DRN MEDIA COMPANY LIMITED

TIN : 139-357-957

LOCATION: KINONDONI / PHYSICAL ADRESS: SINZA E / PLOT NO 27 BLOCK E /

STREET / KAKAKUONA/

CONTACT:+255762186196/+255764276164/+255735400098

Email:drnmedia07@gmail.com

DREAMS REVOLUTION NETWORK MEDIA COMPANY LIMITED presenting

• Implementing entity and key partners

DMS TV ; Is an Initiative of DREAMS REVOLUTION NETWORK MEDIA COMPANY
LIMITED (DRN MEDIA CO. LTD), Broadcasting news, sport and entertainment

DMS Tv is a based talk, news, sport and entertainment Tv station that will be located in Dar es
salaam – Tanzania. We have been able to secure a well – positioned office facility in a central
business district in Kigamboni Dar es salaam. We are set to compete in the highly competitive
radio industry in the Tanzania market.

DMS Tv will air live talk – shows and news events from all across the Tanzania and other parts
of the world via satellite and internet. Our business goal is to become one of the leading Tv
stations in the Tanzania with high profile clients scattered all around the globe.
Our workers are having high competence, talented and highly creative On-Air Personalities,
Broadcasters and Media Experts in and around Tanzania. We make sure that we take our entire
workforce through the required training that will position them to meet the expectation of the
company.

DMS Tv our client’s and listeners’ best interest always come first, and everything we do can be
guided by our values and professional ethics. We will ensure that we hold ourselves accountable
to the highest standards by meeting our listeners’ needs precisely and completely.

DMS Tv is founded by ROBIN NGONYANI

Our Product and Service Offerings

DMS Tv was established with the aim of maximizing profits in the Tv station industry. We want
to compete favorably with leading Tv stations in the Tanzania which is why we have but in place
a competent team that will ensure that we meet and even surpass our customers’ expectations.

Our products and services are listed below;

• Operating broadcasting studios and facilities

• Producing Tv (talk and news) programming content

• Transmitting programming to affiliated broadcast stations

• Advertising services

• Creative services

• Public relations services for stakeholders

• Media planning, buying & representation

• Creating advertising campaigns

• Disseminating advertising campaigns through our Tv station

• Other related advisory and consulting service

• Vision Statement of DMS Tv

Our vision is to establish a standard DMS Tv station whose programs will not only be listened to
in Dar es salaam but also throughout the Tanzania, and other parts of the world via satelite and
internet streaming.

• Mission Statement of DMS Tv

Our mission is to provide professional broadcasting services that will provide platforms for
businesses to promote their brands. We want to build a DMS Tv station that can favorably
compete with other leading brands in the industry.

• Business Structure of DMS Tv

DMS Tv is a world class Tv station that was starting in Dar es salaam, but hopes to grow big in
order to compete favorably with leading talk show and news Tv stations in the Tanzania. We are
aware of the importance of building a solid business structure that can support the kind of
business we hiring the best employee who can be fit with meet the expectation of the Tv goal.

DMS Tv ensure that we hire people that are qualified, hardworking, and creative, result driven,
customer centric and are ready to work to help us build a prosperous business that will benefit all
the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of time as agreed by the
board of trustees of the company. The general role and responsibility of employees in the
company in order to meet the requirement of the goal of the radio

• Chief Executive Officer

• Creative Director

• Human Resources and Admin Manager

• On-Air Personalities

• Sales and Marketing Executive

• Accountant

• Content Creator

• Client Service Executive

Roles and Responsibilities of employees to DMS Tv

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results

• Responsible for providing direction for the business

• Creating, communicating, and implementing the organization’s vision, mission, and

overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.

• Responsible for signing checks and documents on behalf of the company

• Evaluates the success of the organization

Creative Director:

• Serves as project manager of the organization; works directly with employees

• Responsible for designing programs, advertising concepts and winning business

proposals for the organization

• In charge of copy writing and laying out chronological advertisement plans

• Develops strategic plan by studying technological and financial opportunities; presenting

assumptions; recommending objectives.

• Accomplishes subsidiary objectives by establishing plans, budgets, and results

measurements; allocating resources; reviewing progress; making mid-course corrections.

• Coordinates efforts by establishing procurement, production, marketing, field, and

technical services policies and practices

• Builds company image by collaborating with customers, government, community

organizations, and employees; enforcing ethical business practices.

• Maintains quality service by establishing and enforcing organization standards.

• Makes certain that operations and marketing department perform efficiently and facilitate
communications between management and employees

• Ensures that the organization work in line with international best practices.
Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the
organization.

• Defining job positions for recruitment and managing interviewing process

• Carrying out induction for new team members

• Responsible for training, evaluation and assessment of employees

• Oversee the smooth running of daily office activities

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones

• Model demographic information and analyze the volumes of transactional data generated
by customers

• Identifies development opportunities; follows up on development leads and contacts

• Writing winning proposal documents, negotiate fees and rates in line with organizations’
policy

• Responsible for handling business research, market surveys and feasibility studies for
clients

• Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients

• Create new markets cum businesses for the organization

• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the
organization

• Provides managements with financial analyses, development budgets, and accounting

reports; analyzes financial feasibility for the most complex proposed projects

• Responsible for financial forecasting and risks analysis.

 • Performs cash management, general ledger accounting, and financial reporting

• Responsible for developing and managing financial systems and policies

• Responsible for administering payrolls

• Ensuring compliance with taxation legislation

• Handles all financial transactions for DMS Tv

• Serves as internal auditor for the organization.

On-Air Personalities

• Present talk and news program for the organization

• Work with the content creators in developing catchy talk show programs

• Interviews guests in the studio and on the field

Content Creator

• Responsible for creating contents for the organization as it relates to talk and news
program and advertising

• Responsible for creating buzz words that will help attract listeners

• Liaising and working effectively with other staff members to generate sales for the
organization

Graphic designer/editor

• Design layout including selection of colors, images and typefaces

• Shooting and editing video and picture during the session of TV time

• Test graphic across various media

• To contributing to team efforts by accomplishing tasks as needed

• To review designers for errors before director printing or publishing them

• Store recorded material /document at right place

Client Service Executive

 • Welcomes clients and potential clients by greeting them in person, online or on the
telephone; answering or directing inquiries.

• Ensures that contact with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level

• Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services

• Manages administrative duties assigned by the creative director in an effective and timely
manner

• Consistently stays abreast of any new information on promotional campaigns etc. to

ensure accurate and helpful information is supplied to clients when they make enquiries.

Tv Station Business Plan – SWOT Analysis

DMS Tv the services of a core professional in the area of business consulting and structuring to
assist our organization in building a well – structured talk and news Tv station that can favorably
compete in the highly competitive Tv broadcasting industry in the United States.

We know that if we get things right before starting our Tv station, we will not have to struggle
before attracting loyal clients cum viewer base to a level where we can easily breakeven. We
hired the services of HR and Business consultant with bias in business structuring to help us
conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of DMS Tv

• Strength:

DMS Tv was established to take the lead in the Tv broadcasting industry and we are coming into
the industry with robust experience and facility that will no doubt give us an edge over our
competitors. We are also not ruling out the synergy that exists in our carefully selected
workforce, and our services will be measurable, result driven and guided by best practices in the
industry. And can provide good service in order to satisfy to client

• Weakness:

As a new Tv station with bias in talk show and news broadcasting in Tanzania it might take some
time for our organization to break into the market and gain acceptance especially from top
profile clients in the already saturated and highly competitive industry; that is perhaps our major
weakness.

• Opportunities:

The opportunities available to DMS Tv stations are massive considering the number of listeners
who would want to advertise in our station. As a standard and world class talk and news Tv
station, we are ready to take advantage of any opportunity that is available in the industry.

• Threat:

One of the major challenges that will confront our business is the trend in broadcasting
technology. Aside from internet Radio and online streaming services that are pulling attention
from potential Tv viewers, the internet Radio has made it easier for any online radio station to
operate easily. With that, it might make it difficult for us to lock – down a larger percentage of
viewers within our target communities.

MARKET ANALYSIS OF DMS TV

• Market Trends

If you are conversant with the TV stations industry, you will agree that in the bid to reach out to
a larger viewers base, TV stations are now leveraging on internet and satellite broadcasting and
mobile apps. This goes to show that Testation’s will continue to evolve due to the advancement
of computer technology and software applications designs.

With the advent of internet & satellite, a lot of computer processes have been made as easy. All
you need to do is to download the apps and follow all instructions given to be able to use it. You
don’t need to be a Geek before you can create your own internet and satellite TV station. Just go
to play store or app store and search for Dmstzonline app to install app to the phone, laptop and
any device which support internet and decoder that can support free to air channel through
satellite. The app need and in less than 5 minutes your radio station would be up and running.

• Target Market of DMS Tv

Prior to starting our radio station, we created strategies that will enable us reach out to various
corporate organizations, non – profits, government agencies and individuals who we know can’t
afford to do without our services.

We have conducted our market research and survey and we will ensure that we meet and surpass
the expectations of our clients. Below is a list of the people and organizations that we will
specifically market our services to;

• Banks, Insurance Companies and other related Financial Institutions

• Corporate Organizations

• Manufacturers and Distributors

• Real Estate Owners, Developers, and Contractors

• Research and Development Companies

• The Government (Public Sector)

• Schools (High Schools, Colleges and Universities)

• Hotels

• Celebrities, Politicians, Public Figures and Public Speakers

• Sport Organizations

• Religious Organizations

• Political Parties

• Branding and Advertising agencies

• Entrepreneurs and Startups

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Surviving in the business world as a talk and news TV station requires more than your expertise
but also how to network with key people that matters; decision makers that can decide who will
get an advertising contract or a business deal.

We are quite aware that to be highly competitive in the TV broadcasting industry means that you
are not only expected to deliver consistent and excellent programs cum services, but you must be
result driven and able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of
creative, result driven and highly proficient TV broadcasting experts, a team with excellent
qualifications and experience in various rich areas in TV broadcasting. Aside from the synergy
that exists in our carefully selected workforce, our services will be measurable, result driven and
guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the
best within our category. It will enable them to be more than willing to build the business with us
and help deliver our set goals and achieve all our business aims and objectives.

SALES AND MARKETING STRATEGY OF DMS TV

We are mindful of the fact that there is stiff competition in the TV industry, hence we have been
able hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and
they will be trained on a regular basis so as to be well equipped to meet their targets and the
overall business goal DMS Tv

Our corporate goal is to grow DMS Tv become one of the leading talk and news TV stations in
the Tanzania which is why we have mapped out strategies that will help us take advantage of the
available market and grow to become a major force to rack on with in the Tanzania

DMS Tv is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our talk and news TV station by sending introductory letters alongside our
brochure to organizations, government agencies, non – profits, religious organizations
 and key stake holders in and around Tanzania Promptness in bidding for advert contracts
from the government and other organizations

• Advertise our business in relevant business magazines, newspapers, and other

publications.

• List our business on yellow pages ads (local directories)

• Attend relevant international and local expos, seminars, and business fairs et al

• Create different packages for different category of clients in order to work with their
budgets and still run their adverts or program in our station

• Leverage on the internet to promote our business

• Engage direct marketing approach

• Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income of DMS Tv

DMS Tv established with the aim of maximizing profits in the TV stations industry and we are
going to ensure that we do all it takes to meet and surpass the expectations of all our clients
DMS Tv are generate income by offering the following services;

• Operating broadcasting studios and facilities

• Producing TV (talk and news) programming content

• Transmitting programming to affiliated broadcast stations

• Advertising services

• Creative services

• Public relations services for organizations

• Media planning, buying & representation

• Creating talk and news related advertising campaigns

• Disseminating advertising campaigns through our TV station

• Advisory and consulting services

Sales Forecast of DMS Tv

One thing is certain, there would always be corporate organizations, government agencies, non –
profits and individuals who would need to advertise in TV stations to help them increase sales or
promote their brands and corporate image.

DMS Tv is well positioned to take on the available market in the industry and we are quite
optimistic that we will meet our set target of generating enough income/profits and grow our TV
station to enviable heights.

We have critically examined the talk and news TV station marketing space, we have analyzed
our chances in the industry and we have been able to come up with the following sales forecast.
The sales projection is based on information gathered on the field and some assumptions that are
peculiar to similar startups in Tanzania

• Pricing Strategy of DMS Tv

DMS Tv the prices of our advertising services below the average market rate by keeping our
overhead low and by collecting payment in advance from organizations who would hire our
services.

In addition, we will offer special discounted rates to all our customers at regular intervals. We
are aware that there are some one – off live promotional contracts which are always lucrative, we
will ensure that we abide by the pricing model that is expected from contractors or organizations
that bid for such contracts.

• Payment Options

The payment policy adopted by DMS Tv is all inclusive because we are quite aware that
different customers prefer different payment options as it suits them but at the same time, we will
ensure that we abide by the financial rules and regulation of the Tanzania Here are the payment
options that DMS Tv will make available to her clients;

• Payment via bank transfer

• Payment via credit cards

• Payment via online bank transfer

• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make
payment for our services without any stress on their part. Our bank account numbers will be
made available on our website and promotional materials to clients who may want to deposit
cash or make online transfer for services rendered.

Publicity and Advertising Strategy of DMS Tv

DMS Tv work with her in – house brand and publicity consultants to help map out publicity and
advertising strategies that will help us walk our way into the heart of our target market. We are
set to become the number one choice for both corporate and individual clients in the whole of the
Tanzania which is why we have made provisions for effective publicity and advertisement of our
TV station.

Below are the platforms we intend to leverage on to promote and advertise DMS Tv

• Place adverts on both print (newspapers and magazines) and electronic media platforms

• Sponsor relevant community based events / programs

• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter,
YouTube, Google + et al to promote our radio station

• Install our Bill Boards in strategic locations all around Tanzania

• Distribute our fliers and handbills in target areas

• Advertise DMS Tv in our official website and employ strategies that will help us pull
traffic to the site.

• Ensure that all our staff members wear our branded shirts and all our vehicles are well
branded with our company logo et al.

Sustainability and Expansion Strategy of DMS Tv

• It is an established fact that, the future of a business lays in the numbers of loyal
customers those they have, the capacity and competence of the employees, their
investment strategy and the business structure. If all of these factors are missing from a
business (company), then it won’t be too long before the business close shop.
 • One of our major goals of starting DMS Tv . is to build a business that will survive off its
own cash flow without the need for injecting finance from external sources once the
business is officially running.

• We know that one of the ways of gaining approval and winning customers over is to
increase of listener’s base and of course offer our advertising services and other related
promotional services a little bit cheaper than what is obtainable in the market and we are
well prepared to survive on lower profit margin for a while.

• DMS Tv will make sure that the right foundation, structures and standard operating
processes are put in place to ensure that our staff welfare are well taken of. Our
company’s corporate culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner of our business strategy.

• As a matter of fact, profit-sharing arrangement will be made available to all our

management staff and it will be based on their performance for a period of five years or
more as determined by the board of the organization. We know that if that is put in place,
we will be able to successfully hire and retain the best hands we can get in the industry;
they will be more committed to help us build the business of our dreams.

13. Startup Expenditure (Budget)

It is a known fact that in setting up any business, the amount or cost will depend on the approach
and scale to undertake. If we intend to go big by renting a place, then we would need a good
amount of capital as we would need to ensure that your employees are well taken care of, and
that DMS TV facility is conducive enough for workers to be creative and productive.

The materials and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. The detailed cost analysis for
starting a standard television station might differ in other countries due to the value of their
money. However, this is what it would cost us to setup DMS TV Station, Inc. in the United
Republic of Tanzania;

Business incorporating fees in the United Republic of Tanzania;

Will cost – 1,200,000/=

The budget for Liability insurance, permits and license will cost – 32,000,000/=

Leasing/renting an office space in a good location in Tanzania – Dar es salaam that will
accommodate the number of employees and our studios (Re – Construction of the facility
inclusive) will cost – 60,000,000/=

The cost for furnishing and equipping the office (broadcasting devices, cameras, computers,
printers, projectors, servers/internet facility, furniture, telephones, filing cabinets, and
electronics) will cost – 340,000,000/=

The amount required to purchase the needed software applications – 8,500,000/=

Launching an official Website will cost – 4,200,000/=

The amount need to pay bills and staff members for at least 2 to 3 months – 288,050,484/=

Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost –
360,000,000/=

Miscellaneous – 6,000,000/=

Going by the report from the market research and feasibility studies conducted, we will need
approximately 1,099,950,484/= Tanzania shillings to successfully set up a small scale but
standard sports television station in the United Republic of Tanzania.

Generating Startup Capital for All DMS TV Station.

DMS TV Station is a business that will be owned, financed and managed by Robin F Ngonyani
and his friend and business partner. They are the sole financier of the business which is why they
decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings and sale of stocks

Generate part of the startup capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about 200,660,000/= (Personal savings 103,000,000/= and
soft loan from family members $80,000

14. Sustainability and Expansion Strategy

It is an established fact that the future of a business lies in the number of loyal customers that
they have, the capacity and competence of the employees, their investment strategy and the
business structure. If all of these factors are missing from a business then it won’t be too long
before the business closes shop.

One of our major goals of starting DMS TV Station is to build a business that will survive off its
own cash flow without the need for injecting finance from external sources once the business is
officially running. We know that one of the ways of gaining approval and winning customers
over is to offer our advertising and related services a little bit cheaper than what is obtainable in
the market and we are well prepared to survive on lower profit margin for a while.

DMS TV Station, will make sure that the right foundation, structures and standard operating
processes are put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and training and retraining
of our workforce is at the top burner of our business strategy.

We know that if this is put in place, we will be able to successfully hire and retain the best hands
we can get in the industry; they will be more committed to help us build the business of our
dreams.

Pricing

In pricing here are some of our products and their price ad these prices are notified price they can
change once it needed due to the change of cost of production, government policies ad
investment. On pricing cable TV we will sell the link or access with low cost that any person can
afford and means of payment need to be convenience thus linked with popular payments such
mobile payment.

Sales Forecast

No. Product Price DAY MONTH

1. Airtime/Hr(Non Commercial 15,0
Program) 30min 00,000/= 45,000,000/= 1,350,000,000/=
2. Airtime/Hr (Commercial
Program) 30min 25,000,000/= 75,000,000/= 2,250,000,000/=
3. Advertisement per day 400,000/= 2,000,000/= 60,000,000/=
4. Production advert Audio
Jingle 1 minute 1,000,000/= 2,000,000/= 60,000,000/=
5. Production Video Advert 3,500,000/= 7,000,000/= 210,000,000/=
6. Sponsorship per month 18,000,000/= 600,000/= 18,000,000/=
7. Exclusive Interview 5 minute 4,000,000/= 12,000,000/= 360,000,000/=
TOTAL 143,600,000/= 4,308,000,000/=

Project Startup cost

Expensed equipment 1,474,339,649/=

Depreciable
Expenses

No Expenses PER MONTH TSH.

1. Salaries 5,200,000/= 187,200,000/=
2. Bill (Electricity Water) 500,000/= 18,000,000/=
3. Internet and Telephone 500,000/= 18,000,000/=
4. Transport 500,000/= 18,000,000/=
5. Marketing and Promotion 5,000,000/= 187,000,000/=
6. Security 800,000/= 28,000,000/=
8. Rent 3,000,000/= 108,000,000/=
9. Licenses 32,000,000/= 32,000,000/=
Total 97,500,000/= 1,710,000,000/=
.

Projected Startup Cost

LIST QUANTITY TSH

Initial Lease Office & house rent 72,000,000/=
Expensed equipment The cost for furnishing
and equipping the office 340,000,000/=
Security Deposit 3 years 400,000,000/=
Vehicle 4 vehicle 120,000,000/=
Marketing 3 years 54,000,000/=
Miscellaneous and unforeseen
event 65,000,000/=
License 5years 32,000,000/=
Salaries 1Year 64,400,000/=
Bill (Electricity Water) 1year 6,000,000/=
Internet and Telephone 1year 6,000,000/=
Transport 1year 6,000,000/=
Marketing and Promotion 1year 60,000,000/=
Decoder & satellite bills 1year 248,939,649/=
Total 1,474,339,649/=
Investment Required
1. Investor1 : …………………….
2. Investor 2 : ………………..........
3. Investor 3 : ……………………..

On Progress

 Annual income statement

 Annualized Balance Sheet
 Annualized Cash flow Statement
 Expenses As percentages
 Pro-Forma Income Statement
 Break-Even Analysis
 Attachments.

Check List/Milestone

Business Name Availability Check: Completed

Business Incorporation: Completed

Opening of Corporate Bank Accounts various banks in the United Republic of Tanzania: In
Progress

Opening Online Payment Platforms: In Progress

Application and Obtaining Tax Payer’s ID: Completed

Securing a standard office and studio facility in a good location in Tanzania– Dar es salaam -in
progress

Application for business license and permit: In Progress

Purchase of all forms of Insurance for the Business: In Progress

Conducting Feasibility Studies: Completed

Generating part of the startup capital from the founders: Completed

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Drafting of Contract Documents: In Progress

Design of Logo for the business: Completed

Secure trademark for our products: In Progress

Graphic Designing and Printing of Promotional Materials: In Progress

Recruitment of employees: In Progress

Purchase of the needed broadcasting and studio equipment, cameras, furniture, office equipment,
software applications, electronic appliances and facility facelift: In progress

Creating Official Website for the business: In Progress

Creating Awareness for the business: In Progress

Health and Safety and Fire Safety Arrangement: In Progress

Establishing business relationship with vendors and key players in various industries: In Progress