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SERVICE INDUSTRY ANALYSIS

Name of the Business: F.G.C Construction

Type of service offerings: Construction, Upgrading and Farm to Market Road

Years in the business: 15 years of service.

Owners name: Engr. Ferdinand G. Cabrera

Background of the business:

F.G.C Construction is located in Arjuville Subdivision, Libertad, Butuan City. Their


expertise is in providing services such as construction, upgrading, improving, and farm-to-
market roads. Through the years, they accomplished many projects that helped build the
community by developing infrastructure in the region. Their 15 years of service built a huge
impact on the community in which they operate, especially in providing quality workmanship
and successful projects. The owner and founder of F.G.C himself, Engr. Ferdinand G.
Cabrera, has achieved milestones over the years by staying in the competitive market in the
construction industry. He and his high-performing staff, skilled workers, and
partners continue to provide good services and build relationships with their clients.

In this competitive industry, F.G.C Construction is competing with different construction


companies in the region. Like, Equi-Parco Construction Company, ARQ Builders, Adfil
Corporation, etc., who provide the same service as F.G.C Construction. 

F.G.C Construction is a service provider and PCAB registered contractor for government
projects. They are engaged in procurement activity, which enables F.G.C to offer their service to
accomplish government future projects.

The strength of F.C.G Company is efficiency because F.G.C Construction is mindful of


deadlines and aims to complete its projects in a suitable time frame. In particular, they have
experts’ eyes and ears on the project. For 15 years, F.G.C has had some sort of experience in
the construction field. The weakness is that F.G.C doesn’t have the cash flow to purchase new
tools and equipment needed to embrace new technological advances in construction. They are
at least moderately concerned about their workers' having adequate skill levels and also only
rent construction equipment. The opportunities of F.G.C are that there is a possibility of
working on many future projects of the government. Also, F.G.C wins their client’s trust or
successfully closes the bid because of their strong relationship and connection. On the other
hand, the relatively new threats are quarantine or pandemic threats that limit activities and
economic factors such as a recession. Changes in government policies and new competitors
entering the market.

F.G.C Construction should utilize strategic planning. They should focus more on building
relationships and trust among their clients. Moreover, to enhance customer service, they
should give clients regular updates, ask for feedback, and avoid unrealistic promises.

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