion. In managing a carinderia business is hard and managers
should possess an understandable mind every day. But, even it is hard if this is the
passion of the manager then sooner or later its business will prosper and grow. One of
the respondents said, “I love cooking, and it is my dream when I was still young”. The
secret of a successful work is putting a heart mixed by passion in doing that certain
job.
People need food every day. Food is one of the basic needs of people.
Carinderia is become a hub of many people especially during lunch. Aside from its
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being accessible, the carinderia offered meals that is affordable and had a taste of
home-cooked meals. The respondents uttered, “Carinderia is a type of business that is
for workers and students, because they have limited time”. The answer stated by the
respondents has replicate the reality of people nowadays. Almost of the respondents
have the same reasons in choosing carinderia as their type of business. It only proves
that carinderia is close to the heart of many people, and it can be a good source of
income.
Debt is being avoided in carinderia business. Ordering meals that will be
served in a few minutes are the common scene in a carinderia business. Enjoying the
fresh cooked meals and afterwards paying the amount of the meal to the cashier or to
the managers and employees. This replicate the answer of one respondents that debt is
being avoided in a carinderia business, well the customers pay as they order or after
they finish their favorite meals.
Carinderia business can be started with small capital. Capital is one of the
major needs in building a carinderia business. Aside from possessing good and
attractive characteristics, the manager will also consider its capital or the investment
that will be used in operating the business. One of the respondents said, "Carinderia
can be started by just a small amount of capital, having 1000 on-hand is enough to
build a carinderia business". Start-up money for different meals and equipment’s
maybe risks but the capital may increase if that business will work continuously.
According to Miles (2011), the fact that all people need to eat is one of the
main reasons why you should be in the restaurant business. Somehow you can be
assured that the chance of your business to become a failure is smaller and this is
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another reason why you should be in a restaurant business. As long as you know what
the people want and what they are looking for, you are going to be just fine. You just
have to be creative and imaginative when it comes to the foods that you are going to
prepare. If you want a lot of people to come to your place, then you need to come up
with something new, unique and delicious. With this, you can surely keep the people
coming to your place.
According to Mealey (2018), small restaurants have many advantages over
larger establishments and national chains. They often require less start-up capital for
equipment, maintain less staff, and cost less in terms of ongoing utilities and
maintenance. Even with a small amount of seating, smaller restaurants can still
produce sizable profits.
2. What are the common challenges experienced by the carinderia managers?
Table 2
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Common Challenges Experienced by the Carinderia Managers
Themes Sample Responses
Challenging attitude of  “The demanding customer, how to ….handle

customers customers especially when they are drunk.”
 “Customers that have unkind attitude.”
 “Demanding customers…ill-tempered
customers.”
 “If you have customers very demanding, and
having a customer drunk, you need to approach
them nice and good as you can.”
Thinking ways to be  “Overthinking with the ways on how to improve
patronized our service to the customers.”
Thinking every day menu  “Budgeting and thinking of every day menu to
according to customers be serve.”
taste  “It’s so hard to catch the taste of the
customers…”
Not enough customers  “Carinderia competition”
 “Konti lang ang pumunta sa stall
naming…..dahil marami na ring nagpatayo ng
business katulad nito.”
2. Common challenges experienced by the carinderia managers
Challenging attitude of customers. Customers have different attitude and it
quite handy dealing the customers attitudes especially when they are drunk and bratty.
The respondents noted, “Demanding customers, ill- tempered customers”, “Having
customers drunk" as the business challenge. You can't really sort or choose customers.
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Customers could freely enter your stall and you can't accuse them demanding because
in the first place, it is your job dealing and serving them for they are still your
customers and they still give you profit.
Thinking ways to be patronized. Precisely, thinking a strategies for
customers to visit your business repeatedly is quite hard. Managers must squeeze their
brains for ways, in order to build a bright ideas different from other carinderias in
order to gain customers. A respondent have proven, "Overthinking with the ways in
how to improve our service to the customers, this may help for our business to be
visited repeatedly by our valued customers." It must be really stressful especially
when you don't know the keys on how you would entertain your customers.
Thinking every day menu according to customers taste. Apparently, since
carinderia business is working through cooking viands and the rest and serving it to
customers. Then, thinking of everyday menu would be the biggest problem of the
business. And it would be another challenge for the business to think of a recipe that
would much the taste and satisfaction of the customers. A respondents says, “It’s so
hard to catch the taste of the customers". Whereas it is connected as the other
respondents assert, "Thinking of everyday menu to be serve" definitely you're menu
must be filled with recipes on customers choice and taste. And it would be really hard
thinking of menus that would catch their taste.
Not enough customers. Carinderia business is in demand because it is
needed in everyday life. Since it's in demand, it is chosen by many as type of
business. It results to competition of carinderia to other carinderia business would
cause the customers to choose among all the carinderia stalls. One of the carinderia
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asserts, "Bihira lang ang bumibili, konti lang ang pumupunta sa stall namin dahil
maramii na ring nagpatayo ng business na kagaya ng sa amin...” The respondents
says it is hard gaining a lot of customers due to the increasing number of carinderia
businesses.
As what Jenkins (2011) says, established restaurant owners can also suffer
financially, especially during recessions when they have fewer customers. In his study
Jenkins also added that, to be successful restaurant it needs a good location, a theme
or style that appeals to a broad range of customers and a solid menu. Restaurants must
stand out from the crowd, especially restaurants in urban areas with high competition.
Even established restaurant owners must continually review their menu and theme to
ensure they are giving customers what they want. If customers do not enjoy the food
or the restaurant itself, the owner will start to lose business and good word-of-mouth
advertising. Jenkins (2011) also states, that restaurants in heavily populated suburban
areas or major cities face heavy competition, especially small, independent
restaurants. A restaurant must know how to market his business, how to bring in new
customers and how to develop a repeat clientele. Large, well-known restaurant chains
typically have an easier time drawing in customers, and independent restaurant
owners have to work hard to develop their own customer base.
3. What are the strategies used by the respondents to overcome this challenges?
Table 3
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Strategies used in Overcoming Challenges
Theme Sample Responses
Spying menus in some  “At first I really don’t know what people want
carinderias to eat, but when I saw people in some
carinderias and I saw what they usually buy…. I
decided to cook also what some carinderias
usually served.”
Giving promos and  “The strategies I’ve used to overcome those
discount challenges is to give promos, combo meals, and
discount.”
 “I should improve my cooking skill… at yung
price is pang-masa, para bumalik yung mga
customers.”
 “Nagbibigay ng promos para tangkilikin ang
stall namin kesa sa iba.”
Fight the challenges with  “My strategies to overcome the challenges
your family stated above… is to fight that challenges with
my family, we unite for the business to grow and
to serve valued people continuously.”
Understanding the  “Don’t be unkind to your customers…be sweet
customer's attitude to them.”
 “Be kind and… I always talk to my customer to
gain their loyalty.”
 Approach them nicely and good as I can, to let
them feel that my carinderia is having a good
servants, even they are having a bad attitude.
 “As a manger of this carinderia, I will be the
one to understand yung mga masusungit na
customers.”
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3. Strategies used in overcoming challenges
Spying menus in some carinderias. Starting a carinderia business is hard and
challenging. Especially when you're business is near to different carinderia that is
built for more than 5 years. They have many customers and their stall is visited
repeatedly. One of the respondents said, “At first I really don’t know what people
want to eat, but when I saw people in some carinderias and I saw what they usually
buy…. I decided to cook also what some carinderias usually served”. This may work
if that same dish has a unique taste and it could be one of the reason of the customer
to visit the stall repeatedly.
Giving promos and discount. From all the data gathered two of the
respondents said, "Giving promos, combo meals, and discount to the customers".
Another respondents says,“I should improve my cooking skill… at yung price is pang-
masa, para bumalik sila ulit”. It means that having promos may help to gain the
customers loyalty. Also improving manager’s cooking skill can help to increase
customers in the carinderia stall. For instance, the customers who had a bad day and
servant served the meal that is ordered a while ago with a surprising drinks that is
free, this is one of the reason for the customer to smile and recommend this carinderia
business to others.
Fight the challenges with your family. Since challenges is inevitable in the
business field the manager may practice those challenges with its family member.
One of the respondents said, “My strategies to overcome the challenges stated
above… is to fight that challenges with my family, we unite for the business to grow
and to serve valued people continuously”. The manager’s family may be one of its
25
greatest weapon for the business success, since family is the foundation and the center
of the business.
Understanding your customer's attitude. Being a carinderia manager much
more than just by ideas. A true manager is someone who possess a unique cocktail of
traits, skills and characteristics that enable them to operate the business successfully.
One of the respondents said, "Don't be unkind to your customer, be sweet to them". It
means that having a good characteristics can be one of the strategies in overcoming
challenges, especially dealing with demanding customers. Another respondents
uttered’ “Approach them nicely and good as I can, to let them feel that my carinderia
is having a good servants, even they are having a bad attitude”. The demanding
customers can turn to a loyal customers after seeing your good traits and attitude.
As what Jenkins (2011) indicate in his study, depending on the atmosphere
you already have or hope to create in your restaurant, you could implement a variety
of ideas to make certain days of the week special at your establishment. Perhaps a
family discount day is in order, or you’d prefer offer certain dishes at a better rate on a
certain day.
Jenkins (2011) also revealed on his study, that every small business has these
special customers, you know who I mean, the regulars who come often to your place
and spend nice money. They love your restaurant and are happy to enjoy a good meal
at your place. But these customers are not just good clients, they are also very
powerful influencers and if you do the right thing, they can become your best sales
force.
26
4. What are the strategies to be used in maintaining a good business as perceived by
the respondents?
Table 4
Strategies in Maintaining a Good Business
Theme Sample Responses
Treating and  “For me you treat well your employees so that

communicating politely in return they will be the one to treat well your
with employees and customers.”
customers  “First is the proper management of your
business, as well as the proper way of
communicating your customers”
 “Be patience to the customer always.”
 “If your customer shout on you, don’t be rude to
them.”
 “Respect the customers”
 “Communicate with my customers pleasantly
….”
Construct plan A and  “If you have plan A is to build a carinderia,
plan B there should be plan B or don’t just sell
viands….. You can also mix barbeque and
pang- himagas just like halo-halo.”
Giving promos and  “Giving promos to all students… drivers and all
freebies people that their money is on budget.”
27
Possessing positive  “Kailangan ng matinding pagsisikap at

characteristics …..patience dahil wala namang business na
kauumpisa pa lang eh malago na…ahh..
kailangan mo ring magtiwala sa sarili mo at sa
Diyos.”
4. Strategies in maintaining a good business
Treating and communicating politely with employees and customers.
Effective communication is the key to building and nurturing any relationship. In
business communicating with customers’ effectively can help you to gain their
loyalty. Almost of the respondents said, “For me you treat well your employees so
that in return they will be the one to treat well your customers” “Respect the
customers”. It is important that you develop the best communication skill, because in
this way you as a manager can show to the customers that you understand what they
actually mean instead of what they are simply saying. Also, effective communication
and the way you treat your customer may lead to repeat purchases, positive word-of-
mouth, and referrals.
Construct plan A and plan B. The idea of having the plan b or a back-up plan
is oftentimes viewed as being prepared for the worst case scenario. One of the
respondents said, “If you have plan A is to build a carinderia, there should be plan B
or don’t just sell viands… You can also mix barbeque and pang- himagas just like
halo-halo”. It means that a carinderia manager is thinking about the future of the
business. In business, challenges is inevitable and this challenges may cause your
28
business to failed or worst it may experience bankruptcy. The plan B is the key or the
solution for the business to continuously served and work for a longer time.
Giving promos and freebies. Most carinderia are adding items or extra food
that is free to their customers. One of the respondents said,“Giving promos to all
students… drivers and all people that their money is on budget”. It is clearly stated
that combo meals or promos is something that you may offer to your customers. It is
done by serving the ordered meals with a soup or drinks and also native delicacies
with the same price of the food they ordered. Within this practices, carinderia
managers may attract new customers and they may gain the loyalty of the regular
customers.
Possessing good and positive characteristics. Service is very important
because no matter how delicious your food is, how beautiful your carinderia looks,
customers are turned off by bad service. One of the respondents stated, “Mingle with
my customers pleasantly ….”. Another said,“Kailangan ng matinding pagsisikap
at ......patience dahil wala namang business na kauumpisa pa lang eh malago na…
ahh... kailangan mo ring magtiwala sa sarili mo at sa Diyos”. As long as you believe
in your goals, you’ll continue to have a positive mindset; that’s the power of
positivity, that’s the power of the Father above.
As what Kappel (2018) revealed on his study, learning how to communicate
with customers is an important aspect of making sales, but, communicating isn’t
limited to greeting customers as they come into your business. You need know how to
communicate with customers. Communication allows you to attract and retain
customers. Fostering strong communication skills make it possible for you to promote
29
your brand to future customers, develop a strong relationship with existing customers,
and address customers concerns.
Jenkins Riesco (2011), also added strategies to improve sales and reduce
marketing expenses. Deliver the best food that you can make at fair prices, have a
nice and clean restaurant, and give an impeccable service. There is not better
restaurant marketing that over-delivering. If you want to spend some marketing
budget, do it by surprising your customers giving them freebies that they don't expect.
30
Table 5
Summary of the final result on business strategies used by the carinderia managers in
maintaining a good business
Category Implications Overall implications
1. Reasons of carinderia  Cooking is their Monetizing their favorite

managers in choosing passion hobbies
carinderia as a type of
business.
 People need food Provides food as the basic

everyday needs of people
 Debt is being avoided

in carinderia
Setting-up carinderia isn’t
complicated as many other
 Cainderia can be start business
with small capital
2. Common challenges  Challenging attitude Dealing with customers
faced by the carinderia customers attitude
managers
 Way to be patronize Improving service
 Everyday menu Matching daily menu to

according to customers taste
customers taste
 Not enough Having a lot of competitors
customers
3. Strategies used in  Spying in some Observing other carinderias
overcoming challenges carinderias
 Giving promos and Learning effective way of

discount increasing profit
 Fight the challenge Setting the family as an
31
with you family inspiration
 Understanding the Dealing pleasantly with

customers attitude customers
4. Strategies in  Treating and Service orientation

maintaining a good communicating
business politely with
employees and
customers
 Construct plan A and Constructing multiple plans
plan B
 Giving promos and Developing strategic plan

freebies
 Possessing positive Being a positivist in business
characteristics field
As connected to the study of Jenkins (2019), opening a restaurant is a dream
for many people. Independent restaurant owners get to design their own menu, plan
the decor and own their own business, all while working in an industry that they love.
Unfortunately, the independent restaurant business comes with its fair share of
problems and restaurant owners face many challenges. Some challenges experienced
by the owners includes financial, planning, managerial, and competition.
Furthermore, Hill (2018) stated, business owners are constantly striving to
develop strategies that will increase revenue and allow their companies to operate
more efficiently, bringing in higher profits. They must choose from a wide range of
strategic alternatives while dealing with limited financial and human resources.
Strategy development is a creative process that begins with the business owner having
a vision of what he wants the company to achieve in the next year and over the next
three to five years. Strategies are the actions taken to turn the vision into reality.
32
CHAPTER 5
33
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary of the study, and recommendations derived
from the analysis and interpretation of data.
Summary
This study aimed to know the business strategies of carinderia managers in
maintaining a good business. It was done by interviewing ten (10) respondents from
the Proper of Ramon, Isabela. Interview questions as regards to the study were used to
gather information. Data analyzing on the transcript was used to find out the reasons
of manager in choosing carinderia as their type of business, common challenges
experienced by the respondents, the business strategies in overcoming those
challenges, as well as the strategies in maintaining a good business. After rigid
analysis, the finding was formulated.
After the deepen analysis of the data gathered, the researches obtained the
following findings.
Findings
The following results obtained in conducting this study.
1. There were four (4) reasons of the managers in choosing carinderia as their
type of business. These were (a) Cooking is their passion, (b) People need
food every day, (c) Debt is being avoided in carinderia, (d) Carinderia can be
started with small capital.
34
2. The common challenges experienced by the respondents are; (a) challenging
attitude of customers, (b) thinking of ways to be patronized, (c) thinking every
menu according to customer’s taste, (d) not enough customers.
3. The strategies used by the carinderia managers in overcoming those challenges
are: (a) Spying in some carinderia, (b) Giving promos and discount, (c) Fight
the challenges with your family, (d) Understanding the customer’s attitude.
4. The strategies in maintaining a good business that obtained in the study are the
following: (a). Treating and communicating politely with your employees and
customers, (b). Construct plan A and plan B, (c) Giving promos and freebies,
(d). Possessing positive characteristics
Conclusions
The following conclusions were derived after gathering the data from the
respondents.
1. Food is one of the basic needs of people, especially those people who are in a
hurry and have no time preparing food for the day. Carinderia work around the
clock wherein they usually serve breakfast food in the morning and hearty
home-cooked meals by noon.
2. The customer attitude is a challenging situation in every business, particularly
to the managers of a business. Dealing with this kind of customers, means
trying to give them quality service despite of their unkind attitude.
3. In dealing with customer’s attitude, managers should always bear in mind that
the customers is the backbone of any business. Managers should provide a
quality service to make the customers satisfied their desires and wants.
35
4. Managers should be mindful of every interaction with a customers, including
the customer’s complaints. These interaction need to be positive efficient and
convenient to the customers. Excellent customers’ service helps to generate
customer’s retention and renewals. Also, this strategy can help to maintain a
good business.
Recommendations
Based on the study, various recommendations were attained.
1. Carinderia is a small-scale business that has been made feasible because it has
established target market, the students and employees. This particular
customer segment prefer buying food at a carinderia business because it is
more economical and hassle-free. Inspiring individual must build a carinderia
business near school or a location which is accessible by many people.
2. Running a small business is challenging and quite too hard. The challenge can
be seen as an opportunity that can be utilized in creating and developing a
business. In other words, the managers should positively and creatively deal
with business challenges. As they say, “focus on positive not on negative”.
3. “Treat others the way you should want to be treated”, this is more applicable
in business, especially in dealing with the customers. Managers should take
responsibility to build an engaging and respectful relationship with the
customers. Remember if there is no trust, there may soon be no sales.
4. It goes without saying that people love getting things for free. Managers can
consider this kind of strategy, especially in managing a carinderia business.
Freebies add value to the interaction and give your customers positive feeling
36
about your stall. Furthermore, freebies make your stall stand-out from its
competitors and this may contribute to the business success.
5. Carinderia managers must think an excellent gimmick to encourage customers
to visit your stall. Managers may put karaoke machines making it a place
where people can come together and have a good time eating, drinking, and
singing.
6. For the future researchers, add more respondents that will not only represent a
small place rather the whole community and town. Bigger population can add
more valid information about the topic that can contribute to the economic
growth.
37
REFERENCES
Leonard, Kimberlee. “How to Create a Strategic Business Plan.” Small
Business- Chron.com, http://smallbusiness.chron.com/create-strategic-business-plan-
4702.html. 28 June 2018.
Hill, Brian. “Strategies to Improve Business.” Small Business – Cron.com,
http://smallbusiness.chron.com/strategies-improve-business-4619.html. Accessed 28
December 2018.
Pichler, Roman. “Why product people should care about business
strategy.”https://www.romanpichler.com/blog/business-strategy-and-product-strategy.
3rd April 2018
Barned, Jan. (n.d.). “Improving Business Performance”.
https://wwwcpaaustralia.com.au/~/media/corporate/allfiles/document/professional-
resources/business/improving-business-performance.pdf?la=en
Mariah, J.. (2018, October 15). How Important Are Small Businesses to Local
Economies? Small Business – Chron.com.Retrieved from
https://smallbusiness.chron.com/important-small-businesses-local-economies-
5251.html
Miles, Mabel. “5 Reasons to Be in the Restaurant Business”.
http://ezinearticles.com/?5-Reasons-to-Be-in-the-Restaurant-Business&id=6540896 . 5
September 2011
38
Mealey, Lorri. “ Learn How to Open a Small Restaurant”.
https://www.thebalancesmb.com/how-to-open-a-small-restaurant-2888623. 14
December 2018
Jenkins, Amelia. (n.d.). What Are the Challenges for Restaurant Owners?
Small Business – Chron.com. Retrieved from
https://smallbusiness.chron.com/challenges-restaurant-owners-24317.html
Riesco, Jose. “ Restaurant Marketing Strategies”.
http://myrestaurantmarketing.blogspot.com/?m=1. 12 August 2011
Kappel, Mike. “How to Communicate More Effective with Customers”.
https://www.google.com/
amp/s/www.businesstocommunity.com/communications/how-to-commnucate-more-
effectively-with-customers-02052769/amp. 26 April 2018
39
APPENDICES A
March 6, 2019
Dear Respondents,
Greetings!
We, the researchers are currently conducting a study entitled, "Business Strategies of
Carinderia Managers of Ramon Isabela".
In partial fulfillment of the requirement for the subject Practical Research 1.
In connection to this, we would like to ask your help to provide the necessary data for
the study. Rest assured that your answers will be treated in the strictest confidence
and will be used only for purpose designated in our study.
Your cooperation regarding this matter is highly appreciated!
Very truly yours,
The Researchers
Questionnaire
I. Profile of the respondents
Name (optional): ______________________________Age: ______
Name of the business: ____________________________________
II. Direction: Answer the following questions. Write your answer on the space
provided.
1. Why did you choose carinderia as a type of business instead of other

businesses?
40
_______________________________________________________________
_______________________________________________________________
2. Since challenges in a business is inevitable, what are the common challenges
you've faced in this business field?
_______________________________________________________________
_______________________________________________________________
3. What are the strategies you've use to overcome those challenges?
_______________________________________________________________
_______________________________________________________________
4. As an experienced business man or business woman, what are the strategies to
be used in maintain a good business?
_______________________________________________________________
_______________________________________________________________
5. What advices can you give to those who wish to start a carinderia business?
_______________________________________________________________
_______________________________________________________________
6. As connected to question above, what advices can you give for those who
failed to prosper?
_______________________________________________________________
_______________________________________________________________
41
APPENDICES A
Ramon National High School
March 7, 2019
THELMA P. AMBATALI, Ed. D.
Principal II
Ma’am:
Greetings!
Our group is currently conducting a study entitled "Business Strategies of

Carinderia Managers of Ramon, Isabela”, as a requirement in Practical Research 1.
In this connection, we are asking permission to allow as to collect the

necessary data needed in Bugallon Proper, Ramon, Isabela. Rest assured that the
identity and information gathered from the respondents will be kept confidentially and
will be used for the research study purpose only
Thank you very much for the positive response regarding to this matter.
God Bless and more power!
Very truly yours,
JOLINA E. VIERNES
Group Leader
42
Noted by:
GIRLEY P. ROSQUETA
Subject Teacher
Approved:
THELMA P. AMBATALI, Ed. D.
Principal II
Members:
Balboa Robert Sabado
Researcher
Laguna Chris Jay Dela Cruz
Researcher
Hidalgo Charity May Orpilla
Researcher
Lubbong Cristaleen Sotto
Researcher
43
Tubera Novelita Alliovida
Researcher
44
APPENDICES B
RESPONDENT 1
Name (optional): Josie Luluquisen
Age: 48
Name of the business: Luluquisen Carinderia
Direction: Answer the following questions. Write your answer on the space provided
1. Why did you choose carinderia as a type of business instead of other businesses?
For me carinderia is the best business, because debt is being avoided since customers
pay as they order
you've faced in this business field? Customers that have unkind atitude
3. What are the strategies you've use to overcome those challenges? As a manager of
this carinderia, I will be the one to understand yung mga masusungit na customers
4. As an experienced business man or business woman, what are the strategies to be
used in maintain a good business? Mingle with the customers pleasantly
Communicate to your customer well
6. As connected to question above, what advices can you give for those who failed to
prosper? Budget your profit, don’t buy all your wants using your income, because
maaring malugi yung business na ipinatayo mo
45
RESPONDENT 2
Name (optional): Melita Bernardo
Age: 58
Name of the business: Melita Eatery and Sari-Sari Store
Because, workers and student need this kind of business. They are the type of people
that has limited time, because they are very busy
you've faced in this business field? Overthinking with the ways on how to improve
our service to the customers
3. What are the strategies you've use to overcome those challenges? My strategies to
overcome the challenges stated above… is to fight that challenges with my family, we
unite for the business to grow and to serve valued people continuously
used in maintain a good business? Be patience to the customer always
5. What advices can you give to those who wish to start a carinderia business? When
its first time to face trial, don’t give up easily, just fight for the business
prosper? Don’t lose hope, try and try, there is always a time for you
46
RESPONDENT 3
Name (optional): Mercy Echavaria
Age: 38
Name of the business: Keneth Lugawan and Restaurant
1. Why did you choose carinderia as a type of business instead of other businesses? I
choose this kind of business, which is carinderia, because this business is what people
need every day. People are eating everyday so carinderia is the best business
you've faced in this business field? The demanding customer, how to ….handle
customers especially when they are drunk
3. What are the strategies you've use to overcome those challenges? The strategies
I’ve used to overcome those challenges is to give promos, combo meals, and discount
used in maintain a good business? First is the proper management of your business, as
well as the proper way of communicating your customers
5. What advices can you give to those who wish to start a carinderia business? You
should be business minded
prosper? My advice to those who failed in their business is to fight and fight or build
another business
47
RESPONDENT 4
Name (optional): Noemi Bugaran
Age:
Name of the business: Noemi Karenderia
choose this business because carinderia can be started by just small investment, 1000
lang makakapagsimula ka na ng ganitong carinderia
you've faced in this business field? Demanding customers, ill-tempered customers
3. What are the strategies you've use to overcome those challenges? Don’t be unkind
to your customers, be sweet to them
used in maintain a good business? If your customers shout on you, don’t be rude to
them, just comfort them
5. What advices can you give to those who wish to start a carinderia business? Think
positive
prosper? Wag masyadong maluho
48
RESPONDENT 5
Name (optional): Sherly Asuncion
Age:
Name of the business:
Because in this business I can gained money easily…and this the primary needs of
people
you've faced in this business field? Carinderia competition
3. What are the strategies you've use to overcome those challenges? I should improve
my cooking skill… at yung price is pang-masa, para bumalik yung mga customers
used in maintain a good business? Respect the customers
Hardworking and kind attitude are the best characteristics to be possess for those who
wish to start a carinderia business
prosper? Try another business
49
RESPONDENT 6
Name (optional): Rocky C. Nuesca
Age: 27
Name of the business: Canto Resto
Because I love cooking and this is my dream when I was still young
you've faced in this business field? Budgeting and thinking of every day menu to be
serve
3. What are the strategies you've use to overcome those challenges? At first I really
don’t know what people want to eat, but when I saw people in some carinderias and I
saw what they usually buy…. I decided to cook also what some carinderias usually
served
used in maintain a good business? For me you treat well your employees so that in
return they will be the one to treat well your customers
5. What advices can you give to those who wish to start a carinderia business? Just
believe in your dreams and always think positive…. that your business will prosper
someday…. just believe in yourself and always ask the guidance of the Lord
50
prosper? Maybe it’s not the time of business for them…. Maybe they should try
another business. Don’t lost hope just try and try
RESPONDENT 7
Name (optional):
Age: 38
Name of the business: Hazel Store and Eatery
Kasi naumpisahan na ito noon at mas madaling i-manage….. at ito ang kailangan ng
tao araw-araw
you've faced in this business field? Konti lang ang pumunta sa stall naming…..dahil
marami na ring nagpatayo ng business katulad nito
3. What are the strategies you've use to overcome those challenges? Nagbibigay ng
promos para tangkilikin ang stall namin kesa sa iba
used in maintain a good business? Kailangan ng matinding pagsisikap at …..patience
dahil wala namang business na kauumpisa pa lang eh malago na…ahh.. kailangan mo
ring magtiwala sa sarili mo at sa Diyos.
51
5. What advices can you give to those who wish to start a carinderia business? Kung
kakaumpisa mo palang kailangan mong….. iobserve yung business mo, dapat mong
malaman kung ano ang mas mabili at kung ano ang hindi mabili para maimprove mo
yung pagluluto ng mga di mabentang ulam
prosper? Try and try until you succeed
RESPONDENT 8
Name (optional):
Age:
Name of the business: Kainan dito
Kase ito ang kailangan ng tao araw-araw at …..syempre makakalibre ang pamilya ko
ng ulam pati kanin
you've faced in this business field? Yung marami na ring nagpapatayo ng business ng
gaya ng carinderia namin
52
3. What are the strategies you've use to overcome those challenges? Pinapainam ko ng
pagsasales talk ko at syempre nagbibigay ng libreng sabaw
used in maintain a good business? Makipag- usap lagi sa mga customers
Kailangan na nasa puso mo ang pagluluto para sigurado ng magsusucceed yung
business mo
RESPONDENT 9
Name (optional):
Age: 56
Name of the business: Liana Carinderia
This is the need of many people everyday
you've faced in this business field? It is so hard to catch the taste of the customers
53
3. What are the strategies you've use to overcome those challenges? Be kind and
always talk to your customer to gain their loyalty
used in maintain a good business? If the plan A is to build a carinderia there should be
plan B, or don’t just sell viand you can mix barbeque or pang- himagas just like halo-
halo
5. What advices can you give to those who wish to start a carinderia business? Yung
mabili na paninda yun ang dagdagan
RESPONDENT 10
Name (optional):
Age:
Name of the business: Mang Domeng Inasal and Tapsilogan
choose this business because all the people needs food, if someone doesn’t want to
54
cook they just go to a carinderia to buy ….food and also for the traveler’s, if they feel
hungry, they will going to eat on a carinderia stall to fulfill their hungriness
you've faced in this business field? If you have customers very demanding, and
having a customer drunk, you need to approach them nice and good as you can
3. What are the strategies you've use to overcome those challenges? Approach them
nicely…. and good as I can, to let them feel that my carinderia is having a good
servants, even they are having a bad attitude.
used in maintain a good business? Giving promos to all students… drivers and all
people that their money is on budget
5. What advices can you give to those who wish to start a carinderia business? Think
techniques or …..promos that the people love it, to let them go back again and again
prosper? Don’t lose faith, maybe the business is not for you…..think another business
that you can manage very well
55
CURRICULUM VITAE
CPERSONAL INFORMATION
Name : Jolina Esteban Viernes

Gender : Female
Date of Birth : September 15, 2002
Birthplace : Bugallon Norte, Ramon, Isabela
Home Address : Ambatali, Ramon, Isabela
Religion : Roman Catholic
Father’s name : Efren Ramirez Viernes
Occupation : Farmer
Mother’s name : Monaliza Esteban Viernes
Occupation : OFW
EDUCATIONAL ATTAINMENT
Secondary

Primary
Ambatali Elementary School

Ambatali, Ramon, Isabela
56
CURRICULUM VITAE
PERSONAL INFORMATION
Name : Chris Jay Dela Cruz Laguna
Gender : Male
Date of Birth : December 28, 2002
Birthplace : Burgos, Ramon, Isabela
Home Address : Burgos, Ramon, Isabela
Father’s name : Christopher Bustarte Laguna
Occupation : Carpenter/ Farmer
Mother’s name : Mercedes Dela Cruz Laguna
Occupation : Housewife
Secondary

Primary
Burgos Elementary School
Burgos, Ramon, Isabela
57
CURRICULUM VITAE
Name : Cristaleen Sotto Lubbong
Gender : Female
Date of Birth : December 1, 2001
Birthplace : Sto. Domingo Alfonso Lista, Ifugao
Home Address : Sto. Domingo Alfonso Lista, Ifugao
Religion : Assembly of God
Father’s name : Jimmy Pahiwon Lubbong
Occupation : Farmer
Mother’s name : Jennielyn Sotto Lubbong
Secondary

Primary
Sto. Domingo Elementary School

Sto. Domingo Alfonso Lista, Ifugao
58
CURRICULUM VITAE
Name : Charity May Orpilla Hidalgo
Gender : Female
Date of Birth : May 10, 2002
Birthplace : San Isidro, Santiago City
Home Address : San Marcos, San Mateo, Isabela
Father’s name : Carlos Lopez Hidalgo
Occupation : Farmer
Mother’s name : Melanie Orpilla Hidalgo
Secondary

Primary
Diffun Central School
Aurora East, Diffun Quirino
59
CURRICULUM VITAE
Name : Robert Sabado Balboa
Gender : Male
Date of Birth : November 29, 2001
Birthplace : Burgos, Ramon, Isabela
Home Address : Burgos, Ramon, Isabela
Religion : United Penticostal Church
Father’s name : Albert Balboa
Occupation : Construction Worker
Mother’s name : Marilou Balboa
Secondary

Primary
Burgos Elementary School

Burgos, Ramon, Isabela
60
CURRICULUM VITAE
Name : Novelita Alliovida Tubera
Gender : Female
Date of Birth : November 13, 2001
Birthplace : Purok ni Bulan, Ramon, Isabela
Home Address : Purok ni Bulan, Ramon, Isabela
Religion : Born Again
Father’s name : Edgar Tubera
Occupation : Farmer
Mother’s name : Josephine Alliovida Tubera
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Primary
Purok ni Bulan Elementary School

Purok ni Bulan, Ramon, Isabela
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3 - Chapter 1,2,3,4,5

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RAMON NATIONAL HIGH SCHOOL

Oscariz, Ramon, Isabela

THE PROBLEM AND ITS SETTING

Business is a way for individuals to provide goods and services to consumer

It is creative and competitive activity that continuously contributes to the shaping of

Business organizations come in different types; service, merchandising, and

presented in casseroles or containers that is suitable to workers, students, and average

on Foot” put it as a direct ancestor of “turo-turo”. It is typically a service business

capital but it may increase throughout the year.

"challenges." Decrease customer demand, decrease sales, and reduced disposable

and retain customers, increase revenue, optimize products, and develop a

comprehensive understanding of customer needs in order to grow and sustain their

According to Kourdi (2015), strategy is about understanding where they are

to a problem. Thus, business strategies is a method used by the carinderia managers in

maintaining a good business, as well a guide towards business success.

carinderia managers in maintaining a good business. This is an exploration to the

Statement of the problem

carinderia managers in maintaining a good business.

Specifically, the study aims to answer the following questions:

2. What are the common challenges experienced by the carinderia managers?

Scope and delimitation

This qualitative study which is focused on the perspective of carinderia

managers located in the Proper of Ramon. The respondents were composed of

during the school year, 2018-2019.

Significance of the study

carinderia managers in maintaining a good business. This study is significant to the

groups of people below.

Managers. This qualitative study provides better understanding on how to use

be one of the greatest weapon of the managers

Companion. This study has significance to the manager’s friend or peers, to

Customers/ Client. This qualitative research is significant to the customers/

Without them, the business will not grow and prosper.

Future Researchers. To let the researchers understand the different business

successful carinderia business.

how it is used in the study:

Business. an organization or economic system where goods and services are

exchanged for the objective saving profit.

Service Business. a commercial enterprise that provides work performed in an

expert manner by an individual or team for the benefit of its customers.

Business Strategy. a course of action or set of decisions which assists the

managers and owners in achieving specific business objectives.

RELATED LITERATURE AND STUDIES

previous studies have been done in this area.

you need to know what it is you want to accomplish (Leonard, 2018).

As for Hill (2018), business owners are constantly striving to develop

establishing priorities and allocating resources to achieve the objectives outlined in

the plan. When a business implements a formal process of strategic planning on a

The recent study of J. Brown (2018), small businesses contribute to local

is established. Small businesses also help stimulate economic growth by providing

employment opportunities to people who may not be employable by larger

implement new solutions for existing ideas.

coming to your place.

According to Mealey (2018), small restaurants have many advantages over

produce sizable profits.

According to Jenkins (2019), opening a restaurant is a dream for many people.

financial, planning, managerial, and competition.

Planning: To be successful, a restaurant needs a good location, a theme or style that

scheduling problems and a stressful work environment.

Competition: Restaurants in heavily populated suburban areas or major cities face

heavy competition, especially small, independent restaurants. A restaurant must know

drawing in customers, and independent restaurant owners have to work hard to

develop their own customer base.