BUSINESS PROPOSAL

FINAL REQUIREMENT

WILD WONDERS
EXOTIC ANIMAL PET SHOP
DEC OF SUBMISSION

PREPARE BY: PREPARED FOR:

Jhon Lester M. Cayabyab Ms. Franchette Caingat
Kate E. Mendoza
Joshua Emil D. Sacalamitao
Christian Jela I. Tacutacu
Sweden Mae I. Reyes
 PURPOSE OF BUSINESS
PROPOSAL
WILD WONDERS

The purpose of making a business proposal about

declining sales of Wild Wonders, an exotic animal pet
shop, is likely to be to address and resolve the decline in
sales that the shop is experiencing. A decline in sales can
have a significant impact on a business, including reduced
revenue and profitability, and can potentially even lead to
the closure of the business. By making a business
proposal, the owner of Wild Wonders may be seeking to
identify the causes of the decline in sales and develop
strategies and solutions to address and resolve the issue.

Overall, the purpose of making a business proposal about

declining sales of Wild Wonders, an exotic animal pet
shop, is to identify the causes of the decline in sales and
develop strategies and solutions to address and resolve
the issue, with the goal of improving the shop's
performance and maintaining its ongoing success.
 ABOUT COMPANY
WILD WONDERS

Wild Wonders is an exotic animal pet shop that offers a

wide range of exotic animals for sale, as well as pet care
products and services. The shop is located in a convenient,
easily accessible location and features a spacious
showroom with well-appointed habitats for the animals.
Wild Wonders is known for providing high-quality care for
the animals in its care and offering expert advice and
support to customers.

Wild Wonders is a store that specializes in selling exotic

animals as pets. These animals can include a wide range of
species, such as reptiles, birds, small mammals, and even
some species of fish. In an exotic pet shop, you may be
able to find animals that are not commonly kept as pets,
such as hedgehogs, sugar gliders, chinchillas, and bearded
dragons. Some exotic pet shops may also offer services
such as pet grooming, boarding, and training. The goal of
an exotic pet shop is to provide a unique and exciting
selection of animals to customers, as well as the
knowledge and support they need to care for their exotic
pets.
EXECUTIVE SUMMARY
"Wild Wonders is a specialist exotic animal pet shop that is experiencing
a decline in sales, which is impacting the business's revenue and
profitability. The decline in sales has the potential to impact the shop's
ability to provide high-quality care for the animals in its care and could
lead to the closure of the business.

The purpose of this business proposal is to identify the causes of the

decline in sales and develop strategies and solutions to address and
resolve the issue. The proposal includes an analysis of the shop's current
situation, an assessment of the potential causes of the decline in sales,
and a range of potential solutions and strategies to address the issue.

The proposed solutions include implementing a marketing campaign to

increase awareness of the shop and its products, expanding the shop's
product offering to provide additional sources of revenue, and offering
promotions or discounts to customers to encourage purchases. The
proposal also recommends ongoing monitoring and evaluation of the
shop's performance, in order to ensure that the proposed solutions are
effective and to make any necessary adjustments to the shop's
operations and strategies in the future.

In conclusion, this business proposal identifies the causes of the decline

in sales at Wild Wonders and recommends a range of solutions and
strategies to address and resolve the issue. Implementing these solutions
can have a positive impact on the business, including increased revenue
and profitability, improved customer satisfaction, and the continued
operation and success of the business. It is recommended that the owner
of Wild Wonders considers implementing the proposed solutions in
order to address and resolve the decline in sales."
 OUR SERVICES

The services offered by Wild Wonders, an exotic animal

pet shop, are likely to include:

The sale of exotic animals. Wild Wonders is likely to

offer a wide range of exotic animals for sale,
including reptiles, amphibians, mammals, and
birds. The shop may offer both common and more
unusual species, and may provide expert advice
and support to customers who are interested in
purchasing an exotic pet.
Pet care products and supplies. In addition to its
selection of exotic animals, Wild Wonders is likely
to offer a range of pet care products and supplies,
such as food, toys, and accessories. This can provide
customers with a one-stop destination for all of
their exotic pet care needs.

Pet care services. Wild Wonders may also offer pet

care services, such as grooming or training, to
customers. These services can provide additional
sources of revenue for the shop and can also help to
improve the health and well-being of the animals in
its care.
Expert advice and support. As a specialist exotic
animal pet shop, Wild Wonders is likely to offer
expert advice and support to customers who are
interested in purchasing and caring for exotic pets.
The shop's knowledgeable and friendly staff may be
available to provide advice on the care and feeding
of exotic animals, as well as ongoing support and
guidance to customers.
OUR TEAM

Cayabyab, Jhon Lester M. Mendoza, Kate E.

Sacalamitao, Joshua Emil D.

Tacutacu, Christian Jela I. Reyes, Sweden Mae I.

OBJECTIVES

Executive Summary
Opportunity

To provide high-quality care for the animals in its care. Wild

Wonders is likely to prioritize the health and well-being of the
animals in its care, and may have goals and objectives related to
providing them with the necessary resources and support to
ensure their health and happiness.

To offer a diverse and unique selection of exotic animals for sale.

Wild Wonders is likely to have goals and objectives related to
offering a wide range of exotic animals for customers to choose
from, including both common and more unusual species.

To provide expert advice and support to customers. As a specialist

exotic animal pet shop, Wild Wonders is likely to have goals and
objectives related to providing customers with the knowledge and
support they need to care for their exotic pets.

To maintain a high level of customer satisfaction. Wild Wonders is

likely to have goals and objectives related to ensuring that
customers have a positive and enjoyable experience when visiting
the shop.
PART 1
IDENTIFIED
PROBLEM

Decline in Sales
Over the past year, our exotic pet shop, Wild Wonders, has
seen a significant decline in sales. This decline has been
caused by a number of factors, including increased
competition from online retailers and a general decline in
the popularity of exotic pets. As a result, our business has
suffered, and we are in danger of losing valuable
customers and revenue.

The identified problem of Wild Wonders, an exotic animal

pet shop, which is experiencing a decline in sales, could
be: "Wild Wonders is experiencing a decline in sales, which
is impacting the business's revenue and profitability. The
decline in sales has the potential to impact the shop's
ability to provide high-quality care for the animals in its
care and could lead to the closure of the business. It is
essential to identify the causes of the decline in sales and
develop strategies and solutions to address and resolve
the issue in order to maintain the shop's ongoing success."
HOW PROBLEM HAS
AFFECTED THE BUSINESS

In the case of an exotic animal pet shop, a decline in sales

could also have an impact on the care and well-being of
the animals that are sold in the shop. If a business is not
making enough money to cover its expenses, it may not
be able to provide the necessary care and resources for
the animals in its care. This could lead to poor conditions
for the animals, which could have negative effects on their
health and welfare.

The declining sales at Wild Wonders have had a negative

impact on our business, and we are now at a critical
juncture. In order to continue providing our customers
with the high-quality exotic pets and services they have
come to expect, we need to take action to address the
underlying causes of our declining sales and find a
solution to this problem. We believe that with the right
plan, we can reverse the decline in sales and return Wild
Wonders to profitability.

Overall, a decline in sales can have a significant impact on

a business, including an exotic animal pet shop. It can lead
to decreased revenue, reduced profitability, and
potentially even the closure of the business. It can also
have negative effects on the animals in the shop's care.
 SOLUTIONS

Here are five potential solutions that a business facing a

decline in sales, such as an exotic animal pet shop, could
consider:

1. Identify and address the cause of the decline in sales.

2. Develop a marketing strategy to attract more
customers.
3. Expand the shop's product offering.
4. Offer promotions or discounts to attract customers.
5. Partner with other businesses or organizations.

Overall, these are just a few potential solutions that a

business facing a decline in sales could consider. The
specific solutions that would be most effective for a
particular business will depend on its unique
circumstances and needs.
 HOW SOLUTIONS HAVE
AFFECTED THE BUSINESS

1. Identifying and addressing the cause of the decline in sales can

help the business to identify and resolve any issues that are
impacting its performance. For example, if the shop's location is
not convenient for customers, the business could consider
moving to a more accessible location. If the shop's products are
not meeting customer expectations, the business could improve
the quality of its products or offer a wider range of options to
meet customer needs. Resolving these issues can help to
increase customer satisfaction and boost sales.

2. Developing a marketing strategy can help the business to

reach more potential customers and increase awareness of its
products and services. This can be particularly important for a
shop that specializes in exotic animals, which may not be as well-
known or widely available as more common pets. A targeted
marketing campaign can help to attract customers who are
interested in exotic animals and may not be aware of the shop's
offerings.

3. Expanding the shop's product offering can provide additional

sources of revenue and attract more customers. For example, if
the shop only sells exotic animals, it could add pet care services,
such as grooming or training, to its offerings. This could appeal to
customers who are interested in purchasing an exotic animal but
may not be familiar with how to care for it. Additionally, selling
related products, such as pet food or supplies, can provide
additional revenue and make the shop a one-stop destination for
customers.
HOW SOLUTIONS HAVE
AFFECTED THE BUSINESS

4. Offering promotions or discounts can encourage customers

to visit the shop and make a purchase. This can be particularly
effective for attracting new customers or encouraging repeat
business from existing customers. For example, offering a
discount on a popular exotic animal or running a special
promotion, such as buy-one-get-one-free, can entice
customers to visit the shop and make a purchase.

5. Partnering with other businesses or organizations can help

the shop to reach a wider audience and increase its exposure.
For example, partnering with a local pet store can provide an
opportunity for the two businesses to cross-promote each
other's products, which can attract more customers to both
businesses. Additionally, working with a local animal rescue
organization to host adoption events at the shop can help to
raise awareness of the shop and its products, while also
supporting a good cause.

Overall, implementing these solutions can help a business

facing a decline in sales to improve its performance and
increase its revenue. This can support the business's ongoing
operation and success, and can also help to improve the care
and well-being of the animals in the shop's care.
PROJECT PLAN OF WILD
WONDERS

1. Objective: The objective of this project is to increase sales and

profitability at Wild Wonders, an exotic pet shop.
2. Scope: The scope of this project includes implementing new
marketing and advertising strategies, expanding the product
line, and improving the customer experience at the shop.
3. Risks and challenges: Potential risks and challenges for this
project include increased competition from online retailers, a
decline in the popularity of exotic pets, and difficulty in
attracting new customers. These risks will be managed by
regularly monitoring sales and customer feedback, and making
adjustments to the plan as needed.
4. Resources: The resources required for this project include a
budget for marketing and advertising expenses, additional staff
to support the expanded product line and customer service
efforts, and any necessary renovations or updates to the shop.
5. Timeline: The project will be completed over a period of six
months, with the following milestones:
Month 1: Develop and implement a new marketing plan,
including advertising campaigns and social media outreach
Month 2: Expand the product line by adding new types of
animals and accessories
Month 3: Offer special deals and promotions to attract new
customers and encourage repeat purchases
Month 4: Enhance the customer experience by providing more
personalized customer service and educational resources
Month 5: Build partnerships and collaborations with other
businesses and organizations in the pet industry
Month 6: Evaluate the effectiveness of the project and make any
necessary adjustments to the plan.
BUDGETS OF WILD
WONDERS

Marketing and advertising expenses: $5,000

Advertising campaigns: $1,500
Social media management: $1,000
Website design and maintenance: $500
Promotional materials: $500
Trade shows and events: $1,000
Miscellaneous expenses: $500

Staff expenses: $40,000

Salaries and wages: $30,000
Employee benefits: $5,000
Training and development: $2,500
Miscellaneous expenses: $2,500

Animal expenses: $15,000

Animal purchases: $10,000
Animal care and feeding: $3,000
Veterinary care: $1,500
Miscellaneous expenses: $500

Rent and utilities: $12,000

Miscellaneous expenses: $5,000

Total budget: $77,500

PART 2
ADVERTISEMENT

Video Advertisement Description

This Video ads allow Wild Wonders to show its potential

customers what the business has to offer in a visually
engaging and dynamic way. This can help grab viewers'
attention and showcase the exotic animals in a way that
text and static images cannot. Additionally, video ads can
help to build trust and credibility with potential customers
by allowing them to see the animals and the facilities in
which they are kept. This can help to differentiate the
business from competitors and encourage customers to
choose Wild Wonders over other exotic animal pet shops
.
PART 2
ADVERTISEMENT

How we made it

Keep the videos short and to the point. Most people have short
attention spans, so it's important to keep the videos concise and
focused on the key messages you want to convey.

Show, don't tell. Use the videos to show potential customers

what the business has to offer, rather than just telling them
about it. This can help to grab their attention and create an
emotional connection with the animals.

Use high-quality visuals. The videos should be visually appealing

and easy to understand. Use clear, high-resolution images and
videos of the animals, as well as well-designed graphics and
animations to help convey the message.

Include a call-to-action. At the end of the video, include a call-to-

action that encourages potential customers to visit the store or
take advantage of the services. This can help to convert viewers
into customers.

Use the right distribution channels. To reach the right audience,

we need to use the right distribution channels for our video ads.
This may include social media, search engine advertising, or
video sharing websites, depending on the target audience and
marketing goals.

By following these tips, Wild Wonders created an effective video

ads that will help to promote Wild Wonders Exotic Animal Pet
Shop and attract more customers the store.
.
PART 2
ADVERTISEMENT

Flyers Description
Flyers can be an effective way to promote Wild Wonders Exotic
Animal Pet Shop, especially if they are targeting a local audience.
Flyers allow the store to provide potential customers with detailed
information about the business, including the types of animals you
have for sale, the location, and any special offers or promotions that
may be running. This can help to grab the attention of potential
customers and encourage them to visit the store. Additionally,
flyers can be a cost-effective way to reach a wide audience. By
distributing flyers in high-traffic areas, such as shopping malls,
parks, or community centers, they can reach a large number of
potential customers without having to spend a lot of money on
advertising. This can help to make the marketing efforts more cost-
effective and help the store to reach a wider audience. Finally, flyers
can be a great way to engage with potential customers and build
trust and credibility with them. By providing detailed information
about the business, the animals, and the expertise, they can
demonstrate their knowledge and expertise in the field of exotic
animals. This can help to differentiate Wild Wonders from other pet
shops and encourage customers to choose the store for their exotic
animal needs.
PART 2
ACTUAL FLYERS
CONCLUSION

Wild Wonders is committed to addressing the problem of declining sales

and finding a solution to this challenge. Through our new marketing and
advertising efforts, expanded product line, and improved customer
experience, we believe that we can successfully increase sales and return
our business to profitability. We are dedicated to providing our
customers with a unique and exciting selection of exotic pets, along with
the knowledge and support they need to properly care for their new
companions. We look forward to helping customers find the perfect pet
and providing customers with the exceptional service and support you
deserve. The conclusion could also include a statement of the benefits of
implementing the proposed solutions, such as increased revenue and
profitability, improved customer satisfaction, and the continued
operation and success of the business.

The conclusion of the business proposal could also include a call to

action, urging the owner of Wild Wonders to consider implementing the
proposed solutions in order to address and resolve the decline in sales.
The conclusion could also highlight the importance of ongoing
monitoring and evaluation of the shop's performance, in order to ensure
that the proposed solutions are effective and to make any necessary
adjustments to the shop's operations and strategies in the future.

Overall, the conclusion of a business proposal for Wild Wonders, an

exotic animal pet shop, could summarize the key findings and
recommendations from the proposal, highlight the benefits of
implementing the proposed solutions, and include a call to action urging
the owner of the shop to take action to address and resolve the decline
in sales. Thank you for considering Wild Wonders for all of the exotic pet
needs.