STRATEGIC ANALYSIS FRAMEWORK FOR ITC HOTELS:

Pursue an 'asset-right' strategy to accelerate growth while lowering the business's capital
intensity.
• Maintain the highest hygiene and safety standards across all properties in order to reassure
guests and bounce back strongly in the new normal.
• Leverage investments in cutting-edge digital infrastructure to improve guest experience,
raise brand awareness, and expand distribution.
• Continue to deploy structural interventions across all operational nodes in order to drive
significant cost reductions.
 Specially designed training and e-learning programmes for associates: Personal,
Social, and Workplace Conduct and Precautions.
 Guest experiences that have been redesigned with minimal contact/associate
engagements.
 Sanitized cutlery, crockery, and tableware are backed up by digital ordering and e-
payment solutions.
 Deep cleaning protocols that are advanced and stringent, as well as sanitised rooms.
 Redesigned hotel layout to support safe separation.
 Ultraviolet sanitisation, ozonisers, ISO 22000 certified facilities with microbiology
lab, advanced disinfectants for long-term protection, and more.
 All ITC Hotels and Welcomhotels offer the WeAssure programme.