3 C’s of Corporate Communication

• Competence
•Confidence

•Creativity
 COMPETENCE
What is Your Purpose?
1. To Inform
2. To Persuade
3. To Entertain
 Narrow The Topic
State of Education in the US

State of Education in WV
Problems in County School
Districts
Decisions by Local School Board
Audience
Analysis
 Demographics
1. Size
2. Who is in the audience?
3. What is the make up of
the audience?
 Cultural
1. Diversity
2. Beliefs and values
3. Prior Understanding
 Psychology
1. Exposure
2. Attention
3. Perception
ORGANIZATION
 INTRODUCTION
A. Attention Getter
B. Adaptation (show how attention
getter relates to your topic)
C. Credibility
D. Thesis
E. Preview
 BODY
A. Point 1
B. Point 2
C. Point 3
D. Other Points as Needed
 P.I.E.R. Method
• P – Point
• I – Instruction
• E – Examples
• R – References
 CONCLUSION
A. Restate Thesis
B. Restate Main Points
C. Concluding Device
- Often useful to tie this in to
your introduction
 CONFIDENCE
Top 5 Fears in the US
5. Deep Water
4. Financial Problems
3. Insects
2. Heights
1. Public Speaking
 Ways for Coping With Fear

1. Directly acknowledge fears

2. Concentrate on subject of speech
and your relationship with audience
3. Act Confident
4. Start the Speech Strong
5. End the Speech Strong
 CREATIVITY
Verbal Style
- Be Clear
- Be Vivid
- Be Powerful
- Treat your audience like you
would want to be treated
Nonverbal Style
- Neat Appearance
- Natural Posture
- Eye Contact
- Use Gestures
- Do Not Hide Behind Objects
 Practice Makes Perfect
1.Simulate the Speech Setting
2.Practice with Visual Aids
3.Practice without Memorizing
4.Time the Speech
5.Practice Out Loud
 During Your Presentation
1.Use Effective Eye Contact
2.Use Effective Language
3.Use Effective Gestures
4.Be Enthusiastic
5.Be Conversational
6.Use Notes as Needed