1

10

7
8
9

10
 Opportunities
High percentage of Internet users watching online video content on any device

Permanently undercut the once-thriving businesses of selling/renting movie and music DVDs

Competitors lack of variety, diversity, and quality of new originals

Close competitor was reported to have 1.3% of all movies to be "critically acclaimed"

 Surveys conducted indicated that the worldwide average amount of time indi­viduals spent using the internet on any device was 6 hours and 43
minutes, equal to more than 100 days of online time per year.

Worldwide rollout of 5G (fifth generation) wired and wireless digital networks promised to increase data connection speeds by 3 times those
of the current 3G and 4G digital networks

"many countries instituted home confinement orders to stem the spread of coronavirus (COVID-19)"
reported that the number of streamed video subscribers grew to 613 million in 2018 (an increase of 27 percent over 2017), while the number of
cable subscriptions worldwide dropped 2 percent to 551 million.

cable subscriptions generated the biggest revenues ($118 billion), followed by satellite subscriptions

 India considered one of the key developing markets because of its population size and heavy use of mobile devices for video streaming
Threats
 Amazon investing high on original content & releasing new titles monthly
Hulu offered plans that included not only its video streaming service, but also packages that included 60+ live TV and cable channels (that
included sports, news, and entertainment)...

 Hulu’s strategy for attracting subscribers by charging a subscription fee of $5.99 per month for regular streaming (interspersed with ads) and
$11.99 per month for commercial-free streaming; new subscribers also got a one-month free trial.

Amazon having higher paid subscibers

Established Amazon Studios to oversee the development and production of new in-house original movies and multi-episode series

Amazon paid the National Football League $65 million a year for three seasons starting with 2017 season to live stream Thursday Night
Football games globally to Prime Video members in 200 countries...
 The Walt Disney Company in 2020 was a leading diversified international family entertainment and media enterprise...
ESPN's big increase in paying subscribers by using bundling promotion strategy
Amazon's strategic initiative to upgrade its content library, with both higher caliber new original content and licensed content.

 ...a deal between Disney and Verizon, whereby certain Verizon subscribers could sign up for a free one-year subscription to Disney+...
 Strengths
1 Software technology developed to pull users' preference & rating 1

2  Wide variety of content selections at a lower cost 2

3  Sending employees across countries to strengthen its local content creation partnerships 3
4 16 percent of all movies on Netflix were “critically acclaimed” 4

5 Globally released 100 seasons of local language, original scripted series from 17 countries 5

6 Ramping up new original animation films creation 6

Streaming operations in major geographic regions: UCAN, Europe, EMEA, Latin America, and
7 7
APAC
Netflix’s first instance of a local-language program working well in locations where other
8 8
languages dominated
"experimenting with different marketing approaches in different markets and thereby learning
9 9
more about what worked well"
 "increasing its releases of new original content and strengthening efforts to grow its user base
10 10
in high opportunity country markets."
SO Strategies

1 Ability to Share Content Directly to Social Media (S1, O1, O5) 1

Improve video quality and deliver high defination video (S9, O3) 2
2

3 Add subtitle with more different language (S3, S5, O3)

Offer option for subscriber to pay extra for watching different countries library (S7, S8, O3)
4

ST Strategies

1 Create new local content original films (S9, S10, T1) 1

Purchase broadcasting rights for the sport event (S9, T2, T6) 2
2

Invest in production of new original content films (S6, S10, T1, T9) 3
3
4 Launching series accordingly instead of all at once (S9, T0) 4
Subscribe Netflix to get discount on famous series
5 peripheral products (S9, T8)
 Weaknesses
Declining viewing hours from customers

Company seeing negative cash flow

No any ad-supported subscription plan

"Play, Pause, and Resume" feature only

Same subscription plan

Satisfactory titles offered in native languages in other countries

Not paying dividend to shareholders

Data tracking used for decision making

Cheaper subsciption plans in selective countries

Lack of portfolio titles for every taste

WO Strategies
Promote films cater to the preferences of subcribers (W1, W10, O1)

Focus on creating more new original films (W3, W6, O3)

Free trial (W1, W5, O7, O8)

WT Strategies
Offer new user discount or referral code from existing subscriber (W1, W9, S3, S8)
Do the market research and create a portfolio of forthcoming titles for every taste （W6,
W10, T7)

Free trial (W1, W5, T3)

Lower-priced ad-supported version (W5, T3)