Professional Documents
Culture Documents
Entrepreneurship
By:
Platon, Kyla
CHAPTER III
OPERATIONAL PLAN
Service Blueprint
Customer
DPPG Numero Uno Enterprise communicates with the client every day about the
progress they make same with the client, they reach the firm every day to tell if there are
changes in price or the availability of the product they offer. Every Monday to Saturday, the
DPPG Numero Uno Enterprise markets their product through various social media account.
The orders collected from customers will be delivered based on the orders by the client. Our
customer is also the costumer of our client. This process will ensure that the firm will function
Manpower Requirement
The DPPG Numero Uno Enterprise have personnel’ to serve as manpower that will help
the marketing firm to provide quality marketing service. The employed personnel also have
different set of expertise that will contribute to the overall betterment service of the business.
Web Developer and Designer Their duties are to develop and design P 2000.00
websites. This website will serve as the
formal medium of communication
between the firm and clients online.
Chief Strategy Officer Will serve as a strategic adviser for the P 1500.00
marketing firm’s associates. They are
innovative thinkers who aim to understand
the relationship between clients,
consumers, and product in order to provide
insights that will make creative decisions.
Assistant Researcher and Since Mr. John Dale Pabuna is primarily P1500.00
Developer supervising two department, it is necessary
to have an assistant to lessen his workload.
The company will be utilizing the SERVQUAL Model in order to determine the quality
of the services that it offers to its clients. Using the SERVQUAL Model, a survey that consists
of 22 questions will be administered to the clients in the median period of the contract. The
survey will be used in order to identify how the marketing firm can improve its services and
further satisfy the clients on their needs and wants. The SERVQUAL questionnaire is split into
1. Respondents are asked about their expectations of the ideal service firm in that service
category.
2. Respondents are then asked about the service quality delivery of specific firms in that
industry.
CHAPTER IV
ORGANIZATIONAL PLAN
Organization Chart
Jhon Franko Garcia
General Manager
Job Description
General Manager
Every business must have a self-motivated and results-driven general manager who can
direct and manage the organization’s activities to develop and implement effective strategies
for the business. The general manager will ensure to utilize good decision making for the
enterprise’s betterment. Mr. Jhon Franko Garcia’s obligation is to direct and manage the
marketing firm and the one who is going to implement effective strategies. Also, he is task to
improve the administration process and ensure good customer service. He is also part of hiring
staff of employees that will result to strengthen the fellowship of everyone within the
enterprise.
Finance Manager
This position obligates to the distribution of the financial resources in the company.
There must be one who is responsible for budget planning and supports the executive
management team that will allow it to make the best decision for the business. Ms. Kyla Platon
will allocate budget resources, manage operational costs, to monitor the financial activities of
the marketing firm. Her duties are to review financial report, monitors account, and prepare a
financial forecast. Overall, she is the one who will maximize the value of the firm to its owners.
Accounting Manager
The role in this position is to manage the preparation of business activity reports,
financial forecasts, and annual budgets. The accounting manager is in charge of managing the
production of the periodic financial which includes the insurance that the reported results
comply with generally accepted accounting principles or financial reporting standards. Mr.
John Dale Pabuna is the one who will manage teams of accountants who are working on the
organization’s financial goals. He will assign projects and tasks to accountants within their
division. He is also the one who will help to shape the organization’s policies, priorities, and
methods. Overall, the main goal of his position is to maintain current client relationships, look
for opportunities to add value to the customer, and generate additional sales.
Marketing Manager
The role is this position is to promote businesses’ services, products, or brands. They
are the ones who do the marketing and the pricing strategies. The marketing manager will
generate new business leads, and also be in charge of managing the marketing management
staff. Mr. Jann Joseph A. De Chavez is the one assigned to this position. His duties are
managing the promotion of the business, and positioning of services that a company offers.
Overall, his job is to attract more customers so that they can reach their goals or vision. He has
three primary responsibilities. Firstly, is to track and analyze the performance of the advertising
campaigns, manage the marketing budget, and make sure that the marketing material is in line
This position will determine, implement, and monitor research and development
strategies and priorities that support the enterprise policies or research goal. They are the ones
who lead major research projects and provide research advice to their enterprise or business.
They communicate research findings and ideas through reports and presentations. Mr. John
Dale Pabuna is the one assigned to this position. He will determine, implement and monitor
research and development strategies and priorities to support the organization’s commercial,
policy, and research objectives. Mr. Pabuna is responsible for research, planning, and
implementing new programs and protocols in the marketing firm. Overall, he is the one who
will manage the entire development process of the new services and programs that the
The DPPG Numero Uno Enterprise form of ownership will be a general partnership.
The general partnership is the preeminent option since the marketing firm is equally operated
by four different individuals, and position ranking will be invalidated. The contribution and
sharing of knowledge and experience will help the marketing firm that will eventually develop
everyone's expertise in supervising the marketing firm for the betterment of the business. In
this instance, every associate of the marketing firm must be willing to take initiative in every
task and responsibility whenever their fellow entrepreneurs are unavailable. Each entrepreneur
must concur that profits, assets, and liabilities will be equally divided in the negotiated
• Better decision-making. The decision making will much be easier and better because
• Less workload. The business partners will assist each other and divide the task. Then
no one will carry the burden of taking all the responsibility of running and supervising
• Partnerships are exempt from paying income tax. The marketing firm’s gross
• Different set of skills and expertise. Everyone has their own set of skills and mastery
expertise in different aspects that will help the marketing firm to develop and get better.
expenses of the enterprise will be split and paid only by the partners.
Personnel Policies
Even the smallest businesses must establish work rules in order to effectively manage their
personnel. If correctly developed and executed, work rules protect the firm, employees, and
create and maintain a better working environment for everyone. The following are the agency's
established regulations:
• For all cash in and cash out of the business, entrepreneurs sharing with the business
• Assigned or authorized workers should always keep an eye on employees' proper work
gear.
violent acts, and complaints from employees that must be addressed by authorized
people.
• The workplace must always be kept clean, and personnel must be approachable.
• Employees' attendance and performance will be used as grounds for termination, but
only after they have received three warnings for misbehavior or policy violations.
• For any harm to the company's property that may occur in the workplace. If equipment
is damaged, the employee who caused the harm should be held accountable.
• An employee who hasn't sold in a month will be subjected to a Root Cause Analysis,
• All employees' email can be used both for internal and external transactions.